This document discusses Nicolas' background and experiences in coffee, research, education, and work at Google, Semetis, and Additionly. It then covers 6 trends in internet including the cloud, mobile, social networks, business, internet of things, and big data. Finally, it discusses entrepreneurship and the company Additionly which provides a web-based platform for monitoring and reporting on digital marketing performance.
41. How to be on Top?
1. Bidding system
2. On selected keywords
3. Bid per keyword
42. Bidding System
More than Pay Per Click :
Position = MaxCPC x Quality Score
Google attributes your ads a quality
depending on people clicking on
them vs your competitors ads
The maximum amount of money you
are ready to pay to receive one click
Bidding System that requires active and frequent management
for improving Quality.