Rmoov Webinar 10 Link Removal Mistakes You Never Want to Make

Presenter: Sha Menz
Brought to you by:
Rmoov
From Web Based Innovations
http://www.slideshare.net/ShaMenz/rmoov-webinar-10-link-removal-
mistakes

Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com

Ignore them
at your peril!

http://www.rmoov.com

3 Basic Rules for Success
 Be brutally honest when analyzing links

 Remember that every interaction is Human to Human

 Do everything you can to Protect your Brand

Following these three basic rules through every step of the link removal process

will vastly improve the likelihood of achieving the results you want.


How Hard Could it Be?
Your approach to the task is key
Attitude is an important element for success. If you are feeling angry
or persecuted, think it is all a waste of time, or just want to do as
little as possible, consider getting someone else to do the job.
What should I do?
 Understand your situation
 Decide whether you are dealing with penguin or a penalty
 Document everything meticulously (for both)
 Gather link data and determine what to keep or remove
 Be prepared to do the work!


Link Removal Mistake # 1

Making excuses for
manipulative links
This is where Basic Rule #1 comes into play. Remember, good link analysis
means being brutally honest, most especially with yourself. Link analysis is
about the link. If it was created rather than earned, you have a
problem, regardless of page or site quality (or perhaps because of it)



Reinventing link
manipulation techniques
If you’re still stuck at the point of changing anchor text so “Google thinks it’s
OK”, I’m afraid I have bad news. You still haven’t worked that taste for
manipulation out of your system. Mindset is everything and Google wants
most of all for you to prove that yours has changed.
http://www.rmoov.com/google-reconsideration-request-checklist.php



Protecting a link profile
that is doing you harm
If you are faced with a manual spam action, there is one thing you know for
certain. The penalty is going nowhere until you have met Google’s
expectations for improvement. Trying to remove as few links as possible and
hoping for a result can only lead to disappointment (and multiple
reconsideration requests). Don’t kid yourself those links you think are “not too
bad” will save you.

Cutting corners and not
“doing the work”
Did I mention mindset?

Making a good faith effort means trying every avenue available to get
those links removed. Spend the time to find all the contact information you
can. If email doesn’t work, submit a form, pick up the phone, post a
letter, or send a tweet...heck, get in the car and drive over if it will get the
result you need! Yes, it takes some effort, but keep your eye on the prize!



Treating webmasters as
the enemy
Establishing a mailbox for link removal and calling it something offensive
will not win you friends or get links removed. Yes, I have real world
examples, but I really wish I didn’t!
spam@yourdomain.com hmmm...you think that is a good idea?
craplinks@yourdomain.com OH NO! You didn’t !?!



Still treating webmasters
as the enemy
The content of your email template is critical to the success of your request.
Own your mistakes, show some understanding for the webmaster’s situation
and ask politely. It all comes down to Basic Rule #2.

Always remember that you are talking to humans (both webmasters and
Webspam team members). Be polite and respectful – you get what you give.


Just can’t stop treating
webmasters as the enemy
Don’t morph from link spammer into email spammer! Bombarding people with
email dusk to dawn, 24/7 will get you nothing but enemies with the power to
hurt you! Getting your server tagged for Spamming is remarkably easy if
you lose sight of Basic Rule #3! Likewise trying to “score points” on someone
who didn’t answer your email or remove a link. DON’T put your Brand at
risk for a cheap win by lodging frivolous DMCA requests or spam reports!



Pouring fuel on a flame
You shouldn’t be surprised to find that the “human” element of this whole
process will occasionally bring an email response that is less than friendly.
Don’t be tempted to respond in kind. Nothing good will come of going to war
over someone else’s bad disposition. Be conciliatory and apologize for the
imposition. You may be surprised how often a little human kindness will turn
the situation around and get those links removed!


Spending time sending
futile requests
OK, if you’re wasting time sending email to registered owners of personal
blogging platforms like Blogspot, Wordpress, Tumblr and Twitter, it’s clearly
time for some straight talking. Don’t waste your time or theirs, & don’t think of
submitting a reconsideration request that says you tried, but got no result 

Don’t waste time emailing Article directories you could fix yourself either.



Thinking the Disavow
Tool fixes everything
Google’s Disavow Links Tool is not the big fix that most people like to think
it is. Manual penalties cover way more than just links.

Penguins might be satisfied after munching through a few thousand fishy
links, but the real people in the Webspam team have a whole lot more on
their minds!

Rmoov Webinar 10 Link Removal Mistakes You Never Want to Make

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Rmoov Webinar 10 Link Removal Mistakes You Never Want to Make