Discussing The 2012 Technology + Employee Wellness Survey

Today’s Presenters

Rajiv Kumar, M.D.
Founder & CEO, ShapeUp
rkumar@shapeup.com

Employee wellness company focused
on creating a healthier world by using
social influence to engage people in
healthy activities


Today’s Presenters

Fran Melmed
Owner, context
fran@contextcommunication.com

Award-winning communication and
change management consulting firm
that specializes in wellness and health
care consumerism


Join The Conversation On Twitter

@shapeupdotcom

#wellnesstech


Today’s Agenda
• Survey Overview
• Employee Use of Technology
• Employer Use of Technology
• What’s Working
• What’s Not Working
• The Secrets of Innovators
• Final Thoughts


Why We Did This Survey


Questions We Sought To Answer
How are employers using technology to improve the health
of their employees, and is it working?

• What technologies are they using?

• What are their objectives?

• Is senior leadership onboard?

• What are the pros and cons?


Who Took The Survey


351 Employers Participated


Majority of Participants Are Self-Funded


Participants Represented Many Industries


Most Common Job Titles of Participants


What Does Innovation Mean?
We asked respondents to identify where they would place
their company in terms of its general technology adoption:

• Innovator –First to adopt technology

• Early adopter – Second fastest to adopt technology

• Early majority – Adopt after a varying degree of time

• Late majority – Adopt after the average company

• Laggard – Last to adopt technology


Were These Companies Innovators?


Some Companies Are Innovators

“We ‟r e f o r w a r d t h i n k i n g
a n d r e s u l t s -b a s e d . We
l i k e t o u s e t e c h n o l o g y
a n d o p t i o n s a v a i l a b l e .
Fr o m i Ph o n e a p p s t o
a d v a n c e d t r a c k i n g
d e v i c e s , we o f f e r a n
a r r a y o f p r o d u c t s a n d
s e r v i c e s t h a t a r e
„t e c h n o l o g i c a l l y s a v v y .‟”


Some Companies Are Innovators

“We ‟r e a t e c h n o l o g y f i r m ,
a n d we s e e o u r s e l v e s a s
a n i n n o v a t o r wh e n i t
c o me s t o t h e l a t e s t a n d
g r e a t e s t i n c r e a t i n g a n d
a d o p t i n g n e w
t e c h n o l o g i e s . We
e n c o u r a g e o u r e mp l o y e e s
t o c o me u p w i t h n e w i d e a s
t h a t wi l l h e l p u s i n t h i s
e n d e a v o r .”


Others Are Further Behind

“O u r M S O f f i c e S u i t e i s
f r o m 2003. I E E x p l o r e r i s
o u t d a t e d b y t wo
i t e r a t i o n s . Co n f e r e n c e
r o o m s e t u p s a r e n o t
A p p l e -c o m p a t i b l e . J u s t
d e v e l o p i n g a Fa c e b o o k
a n d T wi t t e r p r e s e n c e —
v e r y c a u t i o u s l y .”


“We ‟r e a d i v e r s e c o m p a n y
t h a t t r i e s t o me e t t h e
t e c h n o l o g y n e e d s o f a l l
o f e mp l o y e e s .
T h e r e f o r e , w e ‟r e s l o w e r
t o i nt r oduc e ne w
t e c h n o l o g i e s u n t i l we
c a n d e t e r mi n e h o w w e c a n
i n t r o d u c e t h e t e c h n o l o g y
wh i l e p r e s e r v i n g n o n -
t e c h n o l o g i c a l e mp l o y e e s ‟
a b i l i t y t o p a r t i c i p a t e .”


“A s a m a n u f a c t u r i n g
c o mp a n y , w e s t i l l h a v e a
l o t o f e mp l o y e e s w h o
(a l l e g e d l y ) d o n ‟t u s e
c o mp u t e r s , s o w e e n d u p
h a v i n g t o c o mmu n i c a t e
t h i n g s i n v a r i o u s wa y s
(h a r d c o p y , e m a i l ,
w e b s i t e , e t c ).”


Many Companies Are Trying To Change

“We ‟v e b e e n a r o u n d 125
y e a r s a n d t e n d t o b e
i n g r a i n e d i n h o w w e ‟v e
a l wa y s d o n e t h i n g s . T h i s
i s c h a n g i n g n o w a s o u r
ma n a g e me n t i s p u t t i n g
e f f o r t s i n t o i mp r o v i n g
o u r t e c h n o l o g y .”


Employee Use of Technology


Smartphone Ownership


Text Messaging Capabilities


Internet Access


Email Addresses


Tablet Computers


Social Media Usage


Social Networking Site Availability


Employer Use of Technology


Primary Goal of Health Communications


Technology Rules, But Print Holds Its Own


Segmentation For Health Communications


Overall Employer Technology Adoption


Example Fitness Tracking Devices


Example Competitions & Challenges


Examples of Mobile Solutions


Examples of Forums & Social Networks


Top Ways Employers Use Technologies


What Is Working?


Technology Helps Employers Reach Goals


Increasing Employee Engagement
“We i n c r e a s e d h e a l t h
a s s e s s me n t p a r t i c i p a t i o n b y
15% b y u s i n g d i r e c t e m a i l
r e m i n d e r a p p r o a c h . We a l s o
i n c r e a s e d p a r t i c i p a t i o n i n
o u r l i f e s t y l e ma n a g e me n t
p r o g r a ms b y s e n d i n g t a r g e t e d
e ma i l s t o e mp l o y e e s t h a t
we r e e l i g i b l e b a s e d o n
h e a l t h a s s e s s m e n t r i s k s . We
h o p e t o i n c r e a s e o u r We i g h t
Wa t c h e r s A t Wo r k p r o g r a m
p a r t i c i p a t i o n wi t h a n e w
p l a t f o r m t h a t i n c l u d e s on-
l i n e r e g i s t r a t i o n .”


“P a r t i c i p a t i o n i n c r e a s e d a s
r e s o u r c e s b e c a me e a s i e r t o
a c c e s s o n l i n e . O u r s ma l l
s t a f f wa s b e t t e r a b l e t o
r e a c h a s s o c i a t e s i n o f f -s i t e
l o c a t i o n s .”


“O u r c o n t e s t s h a v e b e e n t h e
IncreasinguEmployee u l b e c a u s e o u r
m o s t s c c e s s f Engagement
e mp l o y e e s g e t c o mp e t i t i v e
a n d we h a v e a h i g h e r
pa r t i c i pa t i on r a t e t h a n a n y
o t h e r s o l u t i o n .”

“H e a l t h c ha l l e n g e s ... b e c a u s e
i t a l l o ws u s t o s e e r e s u l t s
a n d mo t i v a t e a n d e n c o u r a g e
a c r o s s a l l 14 l o c a t i o n s .”

“O u r f i r s t e f f o r t w i t h a
he a l t h c ha l l e nge e n g a g e d a
g r e a t e r p e r c e n t a g e o f
p a r t i c i p a n t s c o m p a n y -w i d e
t h a n Copyright © t hShapeUp,g Follow the webinar one h #wellnesstech
a n y 2012 i n Inc. e l s e w Twitter: a v e 43

“U t i l i z i n g a p p s o n m o b i l e
d e v i c e s . O u r me mb e r s c a n
t r a c k w h a t t h e y i n -t a k i n g a s
we l l a s h o w t h e y a r e g e t t i n g
t h e i r a c t i v i t y i n . Th i s
p r o v i d e s t h e m w i t h r e mi n d e r s
t o s t a y o n t r a c k , k e e p s t h e m
h o n e s t w i t h t h e ms e l v e s , a n d
l e t 's t h e m k n o w w h e r e t h e y
s t a n d . On l i n e p o s t i n g s a n d
e ma i l s a l s o w o r k v e r y w e l l .
S o me me mb e r s w h o w o u l d n o t
h a v e o t h e r wi s e g o t t e n
i n v o l v e d wi l l d o s o a f t e r
s e e i n g t h e i n f o r m a t i o n .”

Engaging Hard-To-Reach Employees

“G i v e n t h a t w e a r e 55,000
e m p l o y e e s a c r o s s t h e U S , w e 'v e
u s e d t e c h n o l o g y t o r e a c h
e mp l o y e e s w h e r e , w h e n , a n d h o w
t h e y n e e d t o a c c e s s t h e
i n f o r ma t i o n a n d d u r i n g t i me s
t h a t a r e c o n v e n i e n t t o t h e m .”



“T h e F i t b i t h a s h e l p e d m a n y
o f o u r me mb e r s , i n c l u d i n g
my s e l f , b e c o me mo r e a c t i v e
a n d e a t h e a l t h i e r . Ou r Gl o b a l
F i t n e s s Ch a l l e n g e s h a v e
h e l p e d i n c r e a s e a c t i v i t y a n d
h a v e c onne c t e d c ount r i e s of
e m p l o y e e s a r o u n d t h e g l o b e .”



“O u r mo b i l e a p p s h a v e a l l o w e d
u s t o r e a c h di f f e r e nt
d e mo g r a p h i c s a n d p r o v i d e
i n f o r ma t i o n t h a t n o r ma l l y
m a y n o t h a v e b e e n c a p t u r e d .”



“We h a v e r e c e n t l y s e t u p a l l
t e a m me mb e r s w i t h a w o r k
e ma i l r e g a r d l e s s o f c o mp u t e r
a c c e s s s o t h a t t h e y c a n
a c c e s s t h e i r e ma i l f r o m a n y
c o mp u t e r , a n y w h e r e , a n y t i me .
T h i s w i l l i mp r o v e
c o mmu n i c a t i o n e f f o r t s t o g e t
me s s a g i n g o u t t o t h o s e f o l k s
i n t h e f i e l d t h a t a r e ha r d t o
r e a c h .”



“We h a v e e n g a g e d i n s o m e
t e s t i n g o f d o i n g t e x t
me s s a g i n g t o r e a c h f o l k s a n d
t h a t h a s b e e n a b i g h i t wi t h
o u r t e a m m e m b e r s ...N o w t h a t
s ma r t p h o n e s a r e g e t t i n g
mo r e w i d e s p r e a d w e t h i n k
t h a t e v e n wi t h t h e h a r d t o
r e a c h t e a m me mb e r s i n t h e
f i e l d , we wi l l b e a b l e t o
r e a c h t he m t hr ough t he i r
s m a r t p h o n e s .”


Increasing Senior Leadership Support

“O u r l e a d e r s h i p s u p p o r t s u s
b e i n g i n n o v a t i v e a n d ma k i n g
e d u c a t e d d e c i s i o n s t h a t wi l l
s u p p o r t / d r i v e o u r
o r g a n i z a t i o n a l g r o wt h . T h e y
a l s o l i k e b e i n g a t r e nd
s e t t e r a n d b e i n g o n t o p o f
t h e l a t e s t i n n o v a t i o n s .”


Increasing Senior Leadership Support

“D i s p l a y b e n e f i t s o f
i mp r o v e d h e a l t h a n d h o w
t e c h n o l o g y h e l p s . L e t [s e n i o r
l e a de r s hi p ] us e t he
t e c hnol ogy t o s e e h o w i t
w o r k s .”


Achieving Cost Savings

“We h a v e a c h i e v e d a s i x
f i g u r e ROI u t i l i z i n g a n
o n l i n e r e s o u r c e a n d
p e d o m e t e r s i n o u r a n n u a l 60
d a y p h y s i c a l a c t i v i t y
c h a l l e n g e .”



“T h e y o u n g e r p o p u l a t i o n i s
v e r y t e c h s a v v y a n d mo r e
c o mf o r t a b l e w i t h o n l i n e
b e n e f i t s . T e c h ma k e s t h i n g s
a v a i l a b l e t o mo r e e mp l o y e e s
i n a m o r e c o s t e f f e c t i v e w a y .”



"We 'v e b e e n a b l e t o s h o w a n
i n c r e a s e i n ROI , d e c r e a s e i n
h e a l t h c a r e c o s t s a n d
a b s e n t e e i s m, a n d p r o v e t h a t
o u r we l l n e s s p r o g r a m h a s
b e e n a h u g e b e n e f i t t o
e m p l o y e e s . O v e r a l l e mp l o y e e
m o r a l e h a s a l s o i n c r e a s e d .”


What Is Not Working?


Staffing Challenges


What Employers Said About Staffing

“I t s t a r t s a t a l o w e r l e v e l i n
h a v i n g t h e s t a f f t o d e v e l o p
t h e p r o g r a ms . I b e l i e v e w e
wo u l d h a v e s e n i o r l e a d e r s h i p
s u p p o r t , b u t p r o b l e ms e x i s t
i n t h e s hor t a ge of s t a f f t o
p u t t h e p r o g r a ms t o g e t h e r
r e v o l v i n g a r o u n d h e a l t h a n d
w e l l n e s s .”


What Employers Said About Staffing

“We d o n 't h a v e a h u g e t e a m a n d
none of us a r e v e r y
t e c h n i c a l l y s a v v y . We t r y t o
k e e p u p wi t h t h e l a t e s t
t r e n d s , b u t c a n 't a l w a y s j u m p
r i g h t o n t h e m .”


Ability To Measure Outcomes


What Employers Said About Measurement

“We a r e i n t h e b e g i n n i n g
s t a g e s o f t h e s e t e c h n o l o g i e s ,
s o we r e a l l y h a v e n 't m e a s u r e d
t he i r s u c c e s s y e t .”

“T h e m a j o r i t y o f t h e d o l l a r s
s a v e d i n a we l l n e s s p r o g r a m
a r e s of t dol l a r s a v i ngs t h a t
c a n 't b e m e a s u r e d .”



“U n f o r t u n a t e l y t h e m a j o r
b a r r i e r s t h a t i n h i b i t
p r o g r e s s a r e t he l e a de r s
t h e ms e l v e s . M o s t l y
o l d e r , u n h e a l t h y a d u l t s wh o
d o n o t s e e t h e v a l u e i n
e v i d e n c e -b a s e d s t r a t e g i e s
b e c a u s e t h e y do not be l i e v e
i n a ny t hi ng t ha t doe s not
h a v e a d i r e c t ROI , wh e r e a s
h e a l t h o n a v e r a g e t a k e s 2-5
y e a r s .”


“L a c k o f m e t r i c s t o p r o v e R O I ,
a n d l a c k o f s e n i o r
l e a d e r s h i p b e i n g wi l l i n g t o
p r o p e r l y f u n d o u r we l l n e s s
p r o g r a ms . I a m 3 y e a r s i n t o
t h e p o s i t i o n a s we l l n e s s
s p e c i a l i s t , a n d t h e c o mp a n y
i s s t i l l u n wi l l i n g t o f u n d
i n c e n t i v e s f o r HRAs , n o r
mo n e y f o r b i o me t r i c
s c r e e n i n g s . S o , I c a n 't e v e n
e s t a bl i s h ba s e l i ne da t a t o
b e g i n t h e p r o c e s s o f
d e v e l o p i n g t r u e R O I .”

Employee Access To Technology


What Employers Said About Access

“P r i n t , f a c e t o f a c e m e e t i n g s
w o r k . O n l i n e a n d mo b i l e
t e c h n o l o g y a r e n o t wi d e l y
be i ng a dopt e d b y a l o t o f o u r
t e a m m e m b e r s y e t (b l u e c o l l a r
m a n u f a c t u r i n g ).”


What Employers Said About Access
“I t s e e m s t o b e m o r e o f a n I T
i s s u e ...We h a v e b e e n t a l k i n g
a b o u t h a v i n g c o mp u t e r s
a v a i l a b l e i n o u r l u n c h r o o ms
f o r e mp l o y e e s t o u s e o n t h e i r
b r e a k s . Th i s h a s b e e n a
d i s c u s s i o n f o r
a p p r o x i m a t e l y 10 y e a r s ...I k n o w
s e n i o r l e a d e r s h i p wa n t s u s
t o c o m m u n i c a t e , b u t w e d o n 't
ha v e t he t ool s t o
e f f e c t i v e l y c o mmu n i c a t e
wi t h a p l a n t wo r k f o r c e wh o
d o e s n o t h a v e a c c e s s t o e -
m a i l a t w o r k .”

Technology Platforms


What Employers Said About Platforms

“We h a v e m a n y l e g a c y s y s t e m s
i n p l a c e .”

“We a r e s t i l l 98% p a p e r -b a s e d .
We c o l l e c t a l l o f o u r d a t a
f r o m s c r e e n i n g s , c h a l l e n g e s ,
a n d e v e n t s o n p a p e r a n d e n t e r
t h e d a t a a s a s e c o n d s t e p .”


Cost


What Employers Said About Cost

“D u e t o b u d g e t a r y
c o n s t r a i n t s , we o f t e n d o n o t
h a v e t h e f u n d i n g f o r t h e mo s t
a d v a n c e d t e c h n o l o g y . Ou r
o r g a n i z a t i o n i s a l s o o f t h e
mi n d s e t t h a t w e n e e d t o d o
m o r e w i t h l e s s .”


What Employers Said About Cost

“S e n i o r l e a d e r s h i p c o n t i n u e
t o f o c u s o n wh a t t h e
a c t i v i t i e s o r p r o g r a ms w i l l
c o s t . Ne e d t o h e l p t h e m t o s e e
R O I .”


Vendor Quality


The Secrets of Innovators


Innovative Companies Have Innovative Leaders


Innovators Use More Technology


Innovators Engage Hard-to-Reach Employees


Our Final Thoughts


Key Insights & Takeaways

 Health technologies are being used by many
employers within their wellness programs

 Competitions & social networks are most popular
 Mobile apps & tracking devices are coming up
 Measurement, cost, and employee access are
major barriers to adoption

 Innovative companies are using technology to
solve some of their greatest health challenges

Discussing The 2012 Technology + Employee Wellness Survey

Discussing The 2012 Technology + Employee Wellness Survey

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