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By Dr. B. Krishna Reddy
Professor and Head_SKIM
1.1. Introduction
1.2. Defining finance
1.3. The Firm: a sistemic approach
1.4. Corporate Finance: the financial
function
1.5. The financial objective: value creation
1.6. Financial main principles
1.7. Finance: historic evolution
1.8. Main programmes in Finance
I am saving for retirement. Should I use a pension fund,
mutual fund, direct stock market investment ?
I want that new car. Should I use my cash saving, lease,
borrow?
Which is the best way to pay for my holidays, for my
house?
I’m thinking about starting a new business. Will it
reward me adequately?
Marocco has asked for major project financing.
Should my organization provide the funds?
Why study finance?
To manage your personal resources
To deal with the world of business
To pursue interesting and rewarding career
opportunities
To make informed public choices as a citizen
For the intellectual challenge
 Household
 Business Firms
 Government
 Foreign Sector
SURPLUS SPENDING
UNITS
DEFICIT SPENDING
UNITS
 Has more cash income flow than
expenditure on consumption and real
investments in a period of time. The
surplus is then allocated to the financial
sector.
 Other terms for surplus unit are saver,
lender, buyer of financial assets, financial
investor, supplier of loanable funds,
buyer of securities.
 The surplus unit may buy financial assets,
hold more money, or pay off financial
liabilities issued earlier when in a deficit
situation
 The household and foreign sectors are
usually a surplus sector
 Has more expenditures on consumption
and real goods (investment) in the real
sector than income during a period of
time
 The deficit unit must participate (borrow)
in the financial sector to balance cash
inflows with outflows
 Other terms for deficit expending unit
are borrower, demander of loanable
funds, and seller of securities.
 The deficit spending unit may issue
financial liabilities, reduce money
balances, and sell financial assets
acquired previously when in a surplus
situation
 Contracts related to the transfer of funds
from surplus to deficit budget units
 Financial claims are also called financial
assets and liabilities, securities, loans, and
financial investments.
 For every financial asset, there is an
offsetting financial liability.
 Total receivable equal total payable in the financial
system
 Loans outstanding match borrowers’ liabilities
 Financial markets offer opportunity for:
› Financing for DSUs (primary)
› Financial investing for SSUs (primary and
secondary)
› Providing liquidity via trading financial
claims in secondary markets
THE FLOW OF FUNDS DIAGRAM
Deficit Spending
Unit (DSU)
Surplus Spending
Unit (SSU)
FundsFunds
Financial Assets = Financial Claims
THE FLOW OF FUNDS DIAGRAM
Deficit Spending
Unit (DSU)
Surplus Spending
Unit (SSU)
FundsFunds
Financial Assets = Financial Claims
Borrower
demander of loanable funds
seller of securities
Saver, lender
buyer of financial assets
financial investor
supplier of loanable funds
buyer of securities.
 Assets: any possession that has value in
an exchange
› tangible: value depends on particular
physical properties (reproducible and non-
reproducible)
› intangible: legal claims to some future
benefit. Financial
assets
 Main properties of financial assets
› Rate of return (R): expected return
› Risk (r): credit risk, market risk
› Liquidity (L): how much sellers stand to
lose if they wish to sell immediately against
engaging in a costly and time-consuming
search (J.Tobin)
THE FLOW OF FUNDS DIAGRAM
DIRECT FINANCING (Markets)
Deficit Spending
Unit (DSU)
Surplus Spending
Unit (SSU)
INDIRECT FINANCIAL INVESTMENT
OR INTERMEDIATION FINANCING
Brokers
Dealers
Intermediaries
FundsFunds
Funds Funds
THE FLOW OF FUNDS DIAGRAM
DIRECT
Deficit Spending
Unit (DSU)
Surplus Spending
Unit (SSU)
INDIRECT
Brokers
Dealers
Intermediaries
FundsFunds
Funds Funds
Direct Financial Assets
Purchase
Indirect Financial Assets
Purchase
Direct Financial Assets
Issue
Direct Financial Assets
Issue
 What is Finance?
 Types of Finance definitions
› Lack of any specific definition
› Raising and spending funds
› Economic decisions with a time
component
› Micro/Macro: need for integration
 Finance is analytical.
 Finance is based on economic
principles.
 Finance uses accounting information as
an input for decision-making.
 Finance is international in perspective.
 Finance is constantly changing.
 Finance is the study of how to invest
and raise money productively
http://garnet.acns.fsu.edu/~ppeters/fin3403/
 Finance is the study of how people
allocate scarce resources over time
› costs and benefits are distributed over time
› but the actual timing and size of future
cash flows are often known only
probabilistically
 Understanding finance helps you
evaluate these uncertain cash flows
Bodie and Merton
 When implementing decisions, people
make use of the Financial System which
can be defined as the set of markets
and other institutions used for financial
contracting and exchange of assets
and risks
Bodie and Merton
 Financial theory consists of:
› the set of concepts that help to organize
one’s thinking about how to allocate
resources over time
› the set of quantitative models used to help
evaluate alternatives, make decisions, and
implement them
 These concepts and models apply at all
levels and scales of decision making
Bodie and Merton
 A basic tenet of finance is that the
existence of economic organizations
(e.g. firms and governments) facilitate
the satisfaction of people’s
consumption preferences
Bodie and Merton
 Finance Theory is the study of the behaviour
of individuals in the intertemporal allocation
(over time) of their resources in an uncertain
environment, and the study of the function
of economic institutions and markets in
making these allocations possible.
Economía Financiera
Marín, José M. / Rubio, Gonzalo
Antoni Bosch, Editor, Barcelona, 2001
 The practice of “finance” exists
for the creation of value
 Financial contracting brings
about the substitution of real
wealth (i.e. real business assets)
for financial wealth (i.e.
securities) Investing in financial securities has
better attributes that in real assets. Value is
created in tthe real assets held by businesses, and
then transmitted into the value of financial wealth
issued by businesses and held by investors.
Norton y Scott, “A new Paradigm: the value creation
function of finance”, january 2001
Finance is the process of transforming
existing assets into new, contractual
forms, as well as the analytical
techniques needed to support this
process, for the purpose of wealth
creation in modern, capitalistic
economies.
Norton y Scott, “A new Paradigm: the value creation
function of finance”, january 2001
 Financial management (Corporate finance)
deals with how firms raise and use funds to
make short-term and long-term investments.
 Investment deals with how the securities
markets work and how to evaluate and
manage investments in stocks and bonds.
 Financial Markets and Institutions includes the
study of the banking system and markets.
Peterson and Fabozzi
1.1. Introduction
1.2. Defining finance
1.3. The Firm: a sistemic approach
1.4. Corporate Finance: the financial
function
1.5. The financial objective: value creation
1.6. Financial main principles
1.7. Finance: historic evolution
1.8. Main programmes in Finance
Subsistema de
recursos humanos
Subsistema de
dirección y gestión
Subsistema de
dirección y gestión
Subsistema
comercial
Subsistema de
operaciones
Dinero
Dinero
Personal
Personal
Bienes y servicios
Personal
Personal
Goods and
Services
Resourses Expenses Sales
Incomes
Subsistema de
recursos humanos
Human Resources
Subsystem
Subsistema de
dirección y gestión
Management
Subsystem
Subsistema de
dirección y gestión
Finance Subsystem
Commercial
Subsystem
Operations
Subsystem
Funds
Funds
Hum
an
resources
Hum
anresources
Goods and Services
Personnel
Human Resources
Resourses
FINANCIAL SUBSYTEM
Planificación FinancieraPlanificación Financiera
FINANCIACIÓN
Financiación
Externa
Autofinanciación
Beneficio
INVERSIÓN
Financiación en
activo fijo
Inversión en activo
circulante
Costes
Subsistema
de recursos
humanos
Subsistema
de
operaciones
Subsistema
comercial
Subsistema
de dirección
y gestión
Demanda de
créditos
Valores
Mercados
Financieros
Dividendos
Impuestos
E
N
T
O
R
N
O
Dinero
Recursos
Expenses
Resources
Amortización
Reservas
Planificación FinancieraPlanificación Financiera
FINANCIACIÓN
Financiación
Externa
Autofinanciación
Beneficio
INVERSIÓN
Financiación en
activo fijo
Inversión en activo
circulante
Costes
Subsistema
de recursos
humanos
Subsistema
de
operaciones
Subsistema
comercial
Subsistema
de dirección
y gestión
Demanda de
créditos
Valores
Mercados
Financieros
Dividendos
Impuestos
E
N
T
O
R
N
O
Dinero
Recursos
In
Amortización
Reservas
Planificación FinancieraFinancial Planning
FINANCIACIÓN
Financiación
Externa
Autofinanciación
FINANCING
External
Financing
Retained earnings
BeneficioBenefit
INVERSIÓN
Financiación en
activo fijo
Inversión en activo
circulante
Costes
INVERSIÓN
Financiación en
activo fijo
Inversión en activo
circulante
INVESTMENT
Fixed
Asset
Current
Assets
Costs
Subsistema
de recursos
humanos
Human
Recourses
Subsystem
Subsistema
de
operaciones
Operations
Subsystem
Subsistema
comercial
Commercial
Subsystem
Subsistema
de dirección
y gestión
Management
Subsytem
Demanda de
créditos
Valores
Mercados
Financieros
Dividendos
Impuestos
E
N
T
O
R
N
O
Debt
Securities
Financial
Market
Dividends
Taxes
E
N
V
I
R
O
N
M
E
N
T
Funds
Resources
Income
Empoloyees
Depreciation
Reserves
• Corporations face two broad financial questions:
- What investments should the firm make?
- How should it pay for those investments?
Financial managers are concerned with :
• Investment Decisions (use of funds):
– The buying, holding or selling of types of assets
• Financing Decisions (acquisitions of funds)
FINANCIAL
MANAGEMENT
(CORPORATE
FINANCE)
r ( r > k ) k
FINANCIAL SYSTEMREAL SYSTEM
INVESTMENT FINANCING
INVESTMENT / FINANCIAL SUBSYTEM
RETURN
REPAYMENT
AND RETURN
FINANCIAL
MARKETS
FIRM
OPERATIONS
(Real goods & services
• Goal of management: maximize the economic well-being, or
wealth, of the owners (current shareholders)
=> maximize the price of the stock
• Share price today = Present value of all future expected
dividends at required return
∑
∞
= 




+
=
1 1
.max.Pr..
i
i
i
k
d
iceShareMax
• Financial managers must create or generate value for their
shareholders.
• Economic Value Added (EVA) is a measure of a company's
financial performance based on the residual wealth calculated by
deducting cost of capital from its operating profit (adjusted for
taxes on a cash basis).
• The formula for calculating EVA is as follows:
EVA = Net Operating Profit After Taxes - (Capital * Cost of
Capital)
• Rational Financial behavior
• Risk aversion
• Budgetary diversification
• Existence of two parts in all financial transaction
• Measurement by cash flows
• Signaling and informative asymmetry
• Efficiency of financial markets
• Direct relation of risk and return
• Existence of valuable ideas
• Financial conduct initiative
• The Time Value of the money and value additivity.
Principles of century XX:
Beginning of the research in finance
EVENTS
Finance at the present
- Expansion of the Years 20
- The 29 Crises
- Economy military of the 40
- Expansion of the 50
- Crises of the petroleum of the 73
M
o
d
e
r
n
A
p
p
r
o
a
c
h
1900-
1950-
1970-
1980-
1990-
Classical Approach
APT Model
(Ross, 1970)
Options Valuation Models (Black y Scholes, 1973)
Portfolio selection Theory
(Markowitz, 1952,1959)
CAPM (widening and reformulation)
Dividends Policy (Modigliani, Miller, 1963)
Capital Assets Pricing Model
(CAPM) (Sharpe, 1963-4, Lintner,
1965)
Efficient
Market Theory
(Fama, 1970)
Financial Structure
(Modigliani, Miller, 1958)
Agency Theory
Information Theory
Financial Innovation
Methods based on Fuzzy Sets Theory
(Kaufmann y Gil, 1986-87)
Chaos Theory,
Non Linear Dynamics
Markets Efficiency
Paradigmyears70
Behavioral finance
2000-
Lecture 1: What is finance? (II)
1.10. Finance: historic evolution
• Managements of Investments- Capital Budgeting.
• Capital Structure and Dividend Policy.
• Market Efficiency.
• The Capital Asset Pricing Model.
• Options Theory
• Agency Theory
• Financial Planning
• Small Firms
 Kidwell, Peterson, Blackwell, Whidbee:
Financial Institutions, Markets, and Money,
Eighth Edition, John Wiley & Sons, 2003
 Fabozzi, Modigliani: Capital Markets.
Institutions and Instruments. Prentice Hall, 2003
 Bodie, Zvi and Merton, Robert C.: Finance.
Prentice Hall, 1999
 Pamela P. Peterson and Frank Fabozzi:
Financial Management and Analysis, 2nd
Edition, John Wiley & Sons, 2003

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1 introduction to financial mgt

  • 1. By Dr. B. Krishna Reddy Professor and Head_SKIM
  • 2.
  • 3. 1.1. Introduction 1.2. Defining finance 1.3. The Firm: a sistemic approach 1.4. Corporate Finance: the financial function 1.5. The financial objective: value creation 1.6. Financial main principles 1.7. Finance: historic evolution 1.8. Main programmes in Finance
  • 4. I am saving for retirement. Should I use a pension fund, mutual fund, direct stock market investment ? I want that new car. Should I use my cash saving, lease, borrow? Which is the best way to pay for my holidays, for my house? I’m thinking about starting a new business. Will it reward me adequately? Marocco has asked for major project financing. Should my organization provide the funds?
  • 5. Why study finance? To manage your personal resources To deal with the world of business To pursue interesting and rewarding career opportunities To make informed public choices as a citizen For the intellectual challenge
  • 6.  Household  Business Firms  Government  Foreign Sector SURPLUS SPENDING UNITS DEFICIT SPENDING UNITS
  • 7.  Has more cash income flow than expenditure on consumption and real investments in a period of time. The surplus is then allocated to the financial sector.  Other terms for surplus unit are saver, lender, buyer of financial assets, financial investor, supplier of loanable funds, buyer of securities.
  • 8.  The surplus unit may buy financial assets, hold more money, or pay off financial liabilities issued earlier when in a deficit situation  The household and foreign sectors are usually a surplus sector
  • 9.  Has more expenditures on consumption and real goods (investment) in the real sector than income during a period of time  The deficit unit must participate (borrow) in the financial sector to balance cash inflows with outflows
  • 10.  Other terms for deficit expending unit are borrower, demander of loanable funds, and seller of securities.  The deficit spending unit may issue financial liabilities, reduce money balances, and sell financial assets acquired previously when in a surplus situation
  • 11.  Contracts related to the transfer of funds from surplus to deficit budget units  Financial claims are also called financial assets and liabilities, securities, loans, and financial investments.  For every financial asset, there is an offsetting financial liability.  Total receivable equal total payable in the financial system  Loans outstanding match borrowers’ liabilities
  • 12.  Financial markets offer opportunity for: › Financing for DSUs (primary) › Financial investing for SSUs (primary and secondary) › Providing liquidity via trading financial claims in secondary markets
  • 13. THE FLOW OF FUNDS DIAGRAM Deficit Spending Unit (DSU) Surplus Spending Unit (SSU) FundsFunds Financial Assets = Financial Claims
  • 14. THE FLOW OF FUNDS DIAGRAM Deficit Spending Unit (DSU) Surplus Spending Unit (SSU) FundsFunds Financial Assets = Financial Claims Borrower demander of loanable funds seller of securities Saver, lender buyer of financial assets financial investor supplier of loanable funds buyer of securities.
  • 15.  Assets: any possession that has value in an exchange › tangible: value depends on particular physical properties (reproducible and non- reproducible) › intangible: legal claims to some future benefit. Financial assets
  • 16.  Main properties of financial assets › Rate of return (R): expected return › Risk (r): credit risk, market risk › Liquidity (L): how much sellers stand to lose if they wish to sell immediately against engaging in a costly and time-consuming search (J.Tobin)
  • 17. THE FLOW OF FUNDS DIAGRAM DIRECT FINANCING (Markets) Deficit Spending Unit (DSU) Surplus Spending Unit (SSU) INDIRECT FINANCIAL INVESTMENT OR INTERMEDIATION FINANCING Brokers Dealers Intermediaries FundsFunds Funds Funds
  • 18. THE FLOW OF FUNDS DIAGRAM DIRECT Deficit Spending Unit (DSU) Surplus Spending Unit (SSU) INDIRECT Brokers Dealers Intermediaries FundsFunds Funds Funds Direct Financial Assets Purchase Indirect Financial Assets Purchase Direct Financial Assets Issue Direct Financial Assets Issue
  • 19.  What is Finance?  Types of Finance definitions › Lack of any specific definition › Raising and spending funds › Economic decisions with a time component › Micro/Macro: need for integration
  • 20.  Finance is analytical.  Finance is based on economic principles.  Finance uses accounting information as an input for decision-making.  Finance is international in perspective.  Finance is constantly changing.  Finance is the study of how to invest and raise money productively http://garnet.acns.fsu.edu/~ppeters/fin3403/
  • 21.  Finance is the study of how people allocate scarce resources over time › costs and benefits are distributed over time › but the actual timing and size of future cash flows are often known only probabilistically  Understanding finance helps you evaluate these uncertain cash flows Bodie and Merton
  • 22.  When implementing decisions, people make use of the Financial System which can be defined as the set of markets and other institutions used for financial contracting and exchange of assets and risks Bodie and Merton
  • 23.  Financial theory consists of: › the set of concepts that help to organize one’s thinking about how to allocate resources over time › the set of quantitative models used to help evaluate alternatives, make decisions, and implement them  These concepts and models apply at all levels and scales of decision making Bodie and Merton
  • 24.  A basic tenet of finance is that the existence of economic organizations (e.g. firms and governments) facilitate the satisfaction of people’s consumption preferences Bodie and Merton
  • 25.  Finance Theory is the study of the behaviour of individuals in the intertemporal allocation (over time) of their resources in an uncertain environment, and the study of the function of economic institutions and markets in making these allocations possible. Economía Financiera Marín, José M. / Rubio, Gonzalo Antoni Bosch, Editor, Barcelona, 2001
  • 26.  The practice of “finance” exists for the creation of value  Financial contracting brings about the substitution of real wealth (i.e. real business assets) for financial wealth (i.e. securities) Investing in financial securities has better attributes that in real assets. Value is created in tthe real assets held by businesses, and then transmitted into the value of financial wealth issued by businesses and held by investors. Norton y Scott, “A new Paradigm: the value creation function of finance”, january 2001
  • 27. Finance is the process of transforming existing assets into new, contractual forms, as well as the analytical techniques needed to support this process, for the purpose of wealth creation in modern, capitalistic economies. Norton y Scott, “A new Paradigm: the value creation function of finance”, january 2001
  • 28.  Financial management (Corporate finance) deals with how firms raise and use funds to make short-term and long-term investments.  Investment deals with how the securities markets work and how to evaluate and manage investments in stocks and bonds.  Financial Markets and Institutions includes the study of the banking system and markets. Peterson and Fabozzi
  • 29.
  • 30. 1.1. Introduction 1.2. Defining finance 1.3. The Firm: a sistemic approach 1.4. Corporate Finance: the financial function 1.5. The financial objective: value creation 1.6. Financial main principles 1.7. Finance: historic evolution 1.8. Main programmes in Finance
  • 31. Subsistema de recursos humanos Subsistema de dirección y gestión Subsistema de dirección y gestión Subsistema comercial Subsistema de operaciones Dinero Dinero Personal Personal Bienes y servicios Personal Personal Goods and Services Resourses Expenses Sales Incomes Subsistema de recursos humanos Human Resources Subsystem Subsistema de dirección y gestión Management Subsystem Subsistema de dirección y gestión Finance Subsystem Commercial Subsystem Operations Subsystem Funds Funds Hum an resources Hum anresources Goods and Services Personnel Human Resources Resourses
  • 32. FINANCIAL SUBSYTEM Planificación FinancieraPlanificación Financiera FINANCIACIÓN Financiación Externa Autofinanciación Beneficio INVERSIÓN Financiación en activo fijo Inversión en activo circulante Costes Subsistema de recursos humanos Subsistema de operaciones Subsistema comercial Subsistema de dirección y gestión Demanda de créditos Valores Mercados Financieros Dividendos Impuestos E N T O R N O Dinero Recursos Expenses Resources Amortización Reservas Planificación FinancieraPlanificación Financiera FINANCIACIÓN Financiación Externa Autofinanciación Beneficio INVERSIÓN Financiación en activo fijo Inversión en activo circulante Costes Subsistema de recursos humanos Subsistema de operaciones Subsistema comercial Subsistema de dirección y gestión Demanda de créditos Valores Mercados Financieros Dividendos Impuestos E N T O R N O Dinero Recursos In Amortización Reservas Planificación FinancieraFinancial Planning FINANCIACIÓN Financiación Externa Autofinanciación FINANCING External Financing Retained earnings BeneficioBenefit INVERSIÓN Financiación en activo fijo Inversión en activo circulante Costes INVERSIÓN Financiación en activo fijo Inversión en activo circulante INVESTMENT Fixed Asset Current Assets Costs Subsistema de recursos humanos Human Recourses Subsystem Subsistema de operaciones Operations Subsystem Subsistema comercial Commercial Subsystem Subsistema de dirección y gestión Management Subsytem Demanda de créditos Valores Mercados Financieros Dividendos Impuestos E N T O R N O Debt Securities Financial Market Dividends Taxes E N V I R O N M E N T Funds Resources Income Empoloyees Depreciation Reserves
  • 33. • Corporations face two broad financial questions: - What investments should the firm make? - How should it pay for those investments? Financial managers are concerned with : • Investment Decisions (use of funds): – The buying, holding or selling of types of assets • Financing Decisions (acquisitions of funds)
  • 34. FINANCIAL MANAGEMENT (CORPORATE FINANCE) r ( r > k ) k FINANCIAL SYSTEMREAL SYSTEM INVESTMENT FINANCING INVESTMENT / FINANCIAL SUBSYTEM RETURN REPAYMENT AND RETURN FINANCIAL MARKETS FIRM OPERATIONS (Real goods & services
  • 35. • Goal of management: maximize the economic well-being, or wealth, of the owners (current shareholders) => maximize the price of the stock • Share price today = Present value of all future expected dividends at required return ∑ ∞ =      + = 1 1 .max.Pr.. i i i k d iceShareMax
  • 36. • Financial managers must create or generate value for their shareholders. • Economic Value Added (EVA) is a measure of a company's financial performance based on the residual wealth calculated by deducting cost of capital from its operating profit (adjusted for taxes on a cash basis). • The formula for calculating EVA is as follows: EVA = Net Operating Profit After Taxes - (Capital * Cost of Capital)
  • 37. • Rational Financial behavior • Risk aversion • Budgetary diversification • Existence of two parts in all financial transaction • Measurement by cash flows • Signaling and informative asymmetry • Efficiency of financial markets • Direct relation of risk and return • Existence of valuable ideas • Financial conduct initiative • The Time Value of the money and value additivity.
  • 38. Principles of century XX: Beginning of the research in finance EVENTS Finance at the present - Expansion of the Years 20 - The 29 Crises - Economy military of the 40 - Expansion of the 50 - Crises of the petroleum of the 73
  • 39. M o d e r n A p p r o a c h 1900- 1950- 1970- 1980- 1990- Classical Approach APT Model (Ross, 1970) Options Valuation Models (Black y Scholes, 1973) Portfolio selection Theory (Markowitz, 1952,1959) CAPM (widening and reformulation) Dividends Policy (Modigliani, Miller, 1963) Capital Assets Pricing Model (CAPM) (Sharpe, 1963-4, Lintner, 1965) Efficient Market Theory (Fama, 1970) Financial Structure (Modigliani, Miller, 1958) Agency Theory Information Theory Financial Innovation Methods based on Fuzzy Sets Theory (Kaufmann y Gil, 1986-87) Chaos Theory, Non Linear Dynamics Markets Efficiency Paradigmyears70 Behavioral finance 2000- Lecture 1: What is finance? (II) 1.10. Finance: historic evolution
  • 40. • Managements of Investments- Capital Budgeting. • Capital Structure and Dividend Policy. • Market Efficiency. • The Capital Asset Pricing Model. • Options Theory • Agency Theory • Financial Planning • Small Firms
  • 41.  Kidwell, Peterson, Blackwell, Whidbee: Financial Institutions, Markets, and Money, Eighth Edition, John Wiley & Sons, 2003  Fabozzi, Modigliani: Capital Markets. Institutions and Instruments. Prentice Hall, 2003  Bodie, Zvi and Merton, Robert C.: Finance. Prentice Hall, 1999  Pamela P. Peterson and Frank Fabozzi: Financial Management and Analysis, 2nd Edition, John Wiley & Sons, 2003

Editor's Notes

  1. La evolución de UNION FENOSA desde una empresa exclusivamente eléctrica de ámbito nacional a su configuración actual es la historia de un aprovechamiento del conocimiento adquirido en su propio proceso de transformación. En 1985, UNION FENOSA tenia una situación financiera delicada, próxima a la quiebra como resultado del proceso inversor de años anteriores. En ese momento la dirección de la empresa lanza un proyecto de transformación basado en la tecnología, lo que posteriormente se conoce como reingeniería. Como consecuencia de ese proceso se desarrollan sistemas de información y habilidades de consultoría y transformación de empresas. Otras compañías de utilities muestran interés por los sistemas de gestión de UNION FENOSA y comienza una actividad de consultoría internacional que en 1990 tenía 10 personas (en un primer proyecto en Uruguay) y hoy tiene 7.000 personas en todo el mundo. Paralelamente se crean empresas de sistemas, calidad, ingeniería, etc… a partir de departamentos internos de la empresa que a comienzos de los 90 se externalizan y empiezan a dar servicio a clientes externos además de al propio grupo.En el año 2000 todas esas empresas (10) junto con la actividad de consultoría internacional se unen bajo la marca SOLUZIONA y suponen una facturación de 600 millones de euros.