2. TVC opens on a black and white scene as we hear a sad tune on the violin, playing in
the background. In this black and white scene we see a guy looking at his old,
worn-down cycle with disgust as it sits near a corner of his building.
4. As this is said, a giant hand holds up a coloured picture in front of the bike which,
covers up the bike and shows a shiny new car instead. The coloured picture is placed
in such a position that it sits perfectly within the black and white background.
5. Our man nods his head, to answer the VO’s question with a yes.
6. We now turn our attention to the violin player who has been playing the
sad tune in the black and white background.
7. The VO thunders: Kya re? Bajaoo kya?!!
The big hand raises itself as if it is about to strike the depressing violinist.
8. On seeing this, the violin player disappears leaving behind a cloud of smoke.
Also, the violin and the bow which he was holding, hangs in the air for
a moment before falling to the floor.
9. The giant hand pulls up a white card with the words ‘Can Vehicle Loan’ and places it
our man’s hands.
VO: Haan, toh yeh lo. Canara bank ka Can Vehicle Loan.
CAN
VEHICLE LOANS
10. The giant hand then pulls up another white card with the words ‘Affordable Vehicle
Loans’ and places it our man’s hands.
VO: Aur pao affordable vehicle loans, …
AFFORDABLE
VEHICLE LOANS
11. Followed by another white card with the words ‘Easy EMIs’ which is placed in our
man’s hands.
VO: easy EMIs pe.
EASY EMIs
12. VO: Toh ab batao? Apni picture badal sakte ho?
Our guy (confidently): I Can.
VO: Shabaash!
13. As he says this we see our man smiling as he sits behind the wheel of a car, as the
borders of the coloured picture within the black and white background disappear.
Following which, the colour spreads until the whole picture becomes colourful.
