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Saving the world
 through service
 design
 Anton Schubert
 & Santtu Hulkkonen
 10.04.13
358 + Cleantech Finland   1
CLEANTECH FINLAND® Cleantech Finland represents a
      network of top clean technology companies working in a
     multitude of industries all over the world. Our mission is to
   connect Finnish clean technology expertise with global demand.




358 + Cleantech Finland                                              2
358 + Cleantech Finland   3
358 + Cleantech Finland   4
WTF?
358 + Cleantech Finland     5
Wikipedia says
          “Clean technology includes recycling, renewable energy
         (wind power, solar power, biomass, hydropower, biofuels),
       information technology, green transportation, electric motors,
            green chemistry, lighting, Greywater, and many other
               appliances that are now more energy efficient.

              It is a means to create electricity and fuels, with a
            smaller environmental footprint and minimise pollution”.


358 + Cleantech Finland                                                 6
Wiki forgot to mention that
                   clean technology is a


        SHIT HOT           topic

358 + Cleantech Finland                        7
It has the potential to


            SAVE US
                from environmental disaster


358 + Cleantech Finland                             8
It’s all about talented


               PEOPLE
                 working behind the scenes


358 + Cleantech Finland                             9
Doing unbelievably


       AMAZING            work all over the world


358 + Cleantech Finland                             10
The project has
contributed to green
house gas mitigation
and deforestation
reduction by reducing
fire wood consumption
by up to 70 % in 100
schools and several
universities and prisons.




                            http://www.youtube.com/watch?v=ldXBcVITqEQ
358 + Cleantech Finland                                                  11
In the European Union
alone we generate
annually 900 000 000
tons of construction and
demolition waste. Novel
methods are needed
to stop the mountains
from piling up, and to
reclaim the valuable raw
materials.




                           http://www.youtube.com/watch?v=bPDH2uSaQeY
358 + Cleantech Finland                                                 12
Cleantech drivers



358 + Cleantech Finland                       13
Awareness
358 + Cleantech Finland               14
Catastrophes
358 + Cleantech Finland   15
Enpowering consumers
358 + Cleantech Finland                   16
Responsibility




358 + Cleantech Finland                17
Scarcity of
                          resources
358 + Cleantech Finland             18
The global cleantech
                business opportunity


358 + Cleantech Finland                 19
Global cleantech markets

                             2012: global market
                             € 2 000 billion
                             (annual growth
                             11,7 % since 2007)




358 + Cleantech Finland                            20
Global cleantech investments




358 + Cleantech Finland           21
Finland?




358 + Cleantech Finland              22
How might we drive more global
 business to Finnish cleantech
   companies and experts?




358 + Cleantech Finland     23
Introducing Solved.

        A new way for Finnish companies
       to drive global cleantech business



358 + Cleantech Finland                     24
What is Solved?




     Solved is a global, online, collaborative cleantech
    business, advisory service that addresses the worlds
       environmental and energy related challenges.
358 + Cleantech Finland                                    25
“The world’s environmental challenges are
    complex and need systematic solutions.”
                          - Cleantech Finland




358 + Cleantech Finland                         26
The need for Solved
   •	 Big investments
   •	 Complex challenges
   •	 Rapidly developing                    100m€? cleantech
      technologies                             investment
   •	 Long implementation
      cycles



                          Solved

               The most optimal solutions

                   Low threshold
358 + Cleantech Finland                                        27
The value for the client

                                  Moves me
                                   forward             Solved


                          Guarantees    Helps me be
                            for me      economically
                            quality       efficient


358 + Cleantech Finland                                         28
How does Solved work?



358 + Cleantech Finland            29
“Clients want hands on solutions instead
    of reports. They want to co-create. The new
     way of succeeding is learning by doing.”




358 + Cleantech Finland                           30
How does Solved work?


   1. Defining            2. Solving      3. Delivering
   the challenge          the challenge   the solution




358 + Cleantech Finland                                   31
How does Solved work?
                                                                              (
        +      +      +                  +    +                     + +
                                                                                     (

   1. Defining                           2. Solving                   3. Delivering
   the challenge                         the challenge                the solution


             Free                            Paid                             Paid




      Business lead       Project lead        Content lead   Solved experts              The client



358 + Cleantech Finland                                                                               32
How does Solved work?
      +      +     +


   1. Defining
   the challenge




358 + Cleantech Finland             33
How does Solved work?
      +      +     +


   1. Defining
   the challenge




358 + Cleantech Finland             34
How does Solved work?
            +     +


             2. Solving
             the challenge




358 + Cleantech Finland             35
How does Solved work?
                      (
             + +
                          (

             3. Delivering
             the solution




358 + Cleantech Finland             36
Introducing Solved by you

                  A way to engage the global
                    cleantech community.

358 + Cleantech Finland                        37
“I would like to see people work together
              in a more productive way”
                          - Wikipedia founder Jimmy Wales




358 + Cleantech Finland                                     38
“In order to solve the world problems we
            must have a debate from people
                  all around the world.”
                          - CNN




358 + Cleantech Finland                            39
Cleantech Finland sets a
                global cleantech challenge




358 + Cleantech Finland                      40
358 + Cleantech Finland   41
Solved.
Together people achieve great things.
                          To be launched summer 2013.




358 + Cleantech Finland                                 42

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Service Design Breakfast - Saving the world with service design

  • 1. Saving the world through service design Anton Schubert & Santtu Hulkkonen 10.04.13 358 + Cleantech Finland 1
  • 2. CLEANTECH FINLAND® Cleantech Finland represents a network of top clean technology companies working in a multitude of industries all over the world. Our mission is to connect Finnish clean technology expertise with global demand. 358 + Cleantech Finland 2
  • 3. 358 + Cleantech Finland 3
  • 4. 358 + Cleantech Finland 4
  • 6. Wikipedia says “Clean technology includes recycling, renewable energy (wind power, solar power, biomass, hydropower, biofuels), information technology, green transportation, electric motors, green chemistry, lighting, Greywater, and many other appliances that are now more energy efficient. It is a means to create electricity and fuels, with a smaller environmental footprint and minimise pollution”. 358 + Cleantech Finland 6
  • 7. Wiki forgot to mention that clean technology is a SHIT HOT topic 358 + Cleantech Finland 7
  • 8. It has the potential to SAVE US from environmental disaster 358 + Cleantech Finland 8
  • 9. It’s all about talented PEOPLE working behind the scenes 358 + Cleantech Finland 9
  • 10. Doing unbelievably AMAZING work all over the world 358 + Cleantech Finland 10
  • 11. The project has contributed to green house gas mitigation and deforestation reduction by reducing fire wood consumption by up to 70 % in 100 schools and several universities and prisons. http://www.youtube.com/watch?v=ldXBcVITqEQ 358 + Cleantech Finland 11
  • 12. In the European Union alone we generate annually 900 000 000 tons of construction and demolition waste. Novel methods are needed to stop the mountains from piling up, and to reclaim the valuable raw materials. http://www.youtube.com/watch?v=bPDH2uSaQeY 358 + Cleantech Finland 12
  • 13. Cleantech drivers 358 + Cleantech Finland 13
  • 16. Enpowering consumers 358 + Cleantech Finland 16
  • 18. Scarcity of resources 358 + Cleantech Finland 18
  • 19. The global cleantech business opportunity 358 + Cleantech Finland 19
  • 20. Global cleantech markets 2012: global market € 2 000 billion (annual growth 11,7 % since 2007) 358 + Cleantech Finland 20
  • 21. Global cleantech investments 358 + Cleantech Finland 21
  • 23. How might we drive more global business to Finnish cleantech companies and experts? 358 + Cleantech Finland 23
  • 24. Introducing Solved. A new way for Finnish companies to drive global cleantech business 358 + Cleantech Finland 24
  • 25. What is Solved? Solved is a global, online, collaborative cleantech business, advisory service that addresses the worlds environmental and energy related challenges. 358 + Cleantech Finland 25
  • 26. “The world’s environmental challenges are complex and need systematic solutions.” - Cleantech Finland 358 + Cleantech Finland 26
  • 27. The need for Solved • Big investments • Complex challenges • Rapidly developing 100m€? cleantech technologies investment • Long implementation cycles Solved The most optimal solutions Low threshold 358 + Cleantech Finland 27
  • 28. The value for the client Moves me forward Solved Guarantees Helps me be for me economically quality efficient 358 + Cleantech Finland 28
  • 29. How does Solved work? 358 + Cleantech Finland 29
  • 30. “Clients want hands on solutions instead of reports. They want to co-create. The new way of succeeding is learning by doing.” 358 + Cleantech Finland 30
  • 31. How does Solved work? 1. Defining 2. Solving 3. Delivering the challenge the challenge the solution 358 + Cleantech Finland 31
  • 32. How does Solved work? ( + + + + + + + ( 1. Defining 2. Solving 3. Delivering the challenge the challenge the solution Free Paid Paid Business lead Project lead Content lead Solved experts The client 358 + Cleantech Finland 32
  • 33. How does Solved work? + + + 1. Defining the challenge 358 + Cleantech Finland 33
  • 34. How does Solved work? + + + 1. Defining the challenge 358 + Cleantech Finland 34
  • 35. How does Solved work? + + 2. Solving the challenge 358 + Cleantech Finland 35
  • 36. How does Solved work? ( + + ( 3. Delivering the solution 358 + Cleantech Finland 36
  • 37. Introducing Solved by you A way to engage the global cleantech community. 358 + Cleantech Finland 37
  • 38. “I would like to see people work together in a more productive way” - Wikipedia founder Jimmy Wales 358 + Cleantech Finland 38
  • 39. “In order to solve the world problems we must have a debate from people all around the world.” - CNN 358 + Cleantech Finland 39
  • 40. Cleantech Finland sets a global cleantech challenge 358 + Cleantech Finland 40
  • 41. 358 + Cleantech Finland 41
  • 42. Solved. Together people achieve great things. To be launched summer 2013. 358 + Cleantech Finland 42