1. By
:
●Gabriel Lascano
●David Alonso
●Andres Prado

2. ¿What
is?

3. Search Engine Optimization
● “ Is the process of affecting the visibility of
a website or a web page in a search engine's
"natural" or un-paid ("organic") search results. In
general, the earlier (or higher ranked on the
search results page), and more frequently a site
appears in the search results list, the more visitors
it will receive from the search engine's users. “

5. ● “As an Internet marketing strategy, SEO considers
how search engines work, what people search for, the
actual search terms or keywords typed into search
engines and which search engines are preferred by
their targeted audience. Optimizing a website may
involve editing its content, HTML and associated
coding to both increase its relevance to specific
keywords and to remove barriers to the indexing
activities of search engines. Promoting a site to
increase the number of backlinks, or inbound links, is
another SEO tactic.”

6. The question is:

7. Steps

8. Presentation of the web page
● Project scope (Commercial and project Goals)
● Site Architecture: friendly information, URL, Meta
tags, coding.
● Visual Design: Sketches (internal team, client,
user groups)
● Site development: Content, OS, XML
● Test and refin: functional, Browser, Usability
● Launching: SEO, Blogging, Social media, Email,
video.
● Benchmarketing: Compare. Launch
Questionnaires.

9. Organaized Content
● Create unique titles
● Content description
● Avoid Ambiguity

10. SEO Tips: Backlinks
Also known as incoming links, inbound links, inlinks, and inward links, are
incoming links to a website or web page. In basic link terminology, a backlink is
any link received by a web node (web page, directory, website, or top level
domain) from another web node. Inbound links were originally important (prior
to the emergence of search engines) as a primary means of web navigation;
today, their significance lies in search engine optimization (SEO).

11. SEO Tips: Keywords
Tags

12. Objective: Organic Listings
Organic search engine optimization or SEO is the process of improving the
traffic towards your website by making it more prominent in search engine
results using specific targeted keywords.
These organic search results are free, and you do not have to pay as you
would with pay per click advertising like with Google ad words or other.

13. Other Ways: PPC (Pay Per
Click)

14. Selection of the search engine
● Find the engines where we want to appear
● Study the search parameters of the engines
● Select the key words

15. Advertise on other websites
● Contact other web pages to include our link.

16. Social Network
● Link the web pages with the social networks
● Talk in the social networks about the page

17. More information:
Blog:
seointheweb.blogspot.com
Twitter:
@SeoInTheWeb
Facebook:
Facebook.com/SeoInTheWeb

18. Bibliografía
● http://www.youtube.com/watch?v=wDhdiATf6w8
● http://www.analyticsseo.com/blog/smx-website-
redesign-seo-presentation
● http://seointheweb.blogspot.com/
● http://es.wikipedia.org/wiki/SEO