"High Tech Tools for High Effeciency

1. High Tech Tools for Even Higher PR
Efficiency
PRSA International Conference 2010
October 17, 2010
Tweet me @sandrafathi
Presentation Available at www.slideshare.net/sfathi
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

2. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

3. Agenda
• Time & Client Management
• Media Monitoring & Social Media Engagement
•Journalist & Blogger Outreach
• Project Management
• Rapid Response Tools
• Measurement & Intelligence
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

4. Time & Client Management
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

5. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

6. PROPRIETARY & CONFIDENTIAL

7. PROPRIETARY & CONFIDENTIAL

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9. PROPRIETARY & CONFIDENTIAL

10. PROPRIETARY & CONFIDENTIAL

11. Media Monitoring & Social Media
Engagement
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

12. Monitoring & Engagement
Parameters Types
» Mention » Single-platform vs. Multi-platform
» Sentiment » Identification vs. Analysis
» Influence » Free vs. Arm & Leg
» Volume
» Workflow
PROPRIETARY & CONFIDENTIAL

13. Monitoring & Engagement
Company Fee Platform Action Analysis
» IceRocket Free Blogs Monitor No
» Addictomatic Free Multiple Monitor No
» Postling Free Multiple Engage No
» Hootsuite Free Multiple Engage No
» SocialMention Free Multiple Monitor Yes
» ScoutLabs Paid Multiple Monitor Yes
» Radian6 Paid Multiple “Engage” Yes
» Netbase Paid Multiple “Engage” Yes
» Visible Paid Multiple Monitor Yes
PROPRIETARY & CONFIDENTIAL

14. Google Alerts
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

15. PROPRIETARY & CONFIDENTIAL

16. PROPRIETARY & CONFIDENTIAL

17. RSS: Really Simple Syndication
“RSS is a family of Web feed formats used to publish frequently
updated works – such as blog entries, news headlines, audio, and
video – in a standardized format.
An RSS document (which is called a "feed", "web feed“, or
"channel") includes full or summarized text, plus metadata such as
publishing dates and authorship.”
-Wikipedia
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

18. RSS Readers
“They benefit readers who want to subscribe to timely
updates from favored websites or to aggregate feeds from
many sites into one place.” RSS feeds can be read using
software called an "RSS reader", "feed reader", or
"aggregator", which can be web-based or desktop-based.”
-Wikipedia
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

19. Google Reader
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

20. Bloglines
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

21. TweetDeck: Desktop
Application
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

22. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

23. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

24. Yahoo Pipes:
Monitoring Aggregator
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

25. Radian6: Reputation
Monitoring
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

26. DNA 13: Reputation
Monitoring
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

27. TNS Cymfony:
Reputation Monitoring
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

28. PROPRIETARY & CONFIDENTIAL

29. Journalist & Blogger Outreach
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

30. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

31. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

32. Technorati: Blog
Search Engine
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

33. Alltop: News Aggregator
(Human Intervention)
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

34. AllTop: Birth Control
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

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36. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

37. WordPress.com
» Free Service: Only requires email address
» 3 GB of hosting (about 2500 pictures)
» Customizable template designs
» Spam filter
» Integrated analytics (stats)
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

38. Wordpress: Blogs on
Diabetes
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

39. Project Management
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

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42. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

43. Rapid Response Tools
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

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45. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

46. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

47. PROPRIETARY & CONFIDENTIAL

48. Measurement & Intelligence
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

49. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

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52. PROPRIETARY & CONFIDENTIAL

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54. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

55. Contact Information & Resources:
On Slideshare – www.slideshare.net/sfathi
Sandra Fathi
sfathi@affectstrategies.com
twitter: @sandrafathi
LinkedIn, Facebook: Sandra Fathi
web: www.affectstrategies.com
blog: www.techaffect.com
#prngame
Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010