Information about what goes into a successful brand strategy, naming conventions for your brand, and how to bring the brand to life online. To learn more, visit www.six-degrees.com/brand-strategy

7. Interview brand owners to assess brand perceptions, aspirations, strengths, weaknesses, barriers, etc and determine internal alignment Review existing/commission new customer insight research to determine needs/wants, brand perceptions, purchase behaviors, etc Understand market drivers & dynamics, examine trends that may impact brand Audit communications and performance of competitors

8. Develop the brand platform E X T E R N A L I N T E R N A L

9. Determine the perceptions to create around the brand that support the brand promise

10. Make sure strategy meets at least these three criteria