41. They were founded by Ivan Chermayeff and Tom Geismar in 1958. Columbia Records poster, 1958
42. “ Trademark design challenges us to use all the magic and intelligence at our command, our skill, knowledge, vision, and ability, in the creation of a single, clear, direct image that will embody the character and aspirations of the organizations that come to us in search of identity.” Chermayeff & Geismar