Your reputation online can either make or break your business. It's a double-edged sword but managing your reputation online shouldn't not be a terrifying prospect. Here, we'll discuss a three-step approach on how you can effective manage your online reputation.

1. How To Manage Your
Online Reputation

2. Now That Your
Business is
Online…
The Whole World Is
Listening

3. Two Possible Outcomes
People could
love you or
your business
and you share
things online
with others
People could find
fault with you or
your business
and share things
online with
others

4. Does that seem like a terrifying prospect?

5. It doesn’t have to!

6. New Skills You Have To Learn
• Monitoring online conversations
• Engaging customers and audiences
• Promoting the right information
• Managing both positive and
negative customer feedback

7. When you can build a reputation that
customers can trust, you have the potential to
really grow your business faster!

8. Your Guide To Online Reputation Management

9. Claim Your Vanity URLs
• Start by claiming your vanity URLs for
your websites and social network sites
• Vanity URLs are used for the sole
purpose of expressing your site’s
individuality
• Instead of this: http://www.facebook.com/profile/view?
id=84756289&local=enUStrk=tyah it should look like
this
http://www.facebook.com/seriouslysimplemarketing

10. Tune In
• You have to start listening to what people are
saying about you on the Internet
• A simple Google search on your name or brand
can get you started
• Google Alerts are better!
• Explore local search sites such as Yelp, Yahoo!
Local, TripAdvisor, etc. for customer feedback

11. Manage Your Online Responses
• Think about your response
• Reply to as many reviews as you can
• Always thank people who give you positive
reviews
• For negative reviews you have 2 options…
• Remember “negative” review aren’t always
a bad thing.

12. Your Seriously Simple Marketing Hack
1. Go to www.google.com/alerts
2. Type in your brand or product name
3. Set the details you need to create
the alert for your brand

13. For More Information Visit:
www.SeriouslySimpleMarketing.com