The growth accelerator for social entreprises in Africa

1. BEAUTIFUL SOUL TM
Concept & Test

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What is Beautiful Soul?
Beautiful Soul is both a social enterprise growth accelerator and, the network of social
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entrepreneurs and supporters on a mission to bring well-being to impoverished communities in
Africa
SOCIAL WELL-BEING RIPPLE EFFECT
ENTREPRENEURS ACHIEVE ACCELERATE
SUPPORT

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EAUTIFUL SOUL Let’s first agree on Terminology…
A Social entrepreneur is an agent of change who recognizes a social / societal problem
and uses entrepreneurial principles to tackle it and make social/ societal change. While
social entrepreneurs often work through nonprofits and citizen groups, many are now
working in the private (for profit) and governmental sectors. In this presentation, we use the
words “initiatives” or “social ventures“ to refer to their work. Source: Wikipedia revisited
Well-Being Well-being includes income, access to goods and services, freedom, happiness,
art, environmental health and innovation. However, income is the most important
indicator of well-being until a threshold of USD 30-40 a day (PPP). Sources: World Bank, World
Values Survey
Ripple Effect is a gradually spreading effect or influence. Through expanding the impact of
social entrepreneurs on an increasing number of communities, Beautiful Soul aims to reach
the 600 millions people who do not or barely meet their basic needs in sub-Saharan Africa .

4. The Story behind Beautiful Soul
My grand-father once told me the story of a kid , who was so poor that he had to eat sand to calm
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his hunger. Through a life of determination and hard work, he and his wife put themselves out of
poverty, and made sure that their eight children all graduated from universities.
I am the granddaughter of these extraordinary persons. I carry the emotional and mental imprints of
their experiences. Hence, I am always moved to tears by social injustice, which is prevalent in Africa.
-Since 1980, the continent has seen an increase in absolute numbers of extremely poor people from
163.6 million to 380 million. This number is forecasted to rise to 404 million in 2015.
- An additional 200 million people barely meet their basic needs with less than $2 a day.
- Life expectancy is actually falling to the age of 46.
- 42 per cent of Africa's population still do not have access to safe water. (1)
I strongly believe that Africans are “response-able” in the face of those circumstances and have the
power to influence them. I am also convinced that change start with the self.
Hundreds of Africans share my convictions and are daily involved in tackling poverty and its causes
and consequences. Allan Schwartz has helped multiply by 14 the household income of his community
members. Claude Moreira saves 60 children with cancer per year in Senegal. These “social
entrepreneurs” and their initiatives are, to date, the single best way to bring well-being to
impoverished communities in Africa.
The idea behind Beautiful Soul is straightforward. We accelerate the growth of those social
entrepreneurs’ initiatives and expand their impact until the 600 million poor people in Africa reach a
household income level of USD 30-40 per day. Allan is working with 20 communities, our aim is to help
him reach 100. Claude treats 120 children with cancer per year, we will ensure his work benefits 600
children.
As Beautiful Soul founder, I decided to dedicate my time, energy and expertise in building the
platform, which will allow Beautiful Soul to blossom. Join us.

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Seasoned vs. new social entrepreneurs
…our selection criteria
The kernel of Beautiful Soul’s tribe is a group of seasoned social entrepreneurs who took
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a leap of faith to bring well-being to poor communities in Africa.
They come from a variety of backgrounds and work for different types of organisations
(community associations, governments, corporations, their own venture, civil
organisations, informal organisations). Their initiatives are non-profit or for-profit.
However, they all share the following selection criteria:
 They are already making a measurable social/societal change on the ground;
 They can demonstrate that they have already taken steps – successful or not, to
grow this impact;
 They find poverty unacceptable;
 They also realize that they are the single most limiting factor in the process of growing
their social ventures. Hence, they are determined to relentlessly develop themselves to
maximize their impact;
 They advocate magnanimity and are ready to support each other to leverage their
impact.
Co-opting seasoned social entrepreneurs vs. new social entrepreneurs has many
advantages, among which: maximising our chances of success and making it easier to
draw sufficient support. Our hope is that with the adequate exposure, our social
entrepreneurs will inspire new ones.

6. 6 Beautiful Soul platform acts as an
accelerator
Beautiful Soul platform develops the social entrepreneurs and accelerates the
growth(streamlining, scaling up or replication) of their social ventures to achieve greater
impact. It currently consists of the following two building blocks:
 A Curriculum, which hones the social entrepreneurs’ self awareness, leadership and
business skills to expand their venture and their impact;
 A Management Support Program that provides Beautiful Soul’ social entrepreneurs with:
1. The capital (human, financial, technology, information, etc.) they need to fast
track the execution of their growth strategy;
2. The relevant exposure to showcase their work and inspire new vocations.
CURRICULUM MANAGEMENT SUPPORT PROGRAM
6 months of 5 days of
Mentoring or Coaching intensive 12 months of Fast Track Execution
Seminar
18 months to bring the social entrepreneurs’ leadership and venture to the next level

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The Curriculum
The curriculum is divided into two phases:
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Phase 1: Personal Coaching and Business Mentoring
Throughout this phase, which lasts up to 6 months, social entrepreneurs are invited:
1. to reflect on their leadership and intentions to date and their potential for the future.
2.to scrutinize their social ventures.
With the support of a mentor or a coach, the social entrepreneur will look at crucial
elements to grow his/her impact incl.: the market, the industry and the entrepreneurial
team. The focus is also on removing existing barriers to personal and business growth.
Outcomes of this process would include: a biography, a personal map (strengths
inventory, values, motivators, goal, analysis of the social entrepreneur connectedness), an
audit of the social venture incl. a measure of its impact, and an expansion plan.
Phase 2: Intensive seminar
This phase consists of a 5 day intensive seminar where social entrepreneurs – with the help
of coaches, mentors and other supporters - will further their reflection and analysis.
They will also work on several themes and issues incl.: How to build effective teams, impact
measurement tools, ethics, business plan presentation to potential supporters, Yoga,
meditation, nutrition, etc.
Participants are expected to leave the seminar with renewed energy, detailed action
plans and additional follow-up support.

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The Support Management Program
Once the seminar ends, we spend 12 months fast-tracking the implementation of the social
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entrepreneurs’ growth plan. We ensure that they are reinforced by , equipped with and given
appropriate:
Human Capital
We recruit young professionals with typically 5 to 7 years of relevant experience and a deep
interest in social ventures, and assign each recruit to a particular social venture for a duration
of up to 12months. She/he works alongside Beautiful Soul Social entrepreneurs on specific
assignments with measurable objectives.
Remunerations and working conditions are defined on a case by case basis. However, to
reduce costs, we will usually partner with organizations that remunerate their employees or
members to work on a pro-bono basis for social ventures.
Other Capital
The objective is to attract as many valuable supporters as possible to invest, provide expertise,
technology and information to Beautiful Soul. How to do it effectively will be the leader’s next
challenge once the curriculum is up and running.
Impact Measurement tools
We will use and refine existing tools e.g. International Trade Center tools for EPRP Program. As
a principle, the measurement and related evaluation work will be done by independent
parties.
Exposure
During the next months we will work on a branding, communication, Community
development and marketing strategy of Beautiful Soul.

9. 9 Beautiful Soul Supporters
The tribe also comprises a number of supporters who provide social entrepreneurs with time,
expertise and / or resources.
Supporters Role Estimated
commitment
Executive • Help clarify the social entrepreneurs motivations, leadership potential, • Pro-bono
coaches and strengths, etc; • 4up to 20 hours during 6
Business Mentors • Conduct the Social ventures due diligence; months
• Oversee the market and industry analysis as well as the growth •5 days seminar (optional)
feasibility study , and the business plan.
Experts • Share your knowledge and experience with Beautiful Soul Tribe • Pro-bono
members
Job seekers • Join one of Beautiful Soul’ social ventures to strengthen its execution • Assignments of up to 12
capacity months
Customers, • Buy Beautiful Soul Tribe members products and services
clients
Distributors, • Partner with Beautiful Soul Tribe on a specific project, • TBD
Suppliers, etc. • Provide Beautiful Soul Tribe with additional distribution channels, cost-
effective and environmentally friendly supply, etc.
Investors , • Invest in or donate funds to one or several social ventures • TBD
Donors
Connectors • Introduce people who could help Beautiful Soul Tribe and vice-versa

10. The Test
Dates, Locations and Other information
2010 Social Entrepreneurs Profiles
List of Supporters

11. 11 The Test
 The current phase March 2010 – September 2011, is a road test to assess the feasibility of
Beautiful Soul. Its main objectives are to demonstrate results, to find the best business model
and modus operandi and to garner additional support;
10 to 15 social entrepreneurs will enroll into Beautiful Soul accelerator program. They will follow
our mentorship program and training seminar and will be supported to find additional
resources to grow their social ventures;
By enrolling into this 18 months program, they allows us to draw first hand insights on how best
to design Beautiful Soul offers. Also, they act as a sounding board to define our selection
criteria , objectives and business model, to test new ideas and to challenge Beautiful Soul
business plan.
 No profit will be made from the test. Once registered, Beautiful Soul will also be a non-profit
organization;
 Dates, locations and fees are as follows:
Program Dates Length Location Tuition Fees
Personal Coaching and March 2010 Up to 6 months On-line (Skype free
Business Mentoring recommended), on-
site
Intensive Seminar 2 to 7 November 2010 5 days Paris, France free
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Fast Track Execution September 2010 Up to 12 months On-site TBD

12. 12 Introducing Beautiful Soul Social
Entrepreneurs
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13. Allan Schwartz’s passion is to break the poverty-forest destruction
cycle. Few years ago, he claimed that it was possible for Africa
to produce and market high value designer woodwork, jewelry in
this case, as opposed to cutting down large numbers of trees for
fuel or exporting wood as a raw commodity.
Allan collaborates with forest communities to take an inventory
of resources and creates a management plan that balances
timber harvesting with re-planting. He also employs workers and
trains them in sustainable, value-added methods of production
that generate income while contributing to the management of
the forest. Unlike other forest conservation projects, which
depend on financial aid, his approach is funded mainly through
private investment.
Today, the Memzibite Sustainable Forestry Program is a profitable
social business, which involves more than 20 communities.
Participants now earn 14 times their previous incomes. And the
project has recently featured in fancy magazines and was voted
one of the top ten fair trade products at New York's fashion
week.
ALLAN SCHWARZ
Allan is an MIT graduate and an Ashoka fellow.
Memzibite Sustainable
Forestry Program www.allanschwarz.com
Mozambique
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14. Celine Balança’s commitment for the development and
protection of the rights of underprivileged people dated from
more than 10 years.
In 1999, she joined "Handicap International" to work against anti-
personnel mines. She raised the organization profile through media
events and active lobbying towards the populations and
governments that have not signed the Mine Ban Treaty.
For Terre des Hommes, she subsequently established a health
program for marginalized women and children in Morocco. 500
women and children benefited from this program for two years.
In keeping with her commitment, Celine now head the center of
migrants (CAM) of Caritas in Rabat. This center of 40 employees
CELINE BALANCA helps migrants - mostly from sub-Saharan Africa - to defend their
CARITAS human rights and to fulfill their basic needs. Through this project,
more than 4000 migrants per year see their basic needs catered
Morocco for. For this year alone more than 1,000 migrants have seen their
psycho-social situation stabilized, and 3000 have had access to
health centers; also, a hundred children and teenagers have
been inserted in the Moroccan society (schools, vocational
training,...).
Celine's ambition is to professionalize the work of the centre and
continue to offer this support to a growing population; violence
against women is constantly increasing, and the number of young
unaccompanied migrants is also growing in Morocco!
Celine graduated with a Master of Laws from university PARIS X
and a postgraduate degree in international economic and
development law from university PARIS V.
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15. In 2000, several African doctors decided to find ways to treat
and cure children with cancer in their respective countries. They
partnered with western colleagues and created the Franco-
African Pediatric Oncology Group.
Professor Claude Moreira is part of this group. The pediatric
oncology unit he created is the first center that diagnoses and
treats child cancers in the sub- region. In 10 years, he has
mobilized his country, Senegal, to treat more than 500 children
with cancer and to cure almost half of them.
However, the unit handles less than 20% of the 600 children
affected by cancer every year in Senegal. Also, the unbearable
financial burden of cancer – chemotherapy drugs are among
the most expensive drugs - adds to the disease burden and limits
the treatments.
Claude faces two challenges: (1) develop with his fellow
Senegalese pediatricians and those in the sub-region new
pediatric oncology centers, (2) find ways to subsidize the
treatments.
Claude is a pediatrician specialized in pediatric oncology.
Supported by his family, sports and music, he shares his time
between his patients and his fight against child cancer. He
Pr. CLAUDE MOREIRA teaches pediatrics at the University of Dakar. He is also involved
Dantec Pediatric in many research programs on child cancer and pain
management, both nationally and internationally.
Oncology Unit
Senegal www.gfaop.fr
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16. Didier Acouetey is the President and Founder of the AfricSearch
Group, the first multi-national HR Consulting firm specialized in
Africa.
A passionate about Africa’s development and political issues
and a firm believer in the benefits of education, Didier has
devoted most of his life providing young African professionals
with opportunities to work in and participate to the
development of Africa. Since its inception in 1996, the
AfricSearch Group has helped recruit more than 1,500 Africans.
It was the first organization that actively countered the brain
drain process of Africa.
A recipient of many awards including the “Africa International”
award for “the 50 most active Africans in the world for the last
50 years”, Didier regularly features on television and radio and in
numerous magazines and newspapers.
Prior to the AfricSearch Group, Didier worked 10 years in the
Advertising and Packaging industry. He was also President of
“Renaissance Africaine”, an international association that
promoted a new development strategy for the African
continent.
Didier graduated from the Arts et Metiers school in Paris and
holds an MBA from ESCP-EAP. He loves jazz music and tennis.
DIDIER ACOUETEY www.africsearch.com
AfricSearch Group
France
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17. Naréma Koné’s call is to improve the living conditions and
education of women and children in Africa. She strongly
believes those are the future for economic change in Africa if
adequately empowered.
In 1997, she founded, together with friends, “APER” - Association
Pour les Enfants de la Rue, a nonprofit organization that assisted
street children and helped their re-integration into society.
However, sustaining the association proved to be a challenge
as the founders, absorbed in their professional careers, could
not dedicate sufficient time and energy to the association.
It would take an additional 13 years for Naréma to respond to
her call and establish the “An Baou na Deoun” in Mali. “An
Baou na Deoun” supports orphans and women in starting up
self-help projects. It provides them with educational programs,
vocational training and microfinance funding. Successful
beneficiaries are encouraged to re-invest in their projects and
support other orphans or women.
Naréma brings to “An Baou na Deoun” a seasoned
managerial experience and a deep knowledge of Africa.
Indeed, she has held various management positions for Shell,
Coca Cola, for Celtel (now Zain) in West, Central and East
Africa and recently in the Middle East. In addition, she has
NAREMA KONE been extensively involved in community projects. She was a
An Baou na Deoun volunteer with Marta’s Table in Washington DC where she
assisted children from difficult social backgrounds with their
Mali – Bahrain homework and after school activities. She was also vice-
president for community affairs for the Junior Chamber
International in Mali and a volunteer for the Lions Club in Niger.
17 Naréma is graduated from the American University in
Washington DC (USA) and Claude Bernard University in Lyon
(France).

18. Change leader, entrepreneur and doer are the terms that best
define Patricia . She combines the ability to engage and align the
interests of multiple stakeholders with the skill to trigger and
execute large-scale projects.
A native of Senegal, her drive has always been to raise the living
standards of people in Africa. From the onset of her career, she
used entrepreneurship and private sector development to achieve
her goal. She gradually focused her work on Corporate Social
Responsibility and Social Entrepreneurship as powerful instruments
for social change.
She is currently road-testing Beautiful Soul™ as a platform to
expand the positive social impacts of businesses in Africa.
Prior to Beautiful Soul™, Patricia was a driving force behind the
International Trade Centre’s internal task force that redefined the
vision, values, positioning and operating model of the organization.
She also led - from design to execution, innovative projects
involving diverse stakeholders. She had previously held various
position with Oracle Corporation, Setup Partners and Afrique
Perspectives, in which she essentially provided advisory or interim
management services to entrepreneurs leading companies
through growth phase.
Patricia holds a MSTCF from Paris-Dauphine, a Certificate of
PATRICIA SENNEQUIER Innovation and Entrepreneurship from ESCP-EAP, and an INSEAD
MBA. She is a CEDR accredited mediator.
Beautiful Soul
U.A.E www.linkedin.com/in/patriciasennequier
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19. Tembeka is passionate about empowerment and the alleviation of
poverty. She firmly believes that poverty can be defeated by
creating self sufficiency and offering opportunities that are not
dependent on long term support structures.
She left a senior position in government to start her own
empowerment organisation “Talking Beads” in 1997 which has
trained over 5000 (mainly rural women and the youth) in
beadwork. Tembeka’s aim was to revive the dying local craft
traditions whilst providing work for South African women. The
sustainability of this project was dependent on the transfer of
crafting skills that ensured the preservation of the crafts while
empowering marginalised people.
Tembeka is also the managing director of Ngezandla Zethu (With
Our Hands) which is the training wing of Talking Beads.
In 2000 she won the Shoprite Checkers “Woman of the Year”
TEMBEKA NKANBA VAN WYK (business category).
Talking Beads Tembeka obtained a Bachelor of Arts degree in English and Xhosa
South Africa from the University of Fort Hare and honours in African Literature.
She has a MBA from Henley, England and a Masters in African
Studies from UCLA, USA. She also holds a Higher Diploma for the
Education of Adults from Wits University and a certificate in
Entrepreneurship from the University of Pretoria.
She serves on several boards and is an accomplished producer,
scriptwriter and poet.
www.talkingbeads.co.za
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EAUTIFUL SOUL Beautiful Soul Supporters
The following people (name, job, company, residence - specialties, ) are supporting
Beautiful Soul.
Personal and Executive Coaches
1. Marina Prifti, HR Manager , Intracom Telecom , Greece - Recruitment & Selection,
Career Development, Life Coaching http://gr.linkedin.com/pub/marina-prifti/0/8b6/b39
2. Gilles Gambade, Top Team World, Greece, Coaching
http://gr.linkedin.com/in/gillesgambade
Business mentors
2. Guillaume Sennequier, General Manager, Philip Morris, Dubai ,
www.linkedin.com/in/guillaumesennequier
3. Loukas Tzitzis, Deputy CTO , Sitronics , Russia, http://ru.linkedin.com/pub/loukas-
tzitzis/1/512/615
4. Alex Dembitz, Charmain, Sofgen SA
5. Anne Helene Nicolas, Founder, Innovatys Consulting, www.innovatys-consulting.com
Experts
6. Olivier Basso, Partner, Aden Executives, Belgium, Professor in Entrepreneurship and
Innovation, http://be.linkedin.com/in/olivierbasso4singletoninstitut
7. Reine Marie Diop, Product Manager, L’Oreal, France, Marketing,
http://fr.linkedin.com/pub/reine-marie-diop/20/6a/b9b

21. Join us
patricia@sennequier.net