Media

1. Andrew Goodwin’s
Theory
By Seun Oyepitan

2. Relationship between
the lyrics and visuals
• Intertextuality is when there is a media
text referenced within another form of
media. An example of this is when a
music video references a movie or
another song within their music video.
• For example in Katy Perry's music video
'Last Friday Night' the video has a
reference to social media. There is also
a reference to the singer Rebecca Black
(who stars in the video) and who
originally made a song called 'Friday'.

3. Narrative and perfor
mance of the song
• Narrative music videos are when the
artist/band are telling a story that has
actors or that the artists' act in.
• For example, In the video
a school/college setting with the girl
group in unattractive clothing and
bullied for their looks. Then the video
goes into how the girls find a magic
book that allows them to look
using spells. The girls use their
a nerdy looking boy who gets the
attention of a group of girls. Also
make the mean girl lose her
with their magic. The video ends with
the girls and the whole school having
party.

4. Relationship between
the music and visuals
• Illustrative - Lyrics between visuals
are easily put across to the audience
• An example of this would be "All I
Want" by Kodaline. This song is
guy in a working environment who
wants to ask his fellow female
colleague out and be with her.

5. Genre Characteristics
• Goodwin came up with genre
characteristics in music videos. This
means that certain genres of music will
have a similar type
of performance or narrative.
• For the pop genre, this music video fits
the brief because it has bright lighting,
lots of colours and a more upbeat
melody. Also in pop music videos the
artist's are performing in a narrative.

6. Voyeurism/objectificatio
n of the female body -
focus on women, focus
on the artist
• Voyeurism is when there are body parts
of the artist shown that
are provocative. Objectification of the
female body is when there are women
in the video that wear tight clothing,
revealing clothing and focusing on the
female body as an object.
• For Example, the music video 'M.I.L.F $'
by Fergie is an example of
the objectification of the female body as
she and other women in the video are
wearing revealing clothing. As for
the voyeurism, the women are doing
provocative things and showing off their
bodies to the audience which attracts a
large male audience, especially with
the male gaze theory.

7. Intertextuality - pop
culture references and
other references from
media texts
• For example, would be Taylor Swift's
music video 'Love Story' which is
a narrative based video which
references the story of Romeo and
Juliet. In the lyrics, she references
Romeo and even the costume is of
around the same era to the play by
William Shakespeare.