2. Business Challenges
Improving corporate communication, marketing, training and
social learningamong geographically distributed co-workers,
customers and investors.
Empowering workforce to share their knowledge and
experiences
Keeping mobile workforce informed by delivering content and
media to their mobile and personal devices
Creating effective, engaging and measureable corporate
compliance & training programs
Improving and automating engagement with customers and
prospects
Tracking all communications, ensure delivery and measure ROI
3. Solution
YouTube, Netflix and several Video Sharing sites have
motivated organizations to solve these business challenges
through the use of internet video
Business goal is achieved by sharing related live or on-
demand videos privately or publically
Video is shared with a targeted user base to achieve specific
business goals associated with the user base
Finally, in-depth video analytics such as who watched, what,
how much and when etc. provides the necessary intelligence
and opportunity to relate this data with business results
4. Exponential growth of Video in Social
Media, Entertainment , Commercials
• Cisco predicts 80% Internet Traffic by 2015 will be video.
• Nearly 33 billion video content views occurred during a month
• 84.8 percent of the U.S. Internet audience viewed online video.
• Google Sites, driven primarily by video viewing at YouTube.com,
ranked as the top online video content property in June with
154.5 million unique viewers, followed by Yahoo! Sites with 51.5
million, Facebook.com with 49 million, VEVO with 46.2 million
and Viacom Digital with 38.9 million
• The duration of the average online content video was 6.8 minutes,
while the average online video ad was 0.4 minutes.
• Video ads accounted for 25 percent of all videos viewed and 2
percent of all minutes spent viewing video online
5. Typical Enterprise Video Challenges
Video requires high bandwidth & CPU to host and playback
Video requires high storage consumption
Unknown Network support for playback of reasonable quality or
high definition video delivery within enterprise
Manual Encoding & Transcoding of video is time consuming &
painful
On-premises encoding infrastructure will remain underutilized
Cloud encoding is fast and cost effective but there may be
security concerns
Universal playback across variety of devices is a must have but
new devices are continuously evolving, how to ensure playback
on all newly evolving devices
5 1/11/2013
6. Typical Enterprise Video Challenges
Video playback integration with Line of Business Application
Video encryption & security
No HTML5 support for Video Encryption or DRM
Content access & rights management
On-Premises solutions may overload Enterprise IT Data Center
There are security concerns around Cloud Solution
Is Hybrid a good solution ?
Measuring ROI by co-relating business results with viewing
analytics
8. Key Features
• A centralized Video Portal for private and • API support to extend functionality or integrate
public video distribution with other systems
• Fully brand able /white label portal • Brand-able players, ability to create players
• Provide live or on-demand video delivery • Support Encryption or DRM
• Content security & access rights management • Ability to export video analytics
• Upload self-produced videos by authorized • Flexible deployment to suit business needs such
viewers with approval process to publish as On-Premise, Cloud and Hybrid
• Content workflow management • Support Enterprise and Public Content
Delivery Networks
• Ability to embed video • Ability to edit content without changing URL
• Video synchronized with PowerPoint • Provide tools for automatic ingestion and
encoding of content
• Ability to add meta data, search inside Video • Transcoding for multiple devices
meta
• Search spoken words in the video • Version control for published videos
• Video playback across mobile devices such as • Support to ingest videos of all popular formats
iOS, Android, Windows Phone
9. Key Features
• Web based Movie Editor to perform basic video • User management, user groups, user rights
editing , PowerPoint synchronization or management
authoring interactive rich media presentations
• Ability to proactively engage viewers through • Integration with CRM for close loop marketing
campaigns scenarios or creating workflows to suggest
video to viewers
• Ability to analyze and compare campaigns • Ability to track and analyze detailed viewing
history of all videos
• Social media integration • Interactive Video with quizzes, polls, surveys
etc.
• Evaluate viewer through branch-able quizzes • Issue viewing completion certificates for
compliance, education & training
• Integration with Enterprise search • Ability to track viewership i.e who watched,
what was watched, when was it watched and
how much was watched
• Support Smooth streaming or adaptive bit rate • Integration with Enterprise Applications such as
streaming to adjust video playback quality based AD/LDAP, SharePoint, Content Management
on available bandwidth and device screen size Systems, Learning Management Systems (LMS)
for optimal playback experience , CRM or video conferencing systems such as
Lync
• Support for Progressive download • Support for caching content across WAN
