Improving data quality and timely exchange of information is critical for e-freight adoption. Accurate and complete data in air waybill messages helps reduce paper usage and ensures compliance. The session discussed how messaging works and stakeholders are measured, highlighting the importance of data for organizational benefits and authorities. Achieving 100% electronic communication requires understanding capabilities, educating customers on benefits, correcting errors, and explaining message sequencing to customers.

1. “The value of information”
Presented by:
Shahani Suriyarachchi and Angelo
Bernaschina
Quality and timeliness

2. Information Accuracy &
Quality
A critical foundation for e-freight is
the need to improve industry wide
accurate Data quality which will help
to reduce paper.
This will enable us to comply to Governmental
and security regiments as Governments hold
airlines accountable for what they transport.

3. What will this session include?
• The process of messaging.
• What should we do to improve the message quality and penetration.
• How important is data.
• Examples of data.
• Performance.
• Measurement levels.
• Cost

4. What is our objective ?
To receive 100% AWB data electronically
and ensure the data is 100% complete
and accurate.

5. How can we achieve our
objective?
Let’s first identify how messaging works in
order to understand :
• For organisational benefits
and
• For compliance to security & governmental
authorities.

6. How is information exchanged
among all stakeholders
SKYCHAIN
AGEN
T
SHIP
PER
GHA,
OTHE
RSFFR.
FWB.
FHL
FTP,
SITA,
EMAI
L
FTP,
SITA,
EMAI
L
TELEPHON
E
CUSTOMS
DIRECT
CONNECTIONS
PIECCS/GFX
SKYCARGO.CO
M
PIE
FSU, ASN,
Cargo Imp
Messages
(FWB/FHL)

7. What should we do to
achieve our objective
• By approaching the customers and
understanding their capabilities.
• Educate and convince customers of the
advantages and benefits of electronic
communication.
• Identifying the errors and correcting the errors.
Also informing the source to permanently fix the
error.
• Sequence of messaging should be understood
and explained to the customer.
i.e FFR FWB FHL

8. Current level of data
quality
• Stations have improved the performance of
data quality, however room for improvement.
• High quality data is absolutely necessary
especially for mission-critical applications
and to meet governmental reporting and
disclosure requirements.

9. How should a correct FWB look
like?

10. Incomplete data
QD DXBFMEK
.MELFM8X EK/260331
FWB/9
176-71097961SYDMXP/T1K5.5
FLT/EK413/26/EK091/28
RTG/DXBEK/MXPEK
SHP
/FRANK SEARLES
/41 CHARLTON ST
/BARNSLEY
/AU/2278
CNE
/FAMARS SRL
/VIA VALTROMPIA 16-18
/GARDONE VAL TROMP
/IT/25063/TE/0308912122
AGT//0235887/2121/CAG
/EXCALIBUR LOGISTICS PTY LTD
/SYDNEY AUSTRALIA
ACC/GEN/CAN AAXLCX3JR
CVD/AUD/PP/PP/NVD/NCV/XXX
RTD/1/P1/K5.5/CM/W5.5/R120.00/T120.00
/NG/FAMARS SHOTGUN
/2/NG/OVER AND UNDER
/3/NG/12 GAUGE
/4/NG/S N F0255
/5/NG/BEING RETURNED FOR R
/6/NG/TOTAL 1 BOX
/7/NG/VOL 0.02M3
PPD/WT120.00
/CT120.00
CER/EXCALIBUR LOGISTICS
ISU/26OCT10/SYD/TERENCE FAUOLO AU000
OSI/PLS NOTIFY CNEE UPON ARRIVAL OF CARGO
REF/MELFM8X
Vol shown in
NG column
Vol shown in
NG column
State code
missing
State code
missing
SHC
missing
SHC
missing

11. Incorrect data
• Received through FWB

12. What has been sent
out as a result of this?
What has been sent
out as a result of this?
Incorrect data
User amending the correct data received
through a FWB

13. Data inData in
Incorrect data
Data outData out

14. Incorrect data
Manual entry
Customer
profile
Customer
profile

15. Customer profile

16. Station Performance

17. Remember your Export data is someone's
import data, so the responsibility lies with
you to input the correct data.
Importance of Shipper, Consignee
details
 Should be the proper postal address according to the
UPU standards.
 Three letter codes should not be used for the address.
i.e for Dubai do not use DXB
 Short forms should not be used.
 Should be in an understandable language.

18. Importance of Nature of
goods
• Specific description for “Nature of goods”
should be provided.
• No shorten forms should be used.

19. Measurement levels
How are we measured by the external
stakeholders ……

20. Measurement levels
Who measures us?
• Freight Forwarders
Example: DHL, K&N, Expeditors.
• IATA
• Shippers
• Consignees
How do they measure us?
• Monthly reports.
• IATA Message Improvement programme (MIP)
• Message Counts.
• Time Norms.
– Example :
– Expeditors measure actual Departure + 1 Hr the DEP message
should be sent.

21. How does the customer
measure us?
Performance Summary: DHL
Status Legend
Good 36-40
Acceptable 28-35
Problematic 16-27
Unacceptable 0-15
STATUS AUG SEP OCT
EK SCORE 9 11 11
EK STATUS Unacceptable Unacceptable Unacceptable

22. How does the customer
measure us?
Performance Timeliness
* Week 42-44: 1.7% 1.6%
* Average of Past 3 Weeks: 89.3% 35.2%
Sep 10. Rank among
E-19 carriers: 3 17
Performance Summary: EXPEDITORS

23. Cost
All messages sent in/out of SkyChain incur a
cost except when using www.skycargo.com
• We need to get the maximum benefit from
the cost by utilizing the message to the
fullest.

24. By increasing the accuracy of data
we will be able to eliminate the
need to produce and transport
paper for all stakeholders and
adhere to the Governmental and
security requirements.
Expectation

25. THANK YOU !
Q & A