For years, we have been talking about Business-IT alignment and to be honest, limited organisations have successfully accomplished that. In most organisations, the relationship is "dry", which causes friction. We are getting to the point where we need to realize that the love between the business and IT requires more than just alignment...
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4. Business Relationship Management Institute"
www.brminstitute.org!
Twitter: @BRMInstitute!
"
""Business Relationship Management
Institute (BRMI) is a leading training,
certification and professional development
organization that serves the Business
Relationship Management professional
community and corporations. " ""
6. Business – IT Organizational
Capability"
The Challenge"
7. Business IT Alignment"
Strategic Alignment focuses on activities to
achieve cohesive goals across IT and the
Business"
"
Achieving alignment is evolutionary and
dynamic"
"
J. Luftman"
9. Strategic Alignment (Luftman, 1999)"
ENABLERS"
• Senior executive support
for IT"
• IT involved in strategy
development"
• IT understands the
business"
• Business-IT Partnership"
• Well-prioritized IT
projects"
• IT demonstrates
Leadership"
INHIBITORS"
• IT/Business lack close
relationships"
• IT does not prioritize well"
• IT fails to meet
commitments"
• IT does not understand
the business"
• Senior executives do not
support IT"
• IT Management lacks
Leadership"
13. What Is a Business Relationship Manager?"
This role:"
Sits at intersection of service provider and business partner"
S+mulates,'surfaces'and,'shapes'business'demand'for'maximized'value'
Is'a'Member'of'both'business'and'provider'management'teams'
14. Business Relationship Manager activities"
Demand Shaping
Aligning business expectations with service provider offerings and
(service) portfolio"
Exploring
Identifying and rationalizing demand"
Servicing
Ensuring the service provider understands the value, outcomes, costs
and risk"
Value Harvesting
Realizing Value realization, waste reduction, measuring value"
15. Demand Shaping"
How does demand enter the value chain?"
"
How are decisions made when demand
exceeds supply?"
"
How do we handle demand changes?"
"
How is the backlog of demand tracked?"
16. Exploring"
What demand is not on the radar and should
be?"
"
How much can we invest in exploring?"
"
How do we break down demand in workable
initiatives?"
"
How can we innovate while operating the
current services?"
17. Servicing"
How do we ensure that through use of the
services the value is realized?"
"
How do we ensure the service provider
understands the value of the services they
deliver?"
"
How do we maximize business value, while
taking into account risk and cost?"
18. Value Harvesting"
Where do we see waste in the value chain?
How do we reduce waste?"
"
How do the stakeholders participate in
realizing value?"
"
How is value measured and monitored?"