Some of the key defining moments in Google Adwords history and how social media has propelled the advertising platform to new heights.

1. Adwords and Social Media:
King and Queen of Advertising
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2. If you’ve been an Adwords advertiser for any length
of time, you know Google has had a long history of
growth and change.
What started as a small, underutilized and confusing
advertising platform has earned the leader position in
the online marketing industry.
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3. As mobile devices and social media takes over our
online world, the Google Adwords program
continues to evolve with new features.
Let’s take a look at some of the key defining moments
in Google Adwords history and how social media has
propelled the advertising platform to new heights.
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4. Google Adwords: A King is Born
Google Adwords began its advertising journey in June 1999 when it
received $25 million in startup funding.
In 2002, Google introduced the pay-per-click (PPC) model, along
with the clickthrough rate (CTR). Thus began a unique way of relating
relevance to search engine rankings.
In 2006, Google advertising tools were distributed to the masses as
the Adwords Editor was introduced. Now that there was a way to
design advertising campaigns and measure their effectiveness, it was
time for a way to rapidly spread the message across the internet.
Now that there was a way to design advertising campaigns and
measure their effectiveness, it was time for a way to rapidly spread
the message across the internet.
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5. Social Media: A Queen is Born
The internet has been around for decades now, and some say that social
media started in the late 70’s with the advent of the first online bulletin
boards and continued strong into the late 80’s with internet relay chat.
But by 2002, social media was really starting to develop.
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6. Social Media: A Queen is Born (cont.)
The birth of Google Adwords was excellent timing, because in 2002,
Friendster, one of the pioneering social media platforms also got its
start.
Friendster was considered one of the original social media websites —
allowing users to share videos, photos and messages.
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7. Social Media: A Queen is Born (cont.)
Before long, many other social media platforms became main stream,
allowing everyday people to help spread advertising messages.
In 2004, MySpace gained on Friendster as the leading social media
site. Then, Harvard students start using Facebook, followed by
YouTube in 2005 and Twitter in 2006.
Now, social media is accessible from nearly everywhere, and online
advertisers are cashing in on mobile device searches and applications.
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8. Continued Evolution of Adwords and
Social Media
As social media continued to offer more ways for people to Post, Like
and Tweet information, Google, Inc. was growing too.
In April 2005, Google filed for an Initial Public Offering with the
Securities and Exchange Commission. A year later, the Adwords
Editor was introduced, allowing online advertisers to easily manage
their PPC and CPC campaigns.
PPC
CPC
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9. Continued Evolution of Adwords and
Social Media (cont.)
Google is always looking for new ways to monetize the Internet and
Adwords is their biggest weapon.
Why has Google Adwords been so successful? Scalability is a major
factor, in that businesses of any size can benefit from Adwords.
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10. Continued Evolution of Adwords and
Social Media (cont.)
Social media is the same way. Facebook, Instagram and Twitter have
helped level the advertising field as well.
A one-person business operating out of the home can use the same
tools large corporations use to get the word out to their potential
customers.
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11. The continued evolution of Google Adwords
and social media make a powerful force – one
that will reign the advertising world
for years to come.
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12. Please contact us today to set up your FREE 30-minute consultation with
Shane Barker immediately!
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