Non-profit organisations are under constant pressure to grow their supporter base and acquire new donors. The cost of acquisition is high and the quality can sometimes be questionable. In this webinar Shanelle will show you how you can pre-qualify and acquire prospective donors online and continue to use digital fundraising channels to nurture and convert them into long-term donors.
2. The cost of acquiring new donors is high
and the quality can sometimes be
questionable.
Online provides a
lower cost option
& higher quality.
3. What we’re going to cover
• The process of Acquisition & Onboarding Online
• Acquiring new supporters
• How you do it online
• Onboarding new supporters
• How you do it online
• Measuring success.
4. Where to start –
The process we go through
Planning
1.Who is your Supporter? Where can we find them online?
2.How many people do you need to acquire? Do the numbers
3.Is your organisation digital ready? Systems & processes
Production
4.What story are we telling? Is there a narrative or required
sequence?
5.What is the donor journey and timeframe of our onboarding
strategy?
Promotion
6.Launch campaign
7.Testing, reporting and optimisation.
10. Pre-qualify for quality
• Past interest – visits to your website (retargeting)
• By behaviour – searches, previous campaign clicks etc.
• Co-registration with & by association to another
cause or campaign
• Values match/ sentiment – polls & surveys
• Audience/ demographic profile match.
18. Onboarding is … can be many things
Acquisition strategy
Welcome
Nurture & relationship building
Conversion process
Upgrade warm up
Retention strategy.
30. Tracking & reporting
• Tracking and reporting
• By channel
• Conversion rates
• Retention and revenue over time
• ROI
• Testing and optimisation.
31. Non-financial success
• Awareness of issues (stories)
• Placing value on non-financial actions and supporters
• Measure engagement
• Activity (on websites, opening emails etc.)
• Comments (on blogs and in social media)
• Shares (in email and in social media + WOM)
• Sentiment/ mentions (in social media, to supporter
relations etc.).
32. Book an
Online Acquisition Workshop
Book a half day
Online Acquisition & Onboarding strategy workshop
for your organisation
Use this link to download the program outline
https://je159.infusionsoft.com/app/page/online-acquisition-onboard
Half day workshops are $860 and
can include up to 6 people.
$100 will be donated
back to your organisation.