Search Engine Optimization

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National Institute of Mass Communication and Journalism, Ahmedabad

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Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) We at digital paanda provide complete course course of digital marketing at an affordable cost. www.digitalpaanda.com interactive classes| livesessions| email- info@digitalpaanda.com

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Pre-Covid (Novel Coronavirus), During and Post-Covid has changed everything from thinking to doing. “Smart Factory” is the basic principle of Industry 4.0 wherein new technology allowing the fusion of physical world and the digital world. Industry 4.0 encompasses the various transformations we’re experiencing in modern manufacturing process and industry landscape as a whole. Artificial Intelligent, Augmented, Virtual and Mixed Reality, Internet of Things (IoTs), Cloud Computing and Cognitive Computing have created one system to coordinate, communicate and connect Man, Machine and Method remotely. Here, Industry 4.0 or Manufacturing 4.0 is the amalgamation of IT, ICT and Manufacturing operations. Data is a valuable asset in digital revolution and this has inspired a vision to the manufacturing industry to create a data space as a trusted field for the exchange of information across company boundaries that helps to ease the overall manufacturing and business operations.

Industry 4.0 principle

National Institute of Mass Communication and Journalism, Ahmedabad

Preface Novel Coronavirus COVID-19 has compelled us to quarantine in our home. Apart from the countries in world, India too is badly affected by this phenomenon. Government imposed lockdown so people stay at home and help the humanity to break the chain of Corona virus. As the Covid19 outbreak continues and all communication channels from Government to media is urging people from mid-March to stay home, people now habituated spending time leisurely on their couch, started consuming and creating contents from home on various mediums. From last 60 days, social distancing and social isolation has become popular habit and it’s no surprise to say that people has started consuming enormous amount of data in creation and dissemination of digital contents. For all of us various mediums including Social media, emerged as a massive communication tool. National Institute of Mass Communication and Journalism (NIMCJ) took this opportunity to study on the media consumption pattern in this lockdown period and tried to understand how people consumed data and contents in various forms.

NIMCJ Media Consumption Survey During National Lockdown Due to COVID-19

National Institute of Mass Communication and Journalism, Ahmedabad

Abstract: In todays’ fast paced world we keep ourselves updated and informed about various happenings around us and form opinions and make judgments on various issues through the use of social media. Internet and rapid digitalization has impacted every aspect of lives across all age groups by making our communication impersonal. Usage of social media and Social Networking Sites (SNS) has increased significantly with far reaching impacts on the social, emotional, academic and physical development of the youth today. All forms of communications particularly, face-to-face social interactions have been reduced to virtual chats over the internet. Extensive usage of SNS is also influencing their interpersonal relationships particularly with their family members, friends and society at large which is likely to be more pronounced in the impressionable age group of 15 – 25 years. This paper endeavors to throw light on above mentioned aspects through research, review of literature and aims to examine the impact of social media on the social behavior of urban Indian youth with special reference to the youth of Ahmedabad.

Use of Social Media by Urban Indian Youth and its impact on Social Behavior

National Institute of Mass Communication and Journalism, Ahmedabad

In this context, the aim of this research paper is to assess and verify the public understanding on ‘Fake Contents’ which ultimately hampering the social fabric and diverging immense popularity of “fifth estate” i.e. online (social and digital) media. This research will be based on an Exploratory Research wherein 100 respondents were selected based on random sampling technique through scheduled questionnaire which were used.

Use of Social Media for Promoting Health Education based on the Uses and Grat...

National Institute of Mass Communication and Journalism, Ahmedabad

World is transforming and converging rapidly through available information in various digital platforms. There has been a lot more discussions and deliberations has happened in the past at media, social, political and government forums about the reliability, authenticity and validity of information shared by users in the form of User Generated Content (UGC). According to a handbook on journalism, ‘Fake News’ and disinformation released by UNESCO, describes briefly about the emerging global problem of fake contents (disinformation) that confronts societies in general and journalism in particular.

Social Media and Fake News (Contents): Impact and Challenges

National Institute of Mass Communication and Journalism, Ahmedabad

लेख़क – डॉ. शशिकान्त भगत, फ़ैकल्टी, नेशनल इंस्टीटूट ऑफ़ मास कम्युनिकेशन एंड जर्नलिज्म, अहमदाबाद. पिता करमचंद गाँधी और पुतली बाई के पुत्र मोहनदास करमचंद गाँधी को जब अखंड भारत और सम्पूर्ण विश्व ‘बापू’ के नाम से पुकारता है तो सभी के जुबां पर कुछ ऐसे शब्द गूँज उठते है जिसमें सत्य और अहिंसा की बयार बहने लगती है| भारत के राष्ट्रपिता, भारत को आजादी दिलवाने में अहम योगदान, सत्य और अहिंसा के प्रेरणा श्रोत, यें सभी शब्द हमारे अंतरात्मा को हमेशा से जगायें रख़ते है|

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Abstract In the broader sense, all printed matter, in a narrower but widespread usage. A fundamental means of informing the public and disseminating ideas, print is a powerful weapon of social and political struggle. Johannes Gutenberg’s invented printing press in 1453. Newspapers developed from about 1612 with the first example in English in 1620. The first circulation of newspapers arose in the early 1800. In the field of media where all media plays an important role but print media are still the favourite one for shaping public opinion which leads to proper decision making on a pertinent cause or issue belongs to public perception. They possess a large amount of power when it comes to public perception. There are seven good reasons for why print media : a tool for reader’s decision making such as reach & reliability, readers have deep relationship with print medium, connection and sharing, print media continues to have a universal appeal with huge variety of content, it allows readers to go online using bridging technologies, It gives any brand an immediate response, as virtually all of the reach is delivered on the day the ad appears. We use print media more appropriate Bcoz of sensory media experience, ideal marketing medium, creating engagement, digging deeper with print, print increases the ROI etc. so in some or the other way print still play an important role.

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National Institute of Mass Communication and Journalism, Ahmedabad

Abstract: Public Relations have been an integral part of human communications, since time immoral. It developed as an art and science in the 20th century. Today, there is no sector, whether it be Government, Private or NGOs, who do edgy in their operations. The ever escalating cost of advertising too has contributed to the significant growth of this industry. While Public Relations, known by other sophisticated names such as advocacy, spin doctor, spin in-spin out etc, has immensely contributed towards highlighting socio-cultural issues, development affairs, exploring the innovative inventions, maintaining and harnessing the organization goodwill in the market. As far as grassroots innovators are concerns they do have knowledge abundance, and some want to use this knowledge to try things out. Public Relations is the tool to promote and explore those knowledge abundance across the human being.

Public Relations in Grassroots Innovations

National Institute of Mass Communication and Journalism, Ahmedabad

Abstract: Man got civilized with exchange of information and freedom of expression among groups and masses over the period of time. The mainstream media especially public service broadcaster has tried to reach maximum socially and geographically in the country but did not reach to local expectation of the community and that’s why community radio came into existence as an alternative media. Whatever happens, happens for good, now, government realized the need of community radio within the geography and started allocating spectrum to the need base community so that community becomes responsible and accountable to each other including governments and empowered the community to get participative & live life democratically. The radio today, is the effective source of information but to most of us it is a passion to get participative in the community at a large. India is a multi dimensional country in terms of population, culture, religion, ethnicity, perception and belief systems, therefore, the terrain of some of the areas is difficult, making them almost inaccessible and by far cut off from the mainstream and similar could be the case of community radios within the capacity limit. Therefore, Akashvani(AIR) has had the challenge of reaching out to even far flung of regions, hence both public service broadcaster and alternate media seems to be at a nascent yet promising and prospective stage, ripe of proper documentation and development of global tools and processes in this digital world. For now, integration remains an ad-hoc and highly individual enterprise. It is important to continue to document and share need based success & failure approach of public service broadcaster and community radios to enable successful adoption of new incarnations by community radio stations.

Importance of Public Service Broadcasters and Community Radio in the Present ...

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In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

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Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

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Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

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