IKEA is a global furniture retailer founded in 1943 in Sweden. It has over 200 retail outlets in over 30 countries. IKEA focuses on operational strategies like low costs through compact packaging and flat-pack furniture. Its global strategy emphasizes low-cost production in low-cost nations. IKEA pursues a concentrated growth strategy as the single largest furniture company through product development, design, and vertical integration across its supply chain.

2. Tidy Up

5. Introduction

11. Modification of Value-Chain