Greenroom Communications shares the top tips for digital marketing in the 21st century, including optimizing your website, social media, video and brand.

2. The
Phone
Book
Who
s&ll
uses
Yellow
Page
ads
to
adver&se
their
prac&ce?
How
do
you
track
pa&ent
leads?
What
%
of
your
marke&ng
budget
is
your
print
investment?
(phone
book,
newspaper,
magazines,
flyers)
Show
of
hands…

3. Phone
Book
Usage
How
many
&mes
per
month
do
you
rely
on
a
phone
book
to
find
a
local
business?
• Zero
–
75%
• Once
–
14%
• Between
two
and
four
&mes
–
8%
• Five
or
more
–
3%
Source:
ReferralMD

4. Where
are
your
pa3ents
and
prospec3ve
pa3ents?
•
87%
of
U.S.
adults
use
the
internet
(January
2014
survey)
•
90%
of
U.S.
adults
own
a
cell
phone;
58%
of
U.S.
adults
own
a
smartphone
•
72%
of
internet
users
say
they
looked
online
for
health
informa&on
within
the
past
year
•
77%
of
online
health
seekers
say
they
started
with
Google,
Bing,
or
Yahoo
•
Most
commonly-­‐researched
topics
are
specific
diseases
or
condi&ons;
treatments
or
procedures;
&
doctors
or
other
health
professionals.

5. Medical
Marke3ng:
21st
Century
Style
Source:
ReachLocal

6. Your
Web
Presence
–
Prospects
Discover
You
• Create
relevant
content
that
gets
you
to
the
top
of
organic
search
results.
More
on
that
later.
• Adver&se
on
all
major
search
engines,
not
just
Google.

7. Your
Web
Presence
–
Prospects
Discover
You
• Claim
and
op&mize
your
lis&ng
on
Google+
Local.
• Claim
and
manage
your
prac&ce
lis&ngs
on
local
directories:
Merchant
Circle,
Superpages.com,
Kudzu,
Manta,
CitySearch,
Foursquare,
Linkedin,
Yelp

8. Your
Web
Presence
–
Prospects
Discover
You
Get
posi&ve
reviews
from
happy
pa&ents.

9. Your
Web
Presence
–
Prospects
Discover
You
Address
nega&ve
reviews
from
unhappy
pa&ents.

10. Your
Web
Presence
–
Prospects
Discover
You
Respond
to
ques&ons
and
comments
on
social
media.
Respond

11. Your
Web
Presence
–
Prospects
Discover
You
Respond
to
ques&ons
and
comments
on
social
media.

12. Your
Web
Presence
–
Leads
Contact
You
Build
a
great
looking
website
that
keeps
visitors
from
bouncing.
Bounce
rate
is
%
of
visitors
who
leave
ager
viewing
a
single
page.

13. Your
Web
Presence
–
Leads
Contact
You
List
details
about
services,
exper&se,
creden&als
and
office
hours
on
your
website.

14. Your
Web
Presence
–
Leads
Contact
You
Manage
your
website
with
Search
Engine
Op&miza&on
(SEO)
and
regular
blog
posts.

15. Your
Web
Presence
–
Leads
Contact
You
Add
video
to
your
website
and
create
customized
You
Tube
and
Vimeo
channels.
• 55%
of
users
watch
at
least
one
online
video
a
day.
• Ice.com
found
that
viewers
who
chose
to
view
video
converted
at
a
400%
increase
over
those
who
did
not.

16. Your
Web
Presence
–
Leads
Contact
You
Add
tes&monials
to
your
website,
both
text,
photos
and
video
from
sa&sfied
pa&ents.

17. Your
Web
Presence
–
Leads
Contact
You
Place
your
phone
number
at
the
top
of
your
website.

18. Your
Web
Presence
–
Leads
Contact
You
Add
contact
forms
on
every
page
of
your
website.
Make
it
easy
for
poten&al
pa&ents
to
contact
you
any
hour
of
the
day
through
form
submission.

19. Your
Web
Presence
–
Leads
Contact
You
Make
sure
your
website
is
mobile
friendly.
Did
you
know
that
by
the
end
of
2014,
mobile
internet
usage
will
overtake
desktop
internet
usage?
Source:
Pocketyourshop.wordpress.com

20. Your
Web
Presence
–
Leads
Contact
You
Make
it
easy
for
contacts
to
call
you
from
your
mobile
website
with
a
clickable
number.

21. Your
Web
Presence
–
Leads
Contact
You
Offer
addi&onal
contact
methods,
like
email,
Web
forms,
and
live
chat.

22. Your
Web
Presence
–
Leads
Contact
You
Answer
your
phone
and
call
back
new
contacts
within
an
hour.

23. Your
Web
Presence
–
Leads
Contact
You
Reply
to
emails
and
Web
form
submissions
within
an
hour,
if
possible.

24. Your
Web
Presence
–
Leads
Choose
You
Make
a
great
impression
when
you
follow
up
with
prospec&ve
pa&ents.
Don’t
waste
your
marke&ng
efforts
and
$$
by
blowing
your
pa&ent’s
appointments
with
long
wait
&mes,
poor
bedside
manner,
disorganized
pa&ent
flow
and
lack
of
follow
up.

25. Your
Web
Presence
–
ROI
How
do
you
track
and
measure
your
marke&ng
efforts?
Resource:
Google
Analy&cs
• Website
visits
• Demographics
• Loca&on
• Content
flow
• Referral
traffic
• Social
referrals
• Paid
referrals

26. Your
Web
Presence
–
ROI
How
do
you
track
and
measure
your
marke&ng
efforts?
Resource:
Facebook
Insights

27. Your
Web
Presence
–
ROI
How
do
you
track
and
measure
your
marke&ng
efforts?
Trackable
phone
numbers
for
unique
to
your
website,
your
Pay
Per
Click
campaigns
(Google
Adwords),
magazine
ads,
event
collateral.
Resource:
Grasshopper
Virtual
Phone
System

28. www.VisitTheGreenroom.com