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Service Desk 2.0
    Aale roos
Service Desk 2.0

Aale Roos, Pohjoisviitta Oy, @aalem
   Review by James Finister, TCS,
            @jimbofin
             Copyright © Pohjoisviitta Oy 2012
Aale Roos
• MSc Statistics
• ITIL Service Manager & Expert
• ISO 20000 Consultant
• EXIN Professional
• Speaker at
   – Pink11
   – itSMF: Finland11, Russia12, UK12, Estonia12
   – TFT12
• ITSM person of the year 2012 by itSMF
  Finland
What changes affect SD?
Three things
People

                  Not afraid of
                  technology

               Have more choice

Want to solve problems themself
Business
World is small, one click away

          Services, not products


             Easy to switch

    Free service requires support
Tools

Easy to use, less support


Consumer tools


Consumers have rights
Before




• Cars were unreliable but easy to fix
• Service station + car mechanic
  solved incidents
Before




• PC:s were unreliable but easy to fix
• Help desk and desk side support
  solved incidents
SO?

Support becomes
a new business

From fixing
broken parts….

….to offering
new capabilities
This is already happening


• People search first
• No simple cases
• Expect expert service
Service Desk 2.0

     • ITIL Service Desk was
       already obsolete in 2000
     • Service Desk 2.0 is an
       attempt to look beyond ITIL.

http://pohjoisviitta.wordpress.com/service-desk-2-0-the-new-support-function/
HOW?
New goal
New practices

          Social media
Goal & mission
 The goal of support is
       to provide value

by helping customers to use services

       to do their jobs better.
What is best practice?




      Cynefin framework 2011
New practices
ITIL is not clear   A failed disk is
• Event                                 Infra vendor
• Incident
                      Service request

                                        Service Provider
• Major incident          Event


• Problem                Incident       Service Desk

• Service              Catastrophe      Customer
  Request
We need better processes
fault management = incident mgmt ?


                                      service
 fault observed          repair
                                     restored




customer service = ?


   customer                          satisfied
                       taken care
   problem                           customer
Standard & Case
•   Adaptive case management
•   Information centric
•   Different
•   Rules
•   Multiple sources
Many channels
              • email
    private   • form
    message   • chat



                  •   internal
                  •   open forum
        open      •   Facebook
       message    •   Twitter
                  •   LinkedIn


              • phone
     direct   • visit
    contact   • other meeting
Many sources of support


 Business               Self
  support              service


              SD




            official
Many sources of support

                                           Colleagues
Business
 support
                                  Self     Social
                                 service   Media
  Specialist
   teams                    SD



                   Infra
                  support

     Ext. Infra
      support
                                  un-official
Community & Support

                                            Colleagues

Business
 support                                       Social
                              Self             Media
           Specialist        service
            teams



                    Infra
                   support             SD
   Ext. Infra
    support
Many activities

Social Media management             Self Service management
        Discussions                            FAQ
       Moderation                        Knowledgebase


                Classify & prioritize contacts
                  Handle standard tickets
                         Solve cases
Make social media work for you




• Self service and peer support =>
  default
• Tools will have to facilitate this
Cases
• Cisco Finland
  –BYOD – support forum
  –-25 % costs
  –+100% customer satisfaction
• Automattic
  –20 M customers
  –50 K contacts/month
  –10 Happiness Engineers
Is this easy?
           No, but
        more support,
       more knowledge,
solutions visible and reusable

       = better service
        @lower cost
aae	
  


WITH THANKS TO OUR SPONSOR
   bmc Itsm Software

     #TFT returns may 2013

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#TFT12: Aale Roos

  • 1. Service Desk 2.0 Aale roos
  • 2. Service Desk 2.0 Aale Roos, Pohjoisviitta Oy, @aalem Review by James Finister, TCS, @jimbofin Copyright © Pohjoisviitta Oy 2012
  • 3. Aale Roos • MSc Statistics • ITIL Service Manager & Expert • ISO 20000 Consultant • EXIN Professional • Speaker at – Pink11 – itSMF: Finland11, Russia12, UK12, Estonia12 – TFT12 • ITSM person of the year 2012 by itSMF Finland
  • 6. People Not afraid of technology Have more choice Want to solve problems themself
  • 7. Business World is small, one click away Services, not products Easy to switch Free service requires support
  • 8. Tools Easy to use, less support Consumer tools Consumers have rights
  • 9. Before • Cars were unreliable but easy to fix • Service station + car mechanic solved incidents
  • 10. Before • PC:s were unreliable but easy to fix • Help desk and desk side support solved incidents
  • 11. SO? Support becomes a new business From fixing broken parts…. ….to offering new capabilities
  • 12. This is already happening • People search first • No simple cases • Expect expert service
  • 13. Service Desk 2.0 • ITIL Service Desk was already obsolete in 2000 • Service Desk 2.0 is an attempt to look beyond ITIL. http://pohjoisviitta.wordpress.com/service-desk-2-0-the-new-support-function/
  • 14. HOW?
  • 15. New goal New practices Social media
  • 16. Goal & mission The goal of support is to provide value by helping customers to use services to do their jobs better.
  • 17. What is best practice? Cynefin framework 2011
  • 18. New practices ITIL is not clear A failed disk is • Event Infra vendor • Incident Service request Service Provider • Major incident Event • Problem Incident Service Desk • Service Catastrophe Customer Request
  • 19. We need better processes fault management = incident mgmt ? service fault observed repair restored customer service = ? customer satisfied taken care problem customer
  • 20. Standard & Case • Adaptive case management • Information centric • Different • Rules • Multiple sources
  • 21. Many channels • email private • form message • chat • internal • open forum open • Facebook message • Twitter • LinkedIn • phone direct • visit contact • other meeting
  • 22. Many sources of support Business Self support service SD official
  • 23. Many sources of support Colleagues Business support Self Social service Media Specialist teams SD Infra support Ext. Infra support un-official
  • 24. Community & Support Colleagues Business support Social Self Media Specialist service teams Infra support SD Ext. Infra support
  • 25. Many activities Social Media management Self Service management Discussions FAQ Moderation Knowledgebase Classify & prioritize contacts Handle standard tickets Solve cases
  • 26. Make social media work for you • Self service and peer support => default • Tools will have to facilitate this
  • 27. Cases • Cisco Finland –BYOD – support forum –-25 % costs –+100% customer satisfaction • Automattic –20 M customers –50 K contacts/month –10 Happiness Engineers
  • 28. Is this easy? No, but more support, more knowledge, solutions visible and reusable = better service @lower cost
  • 29. aae   WITH THANKS TO OUR SPONSOR bmc Itsm Software #TFT returns may 2013