In this episode, we discuss the newly launched Google MyBusiness, the need for more personalized Facebook ads, Canada's recent unveiling of the toughest spam laws in history, Panda 4, spin selling according to Seth Godin, and a split testing case study from VWO.

1. Digital Marketing
This Week
June 14th
, 2014

2. For this week, we tackled…
• The latest from Google
• What Facebook is up to
• How to workaround the world’s strictest spam laws
• What’s really going on with Google Panda 4.0
• How you can improve your marketing efforts by providing
solutions to problems that your audience didn’t even know
they had

3. Google Introduces “Google My Business”
• Google creates a one-stop shop where it combines
all the different features of Google and allowing you
to control it in one spot
• It’s very easy to set up so go ahead and get right on
with it (if you haven’t already). Also, be sure to
check if your relevant information is accurate

4. Facebook Continues To Ride
The Train Of Customization
• It’s all about customizing the ad experience as
Facebook focuses on new features (letting you
choose what you can and can’t see from different
brands)
• Facebook will be tracking how many times your
ads get blocked by users and it will build as your
reputation score
• Your ads have to be content oriented, allow it to
become part of the conversation instead of letting
it stand out like sore thumb, make it something
people want to interact with

5. Canada Unveils The Toughest
Spam Laws Ever
• The announcement of Canadian
compliance issues means you have to
keep all your bases covered
• Be sure to do a double opt-in so that
you can have the record of where they
confirmed in

6. Panda 4.0 – The Most Recent
Google Algorithm Update
• Google puts the spotlight on the quality
of content
• The latest link farm tactics, the content
scrapers—that’s not what it’s about
now
• Focus on good quality, niche content.
Don’t be a site that is all things to all
people. If you want to improve your
SEO, you have to know what you are
talking about—the more targeted you
are, the better your SEO is going to be

7. Spin Selling According To Seth Godin
• It’s not so much creating a
problem as it is making your
audience aware of a problem that
weren’t aware they had
• Ask implication questions—make
your audience realize the
implications of a potential problem
• By this time, your audience is
aware of a problem that they
didn’t even know they had, and
now you’re the first one there with
a solution

8. Split Testing Case Study From VWO
• VWO discusses a very simple
split-test case study that
explores the use of a privacy
link. The bottom line is, while
it’s important to have a
privacy seal, it has to be done
properly. It has to be
seamless and it can’t look like
an afterthought.

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Digital Marketing This Week
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10. Join Me In The Next Episode of
Digital Marketing This Week
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