Shareaholic's Social Media Traffic Report tracked 13 months of data (Sept 2012-13) from 200k publishers and 250MM unique visitors to reveal big trends in the referrals sites such as Facebook, Pinterest and Twitter were sending to publishers.
7. This month, we’re looking
at how much traffic the
top 8 social media sites
are referring to online
publishers.
p.s. this study was conducted over
13 months (Sept 2012-13)
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15. What do the numbers mean?
1. Facebook, Pinterest and Twitter are dominating
• In the last year, Facebook referrals grew 58.81%,
Pinterest by 66.52% and Twitter 54.12%
2. StumbleUpon and Reddit referrals are declining
• SU’s share of traffic shrunk 27.47% and Reddit by
35.16%
3. YouTube and LinkedIn are gaining share
• Their share of referrals grew 52.86% and 34.51%,
respectively
4. Google+ is left in the dust
• Its overall share of visits was 0.04%, remaining stagnant
year-over-year
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