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How Public Relations is Changing in 140 Characters or Less: PRSA Health Academy Teleseminar

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Sandra Fathi
Sandra Fathi

Teleseminar presented on March 5, 2011 to the PRSA Health Academy on how the advent of twitter has changed public relations.

TecnologíaEmpresariales
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03/04/11 Ben Garret Executive Producer, Vidicom Vice-chair Programming PRSA Health Academy How Public Relations is Changing in 140 Characters or Less PRSA Health Academy Teleconference March 4, 2011 Leigh Fazzina Principal, Fazzina & Co. Communications Chair-elect, PRSA Health Academy Sandra Fathi President, Affect Strategies President, PRSA New York Chapter
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Did You Know? ,[object Object],[object Object],[object Object],[object Object]
Twitter & PR ,[object Object],[object Object],[object Object]
03/04/11 Finding Journalists on Twitter
Twitter
Twitter: Vocus
Twitter: wefollow.com
Twitter: Listorious
Twitter: Muck Rack
Twitter: Lists
03/04/11 Tools for Monitoring & Finding Queries
Google Alerts
HootSuite
TweetDeck
Radian6
Twitter: Search
Twitter: journalisttweets
Twitter: HARO
Twitter: ProfNet
Twitter: Lists
Twitter: #journchat
Facebook: HARO
03/04/11 Engaging & Building Relationships
What To Know ,[object Object],[object Object],[object Object],[object Object],[object Object]
Retweets & Mentions
Blog Commenting
Relevant Engagement
Become a Resource
Taking the Convo Offline
03/04/11 Social Media Pitching Best Practices
What To Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What To Avoid ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content Creation ,[object Object],[object Object],[object Object],[object Object]
Twitter
Twitter
03/04/11 Finding the Story & Creating a Buzz
Presented to Pitney Bowes | May 24, 2010 Affect Strategies Trend Intervention & Story Hijacking
Promoting Special Offers
Promoting Special Offers (cont’d)
Pitching the Case Study
Pitching the Case Study (cont’d)
03/04/11 Questions?
03/04/11 Contact Information & Resources : On Slideshare – www.slideshare.net/sfathi Sandra Fathi [email_address] 212 398 9680 Twitter: @sandrafathi Web: www.affectstrategies.com Blog: www.techaffect.com

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Notas del editor

  1. EXAMPLE Absolute – Heathrow next-day story on laptop travel tips Regus – Volcano