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Company Profile – Catalyst DNA,[object Object],Catalyst DNA was formed in 2002 by Theo Payne, Carla Killeen and Shane Ó Mearáin to provide through the line creative, graphic design and branding. ,[object Object],In 2004, Stephen Kenealy and Bharat Sharma joined forces with us to provide web design and development consulting services.,[object Object],All our staff are senior creative and technical experts with experience gained in Dublin, Amsterdam, Madrid, Jaipur and Sydney. We maintain lasting loyal one to one relationships will our clients and we are available to them at all times. ,[object Object],Catalyst DNA is a flexible, adaptable agency with the know-how to deliver.,[object Object]
Catalyst DNA – Core Clients,[object Object],Aviva,[object Object],AA,[object Object],Enterprise Ireland,[object Object],Eirgrid,[object Object],Greenstar,[object Object],Royal College of Surgeons,[object Object],Wilton Capital,[object Object],Mundipharma,[object Object],Park Hotel Kenmare,[object Object],Bespoke Trustees,[object Object],Bewley’s,[object Object],Cathedral Financial,[object Object],EasyTrip,[object Object]
Catalyst DNA – Structure,[object Object]
Catalyst DNA – Services,[object Object],Branding and Corporate Identity / Graphic Design,[object Object],Advertising creative,[object Object],Digital creative,[object Object],Campaign delivery,[object Object],Print Management,[object Object],Web design and development,[object Object],Social media app design and development,[object Object],Media planning and buying (with partners GT Media),[object Object]
Catalyst DNA – Supply and Delivery,[object Object],Creative and Print quotes – 1 to 2 days (depending on complexity),[object Object],Initial response to web design & development brief – 1 week,[object Object],Initial response to campaign brief – 1 week,[object Object],Initial response to graphic design brief – 3 days,[object Object],Response to rush ads (rates/regulatory notices) – same day,[object Object],Changes / Amends – same day,[object Object]
Catalyst DNA – Present contracts,[object Object],Current core retainers are:,[object Object],AVIVA since 2004 (as VIVAS Health),[object Object],AA (since 2007),[object Object],Greenstar (since 2006),[object Object],Enterprise Ireland (since 2009),[object Object],Mundipharma (since 2005),[object Object]
Catalyst DNA – Pricing structure per hour,[object Object],Senior Account Manager – €150,[object Object],Senior Web Developer – €150,[object Object],Senior Creative – €150,[object Object],Graphic Designer – €110,[object Object],Graphic production/artworker – €80,[object Object]
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Wilton (Capital and US Commercial),[object Object],The Wilton Capital brand was entirely created by Catalyst DNA. We used an astrolabe as the basis of the Wilton logo and from there, we developed the look and feel for all their communications.,[object Object]
VIVAS Health,[object Object],Our team created all BTL material such as corporate stationary, application forms, welcome packs, sales brochures, display stands, compliance handbooks, broker sales material. We also produced tactical national/regional press and digital campaigns.,[object Object]
From VIVAS Health to health from AVIVA,[object Object],Due to the buyout of VIVAS Health by Hibernian, there was an interim phase where the look and feel of VIVAS Health was retained but renamed as Hibernian Health. From this point, we then re-branded all communications across to Hibernian Aviva Health to link in with the imminent global branding of Aviva owned operations. As soon as this process was complete, we then then migrated the brand again to full Aviva branded collateral. This process was carried out over an 18 month period.,[object Object]
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VIVAS Health – Digital campaigns,[object Object],Price Promo,[object Object],(Shaking clock),[object Object],Price Promo,[object Object],(Burning Wallet),[object Object],Online Health Check,[object Object]
Aviva – ‘Christmas Crackers’ campaign,[object Object],Tear-off door drop DM,[object Object],Press ads,[object Object],EDM,[object Object],Money off campaign run over Christmas 2009. Campaign ran across regional and national press, online banners, EDM, DM, Broker comms. ,[object Object]
Cuisine de France – Brand campaign samples,[object Object],Through the line campaign,[object Object],30 sec TVC with 10 second cutdowns,[object Object],48 Sheet and 6 sheet outdoor,[object Object],30 and 10 radio ads,[object Object]
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Trevor O’Rourke,[object Object],[object Object]
Founder and managing Director Media Sports
1984 to 1997
Managing Director II Proximity (BBDO btl agency in Dublin)

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