1. 22.10.12

2. This Week...
The Instagram Menu, Skyfall tickets, Take a look at Brussels, Red Bull Stratos, The Truth
The Instagram Menu
Comodo
Skyfall tickets
Coke Zero
Take a look at Brussels
SNCF
Red Bull Stratos
Red Bull
The Truth
Bodyform

3. The Instagram Menu
Comodo
For anyone who loves taking photos of their food and
posting them on Instagram, you‟re going to love this!
A NYC restaurant has jumped on the insight, that people
love showing off what they‟re about to eat, and so they
turned Instagram into a service for customers.
A normal looking menu ends with an invite to look at the
dishes on Instagram (that have been posted by other
diners) via the hashtag #comodomenu
By setting up a hastag, Comodo restaurant‟s idea is
brilliantly simple, low cost and provides an earned media
platform almost instantly.

4. Skyfall tickets
Coke Zero
Coke Zero challenged unsuspecting train passengers to
unlock the 007 in them for their chance to win exclusive
tickets for the new James Bond movie SKYFALL.
However, the tickets weren't free. People had to go the
extra mile and unlock their inner 007 in less than 70
seconds to win.

5. Take a look at Brussels
SNCF
With TGV, Lyon-Brussels is direct. To highlight the direct
link between the capital of the Gauls and the capital of
Europe, SNCF and its agency TBWA/PARIS invited
people from Lyon to take a look at Brussels during a
particularly surprising experience.
People of Lyon came across a 3 metres high cube in the
main plaza one morning. On one side of the cube was a
hole, big enough to fit a head, inviting people to „take a
look at Brussels‟.
Through a teleportation device, Lyon inhabitants were
received in live from Brussels by the mayor, his offical
band and the general public offering some Belgian
hospitality. A clever way to promote a tourism
message, and to get people on the move hopefully to
Brussels!

6. Red Bull Stratos
Red Bull
One small jump for Red Bull, one giant leap for business
marketing: Red Bull Stratos may be the most successful
marketing campaign of all time.
More than 8 million people worldwide watched
YouTube's live stream on Sunday as Felix Baumgartner
became the first person to break the sound
barrier, starting in a freefall 128,000 feet above the
Earth that reached a high speed of 833.9 miles per hour.
Meanwhile, Red Bull broke the traditional barriers of
marketing, sponsorship and social media, skyrocketing
from an energy drink known for providing a quick buzz
to a big-time generator of international buzz that makes
the endeavors of other marketing innovators like Apple
look small by comparison.
http://www.redbullstratos.com/

7. The Truth
Bodyform
Bodyform spotted a golden PR opportunity last week and
ran with it. One of their Facebook fans posted a hilarious
comment on the official Facebook page of
Bodyform, where he registered his upset at their „lies‟
about a woman‟s time of the month. He said he was
angry that the feminine hygiene brand had “lied to us
for all these years”. The comment got over 80k
likes, and Bodyform decided to answer.
Bodyform Responds: The Truth is a two minute clip in
company „boss‟ Caroline Williams (actress) sits down to
explain the truth about periods to Richards.

8. The Truth
Bodyform
The Facebook post