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Build your
              SharePoint Saturday
               Louisville, Kentucky
                       July 28, 2012



       SharePoint
Internet presence
         Ryan Dennis
 with PowerShell
About The Speaker
Ryan Dennis, MCTS, MCITP
Senior SharePoint Engineer @ ICC
Microsoft Virtual Technology Specialist (vTSP)
        www.SharePointRyan.com
        @SharePointRyan
        linkedin.com/in/ryandennis
        ryan@sharepointryan.com
What is a VTS?
The Microsoft Virtual Technology Specialist Program
(VTSP) is…
•  a select group chosen from the elite in Microsoft’s partner community
•  their primary role is to communicate the value of Microsoft Solutions to
   customers and to provide architectural guidance for Enterprise Integration
   solutions
VTSPs also:
• have guest access to information on the Microsoft corporate network such
   as knowledge bases, technical articles, training materials, and other
   resources
• guest access to Microsoft facilities
• priority for participating in Microsoft marketing events
General Information
• Tweet it Out!!
  – Hashtag for this event: #SPSLouisville
  – Follow us: @SPSLouisville
  – Include your presenters
• Check out SPTV
  – Man on the street interviews…
  – Footage will be shown at http://mysp.tv
Clean-Up Items
• Fill out your evaluation forms!

• Visit the Dugout for a sneak
  peak of SharePoint 2013 and
  Networking.

• See you back at Home Plate for
  the Closing and Raffles!!
Tonight’s SharePint is generously sponsored by

SharePint is being held right here at the Marriott
immediately following the event. Visit the
Rackspace booth for your ticket.

For each unused drink ticket turned back in, a $5
donation will be made to charity.
SharePoint Saturday Louisville has been
made possible because of a generous
sponsorship from the following friends…
Agenda
• What is SharePoint 2010 FIS?
• Quick intro to Windows PowerShell
• Implementing SEO tagging for high search rankings
• Designing with SharePoint in mind (it CAN be pretty!)
• Developing from a design
• How WCM sites are MUCH improved in SP2013
• Using a spectacular set of PowerShell code to automate
  the provisioning of complete, branded sites
• Q&A
What is SharePoint 2010 FIS?
• FIS = For Internet Sites
• The license which allows you to build public-facing sites
  without paying for lots of CALs 
• Fundamentally it is no different than the standard
  SharePoint version, it’s all about the licensing…
• For license specific questions, ask someone smarter than
  me…
Agenda
• What is SharePoint 2010 FIS?
• Quick intro to Windows PowerShell
• Implementing SEO tagging for high search rankings
• Designing for SharePoint (it CAN be pretty!)
• Developing from a design
• How WCM sites are MUCH improved in SP2013
• Using a spectacular set of PowerShell code to automate
  the provisioning of complete, branded sites
• Q&A
Intro to Windows PowerShell
PowerShell
…is a task-based command-line shell and scripting
language designed especially for Windows system
administration

…has a task-based scripting language

…includes powerful object manipulation capabilities

…is built on the .NET Framework
Verb-Noun
PowerShell uses a Verb-Noun syntax for its Cmdlets
• Get-Something
• Set-Something
• New-Something
• Remove-Something
SharePoint 2010 Cmdlets
• 500+ Cmdlets…
• MUCH better than STSADM.exe…
• Can automate complete installations and
  configurations…
• Still doesn’t answer every scenario, leaving
  gaps in functionality…
       – Example: Get, New and Remove SharePoint Groups – no
         cmdlet, easy to write a custom function though…
Agenda
• What is SharePoint 2010 FIS?
• Quick intro to Windows PowerShell
• Implementing SEO tagging for high
  search rankings
• Designing for SharePoint (it CAN be pretty!)
• Developing from a design
• How WCM sites are MUCH improved in SP2013
• Using a spectacular set of PowerShell code to automate
  the provisioning of complete, branded sites
• Q&A
Search Engine Optimization
• Follow SEO Best Practices/Tips
   –   Use meaningful site & page names
   –   Great page titles
   –   Accurate Meta Elements
   –   Up-to-date Sitemap and Robots
   –   Search-friendly redirects
   –   Search-friendly menus/navigation
   –   Faster response times
   –   Better anchor text
   –   Provide text content for rich media
   –   Use Webmaster Tools to submit
       sitemap and monitor Analytics
Search Engine Optimization
• SharePoint 2010 does not include SEO tools out of the box, but
  there are good options…
   – Mavention (http://mavention.nl)
      •   Meta Fields
      •   Robots
      •   Page Not Found
      •   Site Map XML Generator
   – IIS 7.0 SEO Toolkit
   – Custom…
DEMONSTRATIO
     N
IMPLEMENTING SEO TAGGING
Demo Recap
• We looked at the Mavention Meta Fields
  feature…
• Edited some meta tags…
• Viewed the page source to see them in action…
• Had some fun?!
Agenda
• What is SharePoint 2010 FIS?
• Quick intro to Windows PowerShell
• Implementing SEO tagging for high search rankings
• Designing for SharePoint (it CAN be
  pretty!)
• Developing from a design
• How WCM sites are MUCH improved in SP2013
• Using a spectacular set of PowerShell code to automate
  the provisioning of complete, branded sites
• Q&A
Designing for SharePoint
(SharePoint CAN be pretty!)
Designing for SharePoint
• Design teams should…
  – know enough about SharePoint to design around it’s strengths
    (and weaknesses)…
  – build list-based solutions so that content authors can easily and
    efficiently update and manage content…
  – work with development teams to ensure that their ideas can be
    implemented…
Designing for SharePoint

Clutch Interactive, a division of Information
Control Corporation, is an interactive
marketing agency. We create innovative user-
centric digital experiences rooted in
exceptional design and technical expertise.
Build your SharePoint Internet Presence with PowerShell
Build your SharePoint Internet Presence with PowerShell
Agenda
•   What is SharePoint 2010 FIS?
•   Quick intro to Windows PowerShell
•   Implementing SEO tagging for high search rankings
•   Designing for SharePoint (it CAN be pretty!)
• Developing from a design
• How WCM sites are MUCH improved in SP2013
• Using a spectacular set of PowerShell code to automate
  the provisioning of complete, branded sites
• Q&A
Developing the solution
• By working with design teams, development teams can
  produce accurate, “pixel perfect” solutions in SharePoint
  2010
• SharePoint doesn’t have to look like SharePoint
• By leveraging the SharePoint list model, content authors
  can easily populate data which can be leveraged in
  custom branded web parts
• SharePoint CAN be a best-in-class Web Content
  Management (WCM) solution
How WCM sites are MUCH
 improved in SP2013
• SP2013 will include native SEO capabilities including:
  – Meta Fields
       •   Title
       •   Browser Title
       •   Meta Description
       •   Keywords
       •   Sitemap Priority
       •   Sitemap Change Frequency
       •   Exclude from Internet Search Engines
   – XML Sitemap
   – Friendly URLs
       •   No longer have to include /Pages or .ASPX in the page URL!!!
How PowerShell makes it all
 happen
• Using PowerShell, we can automate:
  –   Creating the Web Application
  –   Creating the Site Collection(s)
  –   Configuring Caching
  –   Activating Features for Branding, SEO Tagging, etc.
  –   Creating the Enterprise Search Center
  –   Configuring Search Scopes and Target Results Page
  –   Creating Subsites
  –   Creating Pages
  –   Adding Content to Pages
  –   Making Dinner (OK, maybe not – but I’m sure V3 will)
Agenda
•   What is SharePoint 2010 FIS?
•   Quick intro to Windows PowerShell
•   Implementing SEO tagging for high search rankings
•   Designing for SharePoint (it CAN be pretty!)
•   Developing from a design
•   How WCM sites are MUCH improved in SP2013
• Using a spectacular set of PowerShell
  code to automate the provisioning of
  complete, branded sites
• Q&A
DEMONSTRATIO
     N
 USING A SPECTACULAR SET OF
POWERSHELL CODE TO AUTOMATE
     THE PROVISIONING OF
   COMPLETE, BRANDED SITES
Demo Recap
• Used PowerShell to automate:
   –   Creation of the Web Application
   –   Creation of the Site Collection(s)
   –   Configuration of caching (BLOB, Output)
   –   Feature activation
   –   Application of custom branding
   –   Search configuration
   –   Subsite creation
   –   Page creation
   –   Content addition
   –   SEO Meta Tag creation
   –   Creation of custom footer list from list template
   –   Warming up/caching of the sites for our viewing pleasure
Presentation Recap
• SharePoint CAN be pretty
• Designers and Developers should work
  together throughout the entire project
  lifecycle to ensure success
• PowerShell is an awesome way to
  automate the building of entire, content
  filled, branded, SharePoint-based websites
Got-Questions?
Ryan Dennis, MCTS, MCITP
Senior SharePoint Engineer @ ICC
Microsoft Virtual Technology Specialist (vTSP)
        www.SharePointRyan.com
        @SharePointRyan
        linkedin.com/in/ryandennis
        ryan@sharepointryan.com

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Build your SharePoint Internet Presence with PowerShell

  • 1. Build your SharePoint Saturday Louisville, Kentucky July 28, 2012 SharePoint Internet presence Ryan Dennis with PowerShell
  • 2. About The Speaker Ryan Dennis, MCTS, MCITP Senior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP) www.SharePointRyan.com @SharePointRyan linkedin.com/in/ryandennis ryan@sharepointryan.com
  • 3. What is a VTS? The Microsoft Virtual Technology Specialist Program (VTSP) is… • a select group chosen from the elite in Microsoft’s partner community • their primary role is to communicate the value of Microsoft Solutions to customers and to provide architectural guidance for Enterprise Integration solutions VTSPs also: • have guest access to information on the Microsoft corporate network such as knowledge bases, technical articles, training materials, and other resources • guest access to Microsoft facilities • priority for participating in Microsoft marketing events
  • 4. General Information • Tweet it Out!! – Hashtag for this event: #SPSLouisville – Follow us: @SPSLouisville – Include your presenters • Check out SPTV – Man on the street interviews… – Footage will be shown at http://mysp.tv
  • 5. Clean-Up Items • Fill out your evaluation forms! • Visit the Dugout for a sneak peak of SharePoint 2013 and Networking. • See you back at Home Plate for the Closing and Raffles!!
  • 6. Tonight’s SharePint is generously sponsored by SharePint is being held right here at the Marriott immediately following the event. Visit the Rackspace booth for your ticket. For each unused drink ticket turned back in, a $5 donation will be made to charity.
  • 7. SharePoint Saturday Louisville has been made possible because of a generous sponsorship from the following friends…
  • 8. Agenda • What is SharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing with SharePoint in mind (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
  • 9. What is SharePoint 2010 FIS? • FIS = For Internet Sites • The license which allows you to build public-facing sites without paying for lots of CALs  • Fundamentally it is no different than the standard SharePoint version, it’s all about the licensing… • For license specific questions, ask someone smarter than me…
  • 10. Agenda • What is SharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
  • 11. Intro to Windows PowerShell PowerShell …is a task-based command-line shell and scripting language designed especially for Windows system administration …has a task-based scripting language …includes powerful object manipulation capabilities …is built on the .NET Framework
  • 12. Verb-Noun PowerShell uses a Verb-Noun syntax for its Cmdlets • Get-Something • Set-Something • New-Something • Remove-Something
  • 13. SharePoint 2010 Cmdlets • 500+ Cmdlets… • MUCH better than STSADM.exe… • Can automate complete installations and configurations… • Still doesn’t answer every scenario, leaving gaps in functionality… – Example: Get, New and Remove SharePoint Groups – no cmdlet, easy to write a custom function though…
  • 14. Agenda • What is SharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
  • 15. Search Engine Optimization • Follow SEO Best Practices/Tips – Use meaningful site & page names – Great page titles – Accurate Meta Elements – Up-to-date Sitemap and Robots – Search-friendly redirects – Search-friendly menus/navigation – Faster response times – Better anchor text – Provide text content for rich media – Use Webmaster Tools to submit sitemap and monitor Analytics
  • 16. Search Engine Optimization • SharePoint 2010 does not include SEO tools out of the box, but there are good options… – Mavention (http://mavention.nl) • Meta Fields • Robots • Page Not Found • Site Map XML Generator – IIS 7.0 SEO Toolkit – Custom…
  • 17. DEMONSTRATIO N IMPLEMENTING SEO TAGGING
  • 18. Demo Recap • We looked at the Mavention Meta Fields feature… • Edited some meta tags… • Viewed the page source to see them in action… • Had some fun?!
  • 19. Agenda • What is SharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
  • 21. Designing for SharePoint • Design teams should… – know enough about SharePoint to design around it’s strengths (and weaknesses)… – build list-based solutions so that content authors can easily and efficiently update and manage content… – work with development teams to ensure that their ideas can be implemented…
  • 22. Designing for SharePoint Clutch Interactive, a division of Information Control Corporation, is an interactive marketing agency. We create innovative user- centric digital experiences rooted in exceptional design and technical expertise.
  • 25. Agenda • What is SharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
  • 26. Developing the solution • By working with design teams, development teams can produce accurate, “pixel perfect” solutions in SharePoint 2010 • SharePoint doesn’t have to look like SharePoint • By leveraging the SharePoint list model, content authors can easily populate data which can be leveraged in custom branded web parts • SharePoint CAN be a best-in-class Web Content Management (WCM) solution
  • 27. How WCM sites are MUCH improved in SP2013 • SP2013 will include native SEO capabilities including: – Meta Fields • Title • Browser Title • Meta Description • Keywords • Sitemap Priority • Sitemap Change Frequency • Exclude from Internet Search Engines – XML Sitemap – Friendly URLs • No longer have to include /Pages or .ASPX in the page URL!!!
  • 28. How PowerShell makes it all happen • Using PowerShell, we can automate: – Creating the Web Application – Creating the Site Collection(s) – Configuring Caching – Activating Features for Branding, SEO Tagging, etc. – Creating the Enterprise Search Center – Configuring Search Scopes and Target Results Page – Creating Subsites – Creating Pages – Adding Content to Pages – Making Dinner (OK, maybe not – but I’m sure V3 will)
  • 29. Agenda • What is SharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
  • 30. DEMONSTRATIO N USING A SPECTACULAR SET OF POWERSHELL CODE TO AUTOMATE THE PROVISIONING OF COMPLETE, BRANDED SITES
  • 31. Demo Recap • Used PowerShell to automate: – Creation of the Web Application – Creation of the Site Collection(s) – Configuration of caching (BLOB, Output) – Feature activation – Application of custom branding – Search configuration – Subsite creation – Page creation – Content addition – SEO Meta Tag creation – Creation of custom footer list from list template – Warming up/caching of the sites for our viewing pleasure
  • 32. Presentation Recap • SharePoint CAN be pretty • Designers and Developers should work together throughout the entire project lifecycle to ensure success • PowerShell is an awesome way to automate the building of entire, content filled, branded, SharePoint-based websites
  • 33. Got-Questions? Ryan Dennis, MCTS, MCITP Senior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP) www.SharePointRyan.com @SharePointRyan linkedin.com/in/ryandennis ryan@sharepointryan.com

Notas del editor

  1. Talk about the Meta Fields and XML FeaturesDemonstrate how to edit the page fields using the Meta Fields featureShow page source after editing the fields
  2. Talk about the Meta Fields and XML FeaturesDemonstrate how to edit the page fields using the Meta Fields featureShow page source after editing the fields