This document discusses the power of storytelling in marketing and advertising. It introduces Aubergine Digital Marketing Group and the services they provide, including publishing, digital signage, banners, websites, and branding strategies. Their goal is to help clients communicate their message through innovative and cost-effective storytelling methods.

1. Welcome and enjoy the guided tour of
The power of Storytelling

2. The power of
Storytelling
Welcome and enjoy the guided tour of
The new Consumer2.0 is in your store, to touch and feel a product. Mobile phones allow
consumers to make a purchase anywhere, and that takes out the middle step of going home and
ordering online. Retailers can greatly improve customer service and turn their stores into powerful
assets that pure e-commerce retailers can!t match.
Consumer 2.0

3. The power of
Storytelling
Welcome and enjoy the guided tour of
How does it work?
Explain your message and
LISTEN
Explain how your audience LISTEN
can be part of a story. -
PERSONAL ENGAGEMENT
Explain how your audience
can take action.
INSPIRE ACTION
INSPIRE PERSONAL
ACTION ENGAGEMENT

4. The power of
Storytelling
Welcome and enjoy the guided tour of
Aubergine can help you to get the message out in a simple
cost-effective way by finding the right medium.

5. 1 Publishing DTP
Print/Web
Welcome and enjoy the guided tour of
The power of
Storytelling
A Brand Marketing team for large brands… young and creative with a wealth of experience in
strong national retail campaigns. The continuous search for innovative communication
methods and the accelerated Marketing & Publishing techniques used in the design of
national and retail campaigns make this team a no-nonsense agency. Aubergine also has a
wealth of experience in publishing content for large corporations both in digital and print
format. A full creative studio with the latest multimedia software is deployed via INSIDE B&P
for the creation of the different communication settings. Content is as important as your
corporate information tools and provides “stopping moments”.
The “instant sellers” incite an immediate purchase impulse and increase your turnover by
more than 20%! We ensure the maximisation of your content.

6. 2 Shop@catalogues
The power of
Storytelling
PIMS* is a precursor in the development of publishing programmes. A splendid
full-colour 200-page travel catalogue or a product catalogue containing 12,000
products… in every case, the publication is developed in all simplicity, page by
page. The total interactivity between the client, the designers and the key
accounts leads to the result being delivered in double quick time. Ready for
print! Not to mention the time saved and in particular the financial gain in terms
of pre-print costs. Being able to work with this particular type of publishing
technology is a major asset when you frequently manage large-scale
campaigns with a wide range of products!

7. 3 Digital DM-BOX
& P.O.S.
The power of
Storytelling
There are no creative limits.
Combining the best of both worlds; creativity and technology, audio and video
and incorporating digital methods directly into your line of communications -
representing a powerful asset for your marketing/promotional mix. As any
marketing department worthy of the name, looking for new ideas, the Digital
Mail Box, Business Cards or Digital P.O.S. are innovative solutions and are
technically perfect.

8. 4 Digital Signage -
Instore & Outdoor
The power of
Storytelling
It is a dramatic shift in new business communications. Digital Signage,
sometimes called in-store TV or digital Display Networks, is vitally important to
brands when defining their relationships with retailers and markets.
It!s all in the branding! Branding aims to create revenues that are sustainable
with positioning for greater growth while keeping costs under control. Not only
can dominant brands remain in that position, but any advertising in the
brand!s category supports the brand leader.
This new medium comes as a significant bonus and provides an opportunity
for brand management because it is “outside the box”. It changes processes,
improves the display location and reduces the entry level for investment in
consumer branding and sales activation spending!

9. 5 Banners &
Websites
The power of
Storytelling
Allow us to help you open new doors and expand your business. We are here to develop smart Internet marketing strategies that work,
design a custom website design that suits you, and thereby provide a strong advertising tool which will help you achieve your business,
corporate and individual objectives. You are not just building a website. It all seems easy, but you need to have substantial marketing
acumen in order to create a well-functioning information source. Consumers want transparent, efficient and complete information so
that they can inform, compare, and buy. We have a 3-step approach to this:
1/ Analysis: Which customer groups do we wish to communicate with?
2/ How can you visualize your tone of voice? Design is of paramount importance.
3/ What programmes raise your behind this complex matter.
IF these three steps are not evaluated professionally, your website will not work and your customers will not be satisfied.

10. The power of
Storytelling Examples of
Storytelling

11. The power of
Storytelling
Branding by
events

12. The power of
Storytelling
Design
Branding
Activation

13. The power of
Storytelling
Design
Stand Brussel
carshow

14. The power of
Storytelling
Design
P.O.S.
flagship store

15. The power of
Storytelling
Design
P.O.S.

16. The power of
Storytelling
Logo+
Facing+
Branding
strategy
Design
Packaging+
P.O.S.
Display+
Retail strategy

17. The power of
Storytelling
Website+
Logo+
e-Shop+
Facing+
bannering+
Branding
e-mailing+
strategy
Design
National radio
Packaging+
P.O.S.
campaign+
Display+
New &strategy
Retail social
media

18. The power of
Storytelling
Welcome and enjoy the guided tour of
Experience
We deliberately opt for a small
structure and manageable projects.
About us This means we!re on top of things at
all times, and enables you to make
the most of our expertise.

19. Aubergine
Digital Marketing Group
Office Belgium –
InsideB&P
Mevr. Courtmansstraat 41
2600 Berchem
Tel. : +32(0)3 239 53 88
Office France
19 Av. G ambetta, F 94160
Thank Mandé - Paris
" "
You for info@auberginedme.com
www.auberginedme.com
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linkedin.