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A WORLD-CLASS GOLF
ENTERTAINMENT SOLUTION
THE TOUR CLUB Corporate Membership
         Introductory Opportunity




                                     1
The Opportunity



Over the past 40 years, the PGA TOUR has built lasting partnerships with some
of the world’s greatest companies. In the next decade THE TOUR CLUB will
bring the power of the PGA TOUR and over $1 billion in combined assets to more
businesses and individuals through TOUR CLUB membership.

“We are making the greatest game ever played even better and more accessible to
a broad spectrum of companies by offering new ways to further expand their existing
golf entertainment and reward programs with unparalleled, on-demand experiences
through the introduction of THE TOUR CLUB.”
                                               JOHN FECHTER, PRESIDENT, THE TOUR CLUB




                                                                2                       2
Over $1 Billion in Combined Assets




                                     3
Membership Summary




  WORLD-CLASS GOLF ENTERTAINMENT
         • Use of Luxury TOUR CLUB Residences
          (and Quintess, LRW Residences through reciprocal use agreement)
         • TPC National Golf Club Membership
         • VIP PGA TOUR Event Access
         • TOUR Level Instruction
         • “Life List” Ultimate Golf Experiences
         • Executive “Play Away” Network of Top Private Clubs
         • THE TOUR CLUB Advantage Program
         • Corporate Event Planning Services
         • Dedicated TOUR CLUB Concierge makes it all happen

                                                                            4
Membership Summary


Flexibility
•  Always fresh with breadth of options from 3 levels of CLUB offerings
             - Membership in TPC National Network Clubs/Golf Access & TOUR Academies
             - VIP PGA TOUR Events & Member-only Experiences
             - TOUR CLUB and Quintess, LRW Luxury Residential Accommodations
Scalability
• Membership levels and events designed for your specific requirements
• Includes changing & growing menu of Ultimate Experiences and custom
    designed programs and events ONLY available to Members
Efficient, Diverse and Cost Effective
• Year-round, country-wide programming for equivalent cost of just one sporting venue suite
• Promotes one-on-one interaction with clients as well as supporting large corporate gatherings
• Not a “one-size-fits-all” solution
• All planning and tracking provided through TOUR CLUB Concierge
Discreet
• Membership offers low-key approach to corporate entertainment
  and executive incentive programs without sacrificing impact or effectiveness
• Fiscally responsible approach with trackable activity and results
                                                                                                  5
Tournament Players Clubs

                          TPC National Membership at
                  35 Tournament Players Clubs and Affiliate Clubs
                              (including 22 private)
                          many host PGA TOUR Events




                                                             TPC JASNA POLANA


     TPC SCOTTSDALE




                         TPC SAWGRASS, HOME OF THE PLAYERS



                                                                                6
Tournament Players Clubs




                           7
CLUB Residences


One of the most compelling benefits of TOUR CLUB Membership is the quality of
accommodation provided in our portfolio of luxury residences. THE TOUR CLUB will
open multiple residences in a number of key destinations in the spring of 2010 including:
 • Newport Beach CA • San Diego CA • Los Cabos MX • Pronghorn, Bend OR • Las Vegas NV
 • Ponte Vedra Beach FL • Atlanta GA • New York City • Sonoma CA • San Jose CA and more
 Future CLUB destinations include:
 • Greenbriar WV • Scottsdale AZ • Pinehurst NC • St. Andrews Scotland • Orlando FL • Park City UT
 • Kiawah Island SC • Kohler WI • Hawaii and more
 Through a reciprocal use agreement, Members also have access to the existing portfolio of the 70+ luxury homes of Quintess LRW,
 located at some of the most exciting and sought after destinations in the world.




                                                                                                                                   8
TOUR CLUB Residences



Proposed TOUR CLUB Lodge at Sawgrass Golf Resort & Spa
(22+ residences proposed to open by 2012 PLAYERS Championship)




                                                                 9
TOUR CLUB Residences




                       Pronghorn, OR
      Los Cabos, MX




                                       10
Quintess, LRW Residences




                      Kiawah Island   Los Cabos




Aspen

                                                       New York City
                                              Hawaii


                                                                       11
Although your TOUR CLUB Membership
 is completely scalable and customizable,
    a “Year in the Life” of Membership
       could include the following…




                                            12
A Year in the Life of the Club…




Tournament Players Clubs Daily Play
• 26 TPC National & 9 affiliates nationally
• Full sending privileges across the network




                                               13
A Year in the Life of the Club…



                        PGA TOUR Events – VIP Access
                        • TOUR CLUB Hosted with “Behind-the-Scenes” access at select events
                        • Honorary Ambassadors “walk with the pros” and other exclusive
                          enhanced experiences at select events




                                                                                         14
A Year in the Life of the Club…


Regional Employee/Client Tournaments
• TPC/TOUR CLUB hosted & managed
• Regional Quarterly Events




                                       15
A Year in the Life of the Club…


Corporate Retreat - Top Executives/Clients
• Hosted at THE TOUR CLUB Lodge at Ponte Vedra or at residences
  at Palmilla Resort, Los Cabos, MX (or other)
• Access to multiple residences for different sized groups




                                                                  16
A Year in the Life of the Club…




                                  Annual Board Meeting – Ponte Vedra Beach
                                  • Board Meeting/Conference at Sawgrass Clubhouse
                                  • TOUR Academy instruction for Executive Team Members
                                  • Golf each day with caddies on TPC Sawgrass Stadium and
                                    Valley courses
                                  • Meet with TOUR Pros

                                                                                      17
A Year in the Life of the Club…



National Client Event
PLAYERS Week at TPC Sawgrass - TOUR CLUB hosted
• 5-star, fully serviced luxury TOUR CLUB Lodge Residence - 6-night stay
• Exclusive Hospitality Tent at 17th Hole
• Top Clients, entertained in VIP setting
• TOUR CLUB Trip Director exclusive to your group 
• Private chef and wait staff, premium label bar
• Storytelling by PGA TOUR “Hall of Famer” in lodge 




                                                                           18
THE TOUR CLUB Corporate Membership.

        National benefits and services,
    scalable to your annual requirements,
       customized programs are always
 fresh and on-demand, completely managed
            by TOUR CLUB staff.




                                            19

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The PGA TOUR CLUB Overview

  • 1.
  • 2. A WORLD-CLASS GOLF ENTERTAINMENT SOLUTION THE TOUR CLUB Corporate Membership Introductory Opportunity 1
  • 3. The Opportunity Over the past 40 years, the PGA TOUR has built lasting partnerships with some of the world’s greatest companies. In the next decade THE TOUR CLUB will bring the power of the PGA TOUR and over $1 billion in combined assets to more businesses and individuals through TOUR CLUB membership. “We are making the greatest game ever played even better and more accessible to a broad spectrum of companies by offering new ways to further expand their existing golf entertainment and reward programs with unparalleled, on-demand experiences through the introduction of THE TOUR CLUB.” JOHN FECHTER, PRESIDENT, THE TOUR CLUB 2 2
  • 4. Over $1 Billion in Combined Assets 3
  • 5. Membership Summary WORLD-CLASS GOLF ENTERTAINMENT • Use of Luxury TOUR CLUB Residences (and Quintess, LRW Residences through reciprocal use agreement) • TPC National Golf Club Membership • VIP PGA TOUR Event Access • TOUR Level Instruction • “Life List” Ultimate Golf Experiences • Executive “Play Away” Network of Top Private Clubs • THE TOUR CLUB Advantage Program • Corporate Event Planning Services • Dedicated TOUR CLUB Concierge makes it all happen 4
  • 6. Membership Summary Flexibility •  Always fresh with breadth of options from 3 levels of CLUB offerings - Membership in TPC National Network Clubs/Golf Access & TOUR Academies - VIP PGA TOUR Events & Member-only Experiences - TOUR CLUB and Quintess, LRW Luxury Residential Accommodations Scalability • Membership levels and events designed for your specific requirements • Includes changing & growing menu of Ultimate Experiences and custom designed programs and events ONLY available to Members Efficient, Diverse and Cost Effective • Year-round, country-wide programming for equivalent cost of just one sporting venue suite • Promotes one-on-one interaction with clients as well as supporting large corporate gatherings • Not a “one-size-fits-all” solution • All planning and tracking provided through TOUR CLUB Concierge Discreet • Membership offers low-key approach to corporate entertainment and executive incentive programs without sacrificing impact or effectiveness • Fiscally responsible approach with trackable activity and results 5
  • 7. Tournament Players Clubs TPC National Membership at 35 Tournament Players Clubs and Affiliate Clubs (including 22 private) many host PGA TOUR Events TPC JASNA POLANA TPC SCOTTSDALE TPC SAWGRASS, HOME OF THE PLAYERS 6
  • 9. CLUB Residences One of the most compelling benefits of TOUR CLUB Membership is the quality of accommodation provided in our portfolio of luxury residences. THE TOUR CLUB will open multiple residences in a number of key destinations in the spring of 2010 including: • Newport Beach CA • San Diego CA • Los Cabos MX • Pronghorn, Bend OR • Las Vegas NV • Ponte Vedra Beach FL • Atlanta GA • New York City • Sonoma CA • San Jose CA and more Future CLUB destinations include: • Greenbriar WV • Scottsdale AZ • Pinehurst NC • St. Andrews Scotland • Orlando FL • Park City UT • Kiawah Island SC • Kohler WI • Hawaii and more Through a reciprocal use agreement, Members also have access to the existing portfolio of the 70+ luxury homes of Quintess LRW, located at some of the most exciting and sought after destinations in the world. 8
  • 10. TOUR CLUB Residences Proposed TOUR CLUB Lodge at Sawgrass Golf Resort & Spa (22+ residences proposed to open by 2012 PLAYERS Championship) 9
  • 11. TOUR CLUB Residences Pronghorn, OR Los Cabos, MX 10
  • 12. Quintess, LRW Residences Kiawah Island Los Cabos Aspen New York City Hawaii 11
  • 13. Although your TOUR CLUB Membership is completely scalable and customizable, a “Year in the Life” of Membership could include the following… 12
  • 14. A Year in the Life of the Club… Tournament Players Clubs Daily Play • 26 TPC National & 9 affiliates nationally • Full sending privileges across the network 13
  • 15. A Year in the Life of the Club… PGA TOUR Events – VIP Access • TOUR CLUB Hosted with “Behind-the-Scenes” access at select events • Honorary Ambassadors “walk with the pros” and other exclusive enhanced experiences at select events 14
  • 16. A Year in the Life of the Club… Regional Employee/Client Tournaments • TPC/TOUR CLUB hosted & managed • Regional Quarterly Events 15
  • 17. A Year in the Life of the Club… Corporate Retreat - Top Executives/Clients • Hosted at THE TOUR CLUB Lodge at Ponte Vedra or at residences at Palmilla Resort, Los Cabos, MX (or other) • Access to multiple residences for different sized groups 16
  • 18. A Year in the Life of the Club… Annual Board Meeting – Ponte Vedra Beach • Board Meeting/Conference at Sawgrass Clubhouse • TOUR Academy instruction for Executive Team Members • Golf each day with caddies on TPC Sawgrass Stadium and Valley courses • Meet with TOUR Pros 17
  • 19. A Year in the Life of the Club… National Client Event PLAYERS Week at TPC Sawgrass - TOUR CLUB hosted • 5-star, fully serviced luxury TOUR CLUB Lodge Residence - 6-night stay • Exclusive Hospitality Tent at 17th Hole • Top Clients, entertained in VIP setting • TOUR CLUB Trip Director exclusive to your group  • Private chef and wait staff, premium label bar • Storytelling by PGA TOUR “Hall of Famer” in lodge  18
  • 20. THE TOUR CLUB Corporate Membership. National benefits and services, scalable to your annual requirements, customized programs are always fresh and on-demand, completely managed by TOUR CLUB staff. 19