The document outlines the 7 stages of consumer decision making: 1. Needs recognition by Jorge Camacho 2. Search for information by Benjamin Hutchinson 3. Pre-purchase by Michael Nelson involving availability, store layout, sales personnel and point-of-purchase advertising 4. Purchase involving sales personnel, store atmospherics and payment options by Loc Huynh 5. Consumption by Timothy Wiley 6. Post-consumption feedback by Robert C. Terry 7. Divestment or ending the relationship with the product by an unknown author.