PRSANY Twitter 101 Workshop for Public Relations & Marketing presented on 6/1/2009 at Bloomberg in NYC. Covers the basic how-to of Twitter for the novice and third-party Twitter tools for efficiency and productivity.
3. What: Microblogging
» Blogging in short form
» Similar to texting
» Ability to send and receive messages
» Ability to follow and be followed
» Archive information
» Multiple delivery mechanisms
» Conversations and interactivity
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
9. A Little Birdie is Born
» Side project of Jack Dorsey’s in March
2006 while at Obvious
» Prototype within 2 weeks
» Public launch in Aug 2006
co-
Twitter co-founders
Evan Williams, Jack
» Twitter Inc. May 2007 Dorsey, and Biz
Stone.
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
11. Twitter vs. Facebook vs.
YouTube vs. LinkedIn
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
12. Tweet Stats
75% of Twitter users joined in 2009*
10,000 new accounts opened per day
35% of Twitter users have 10 followers or less
9% of Twitter users follow no one at all
Strong correlation between number of people you follow
and number that follow you
Source: Hubspot ‘State of Twittersphere Dec. 2009’
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
15. The Tweet is Born
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
16. The Basics
Tweet: Message – 140 Characters
Twitter Handle: @sandrafathi
Retweet (RT): Resending a message from
someone else to your followers
Message: Direct message (private) from one
Twitterer to another
Nudge: Prompt someone to Tweet
Hashtag: #eventname Easy search for
events/topic
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
17. Finding Friends
Search for people
Search for keywords
Search for geography
Import contacts
Follow who your friends follow
#Fridayfollow
Third-party applications
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
25. Rules of Engagement
» Why are you tweeting?
» Do you have an agenda?
» Who are you listening to?
» Why are your talking to?
» Do they care?
» How will you keep them engaged?
» How are you leveraging your Twitter activity?
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
26. Media on Twitter
www.wefollow.com
www.journalisttweets.com
http://prsarahevans.com/mediaontwitter/
www.vocus.com (paid)
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009
28. Twitter Guides II
Brian Solis: PR 2.0
http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm
Pistacio Consulting: Twitter for Business
http://www.pistacioconsulting.com
Affect Strategies: 10 Reasons Why You Need to Tweet
http://www.affectstrategies.com/main.php?page=pr_twitter
Caroline Middlebrook: The Big Juicy Twitter Guide
http://www.caroline-middlebrook.com/blog/twitter-guide/
Affect Strategies PROPRIETARY & CONFIDENTIAL 6/2/2009