A more detailed "How To", follow-up to the Lunch and Learn Webinar, held May 21, 2010. Screenshots of key pages included.

1. How To, Step 1: Twitter Why? Twitter is huge! Microblogs provide to-the-second information, which is widely distributed among millions of users. You control whose updates you see, it’s quick and simple to use, and it’s a great way to find and share links to online content. Register for a Twitter account. Use your real name, or as close to it as you can get. Write a bio that explains your role at Calypso, and personal interests. Use search.twitter.com (often!) to search hashtag topics, and follow people with similar interests, including cancer treatment. Use a real picture of yourself. Social media is about connecting with real people. Share links from your RSS feed. Use a link shortener like Ow.ly. ReTweet, ReTweet, ReTweet! Use the proper protocol, and don’t forget your pleases and thank yous.

2. How To: Signing up for Twitter

3. How To: Tweeting

4. How To: Social Bookmarking Digg Why? Having more bookmarks increases traffic and ultimately leads to more market authority. For example, Digg receives more than 30 million unique visitors and 327 million page views per month. Stories that receive more Diggs are more likely to hit the front page of Digg. This can increase traffic to the linked site by over 120 times! Register for a Digg account. Begin to “Digg” (or bookmark) articles that relate to your interests and professional field. Be sure to use tags! Become friends with (add to your network) people who bookmark links with similar content to yours. Bookmark lots of things: interesting news, articles about health and wellness, personal interests. And be sure to “Digg” pages that others have recommended.

5. How To: Signing Up for Digg

6. How To: Submitting a Site to Digg

7. How To: Social Bookmarking Delicious Why? Delicious is a social bookmarking service that allows you to tag, save, manage and share web pages all in one place. It greatly improves how people discover, remember, and share on the internet. Links are grouped and found based on tags, which grant the ability for all your links to be categorized based on public topics! Register for a Delicious account. Begin to bookmark articles that relate to your interests and professional field. Be sure to use tags! Become friends with (add to your network) people who bookmark links with similar content to yours. Bookmark lots of things: interesting news, articles about health and wellness, personal interests. And be sure to bookmark pages that others have recommended.

8. How to: Signing up for Delicious

9. How to: Bookmarking on Delicious

10. How To: RSS Why? Because RSS (Really Simple Syndication) allows updates from blogs and websites to come to you in one convenient web location, so you don’t have to seek them out. Set up an RSS feed reader. We recommend Google. Subscribe to cancer-radiation-treatment.com. Subscribe to other blogs about cancer survivorship, treatment, technology, health, news, etc…be imaginative. As soon as you see/publish a new blog post (on our blog or any other blog you subscribe to) …Digg it, share the link with your Facebook friends, and Tweet it! It’s valuable content, and people want to read it.

11. How To: Signing up for RSS

12. How To Step 3: Subscriptions using RSS

13. How To: Commenting on Blogs Why? It’s a good way to connect with your network, and share links to the Calypso Medical site. Commenting on blogs will encourage interest, comments, and backlinks to Calypso’s sites. Check your RSS feed and read new posts. At the bottom of the blog post, enter your information into the “Comments” fields. Include a link to HitTheTumor.com Submit your comment for moderation. Remember, less is more! Simply writing “Loved this post. Thanks for sharing!” is great. Submit the blog to Digg, Delicious, or post a link on Facebook and Twitter.

14. How To: How to Comment

15. How To: Facebook Why? 25% of online American adults use Social Networking Sites, and Facebook is by far the most popular with more than 350 million active users. “Like” Calypso Medical, and encourage your network to do the same.

16. How To: YouTube Why? YouTube is the second largest search engine in the world, so our videos have the best chance of being seen by the largest audience. Watch, “Like” (thumbs up), and comment on each video, and encourage your network to do the same. Share your favorite videos on Facebook and Digg as well!

17. Key Phrases to Use (identified through KEI)