The only way for you to be a successful marketer is to speak your market's language. This is essentially what split testing is -- knowing what marketing messages and tactics work and those that does not. Learn all about the benefits of split testing here.

1. The Benefits of Split Testing

2. Have you ever purchased anything from Amazon?
Clicked on a Facebook ad?
Been on Groupon?

3. Chances are you’ve already been
part of a split test!

4. As a marketer, the ability to test whether or not
something works for your site is crucial.
And that’s all split testing
essentially is.

5. Split testing is the
process of learning
to speak your
market’s language
in the easiest and
fastest way
possible.

6. It’s Not As Complicated As You May Think
• It starts with a simple installation of
tracking code on your pages.
• It will do is load up multiple versions
of the same page for different sets of
visitors so that you can directly
determine how effective one is
against the other(s).

7. Two Most Common Types
Of Split Testing

8. 1. A/B Testing
• Involves testing a single element of
your page
• It could be anything: a headline, an
image, long-form copy vs. VSL, etc.

10. 2. Multivariate Testing
• Involves testing multiple elements
and its combinations on one page
versus another combination on
another

11. With multivariate testing you will need
an enormous amount of traffic to get
credible results; something that new
websites may not have yet.
A/B testing tells you easier
than Multivariate testing what
your site visitors like or want
based on the test results.
Multivariate Testing
A/B Testing

12. What Are The Benefits
Of Split Testing?

13. No More Guessing!
• The most important part of
testing is the hypothesis.
• Example: “Curiosity-driven
headlines are more likely to
get my audiences to click on
blog posts and explore my
website.”
• Your hypothesis can be correct
(or not) and split testing is the
only way you can tell for sure

14. Measurable Results
• Think of your website as yourself
and the audience you want to
reach as the foreign country
• The earlier you begin to speak
their language, the easier it will
be to find out how you can
communicate effectively
• You can track this via:
- Site visits
- Audience engagement
- Revenue
- Clicks

15. Easy To Get Started
• For little to no cost, you have
the chance to improve your
website so that you don’t lose
touch with your audience

16. Is your website doing as well as you think it is?
Is that particular copy really the best to use?
Should you choose a better image?

17. Your Seriously Simple Marketing Hack
1. Go to Visual Website Optimizer
2. Sign up for the FREE 30-day trial.
3. Mouse over “Tools”, click “Get Tracking Code”,
copy the VWO Tracking Code, and insert the code
on your site.
4. You’ll get to test up to a thousand visitors for free!

18. For More Information Visit:
www.SeriouslySimpleMarketing.com