Launch Your Link Removal Campaign with rmoov.com. Sha Menz talks about backlink analysis, setting up and running link removal campaigns with the rmoov.com Software

1. Presenter: Sha Menz
Brought to you by:
Rmoov
& Web Based Innovations DBA BF Design Studio
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com

2. Perhaps there’s a
Penguin
lurking nearby...
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com

3. Getting Started...
Understanding your Link Removal Problem
Where to find out who is Linking to your Site
Which Links do you need to Remove?
Analyzing your Backlink Profile
Tools and Tips for Link Analysis
Twitter: #rmoovinar @ShahMenz @rmoov

4. Understanding your Problem
Are you facing Penguin or a Penalty?
Penguin is an Algorithmic “filter”.
It’s aimed at punishing tactics which are intended to manipulate Search
Engine results.
Penguin changes will occur when the filter is updated .
What should I do?
 Clean up the problems
 Monitor future updates
 Don’t forget On-Site Manipulation issues!
Twitter: #rmoovinar @ShahMenz @rmoov

5. Understanding your Problem
Could it be a Penalty?
A Manual Penalty, or “manual Spam action” is applied by the Webspam
Team, independent of Penguin. It is entirely normal to feel crushed!
What should I do?
 Be Honest, first with yourself, and ultimately with Google!
 Don’t be overcome by feelings of powerlessness! You must keep your eye on the ball!
 Learn how to identify a Link Penalty
 Make a good faith effort to Remove offending links
 Document every step of the process
 Clean up On-Site Manipulation issues
 Lodge a Reconsideration request
http://www.seomoz.org/blog/identifying-link-penalties-in-2012
Twitter: #rmoovinar @ShahMenz @rmoov

6. How do I Find Links to My Site?
Twitter: #rmoovinar @ShahMenz @rmoov

7. Which Links to Remove?
Read the Google Webmaster Quality Guidelines CAREFULLY
The guidelines have been updated in the last week, and now provide a little
more information about the issues that Google is on the lookout for.
Read about them here: http://support.google.com/webmasters/bin/answer.py?
hl=en&answer=35769
Be on the lookout for these:
 Sitewide footer & Blogroll Links
 Over-use of exact match anchor text
 Cloaking
 Being seen in Bad Neighborhoods
Twitter: #rmoovinar @ShahMenz @rmoov

8. Analyzing Your Backlink Profile
Link analysis should be
done by humans, with
eyes on sites.
There are lots of
helpful resources available.
This one from bruceclay.com
is good for beginners.
http://www.bruceclay.com/blog/2012/06/link-removal-flowchart /
Twitter: #rmoovinar @ShahMenz @rmoov

9. Presenter: Sha Menz
Brought to you by:
Rmoov
& Web Based Innovations DBA BF Design Studio
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com

10. Your First Campaign...
What you need to Get Started
Creating your first Campaign
Security, verification and activation
Getting your Mail settings right
Adding a Google doc
Auto ICANN Pulls, Auto Link Checking, Custom Letters,
Webmaster Links & FlipFlop Mail
Problem contacts – Protected domains, Missing Information
Twitter: #rmoovinar @ShahMenz @rmoov

11. Using Rmoov...
Pulling & Editing Domain Contact information
Managing Contact methods - tools.seogadget.co.uk
Starting your Campaign
Working with emailed Responses
Choosing the level of automation you want
Adding Notes to Domains
Dealing with “moving links” on heavily paginated sites
Twitter: #rmoovinar @ShahMenz @rmoov

12. Presenter: Sha Menz
Brought to you by:
Rmoov
& Web Based Innovations DBA BF Design Studio
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com