This document outlines an agenda for a one-day service design jam in Los Angeles in 2013. It introduces the event organizers and describes several sessions that will take place, including discussions about effectively communicating ideas through storytelling and different presentation methods that can be used to describe a new service in one day. Attendees will work in groups to develop stories about characters, obstacles, and solutions that could form the basis for a new service design.
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Crash Course: Prototyping & Storytelling for Service
1. 34.0194° N, 118.4903° W
SERVICE DESIGN JAM
LOS ANGELES 2013
SERVICE DESIGN JAM 2013
Saturday, March 2, 13
2. CONTENTS
HEREIN
Killing Your Darlings
The Paris Hilton Principle
Storytelling for Service Design
Presenting Your Story in 1 Day
SERVICE DESIGN JAM 2013 2
Saturday, March 2, 13
3. HELLO.
I’M TARA GREER
EXECUTIVE CREATIVE DIRECTOR EXPERIENCE DESIGN AT R/GA
I’M LUKE STILES
SENIOR TECHNICAL DIRECTOR AT R/GA
SERVICE DESIGN JAM 2013 3
Saturday, March 2, 13
4. TODAY IS THE DAY
TO KILL YOUR
DARLINGS
(SORRY DARLINGS)
SERVICE DESIGN JAM 2013 4
Saturday, March 2, 13
5. THE PARIS HILTON
PRINCIPLE
SERVICE DESIGN JAM 2013 5
Saturday, March 2, 13
6. THAT’S H.O.T
SERVICE DESIGN JAM 2013 6
Saturday, March 2, 13
7. H IS FOR HELPFUL
SERVICE DESIGN JAM 2013 7
Saturday, March 2, 13
8. ARE YOU
MAKING
A SLAP
CHOP?
8
Saturday, March 2, 13
16. EXERCISE: HOW IS IT
HELPFUL ___________________
ORIGINAL ___________________
THRILLING _________________
SERVICE DESIGN JAM 2013 16
Saturday, March 2, 13
17. STORYTELLING FOR
SERVICE DESIGN
SERVICE DESIGN JAM 2013 17
Saturday, March 2, 13
22. AND LIVES
HAPPILY
EVER AFTER
SERVICE DESIGN JAM 2013 22
Saturday, March 2, 13
23. STORY EXERCISE:
THE CHARACTER _________________________________
THE OBSTACLE __________________________________
OVERCOMING IT _________________________________
HAPPY ENDING __________________________________
SERVICE DESIGN JAM 2013 23
Saturday, March 2, 13
24. PRESENTING
YOUR STORY IN
1 DAY
SERVICE DESIGN JAM 2013 24
Saturday, March 2, 13
38. STRENGTHS EXERCISE:
DOODLER _____________________________________
FRONTMAN ___________________________________
CAMERAMAN __________________________________
ROLE PLAYER __________________________________
MACGUYVER ___________________________________
SERVICE DESIGN JAM 2013 34
Saturday, March 2, 13
39. GOOD LUCK TODAY
GO FORTH
AND TELL GREAT
STORIES
SERVICE DESIGN JAM 2013 35
Saturday, March 2, 13