A 6 month comparison between SLAM and Sensis for campaigns that were running at the same time. The results are impressive for SLAM and just another reason why your business should deal with a strategy company to run your online advertising and marketing
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Client Adwords Case Study #2 SLAM vs Sensis
1. Client Adwords Case Study #2
SLAM Strategy
vs
Sensis
(one of Australia's largest Adwords providers)
2. An Apples for Apples Comparison
• A 6 month Adwords campaign comparison
report between SLAM Strategy and Sensis
(one of Australia’s largest Google Adwords
resellers).
• The campaigns were running at the same time
for the same period of time
3. 1187
1960
0
500
1000
1500
2000
2500
SENSIS SLAM
"clicks" - SLAM 65% more
SENSIS
SLAM
65% more click with a similar ad spend but a substantial difference in clicks is a
clear example that the two campaigns are being run very differently.
Fundamentally SLAM generated more clicks because more of our clients budget
was put towards advertising for clicks.
5. $5.15
$3.94
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
SENSIS SLAM
"cost/lead" - SLAM 23% lower
SENSIS
SLAM
Again SLAM’s cost per lead is 23% lower because we are not charging a premium for every
keyword that leads click on. With SLAM our clients get to see the raw data and we treat
our clients businesses as if they were our own. What we see our clients see, what we get
our clients get.
6. $2.33
$1.19
$-
$0.50
$1.00
$1.50
$2.00
$2.50
SENSIS SLAM
"Av cpc" - SLAM 49% lower
SENSIS
SLAM
Roughly half of the money the client allocated to advertising with Sensis was used up in
the cost per click because the client is paying 50% more for their clicks . These funds go
directly to Sensis on top of their management fee. Sensis will NEVER show the raw Google
Adwords data (what Google is charging for clicks) because that is where Sensis make their
money. Worst of all for this reason Sensis clients will never exactly know how much of
their advertising money is going to Sensis and how much is actually going on AdWords.
7. 538
592
510
520
530
540
550
560
570
580
590
600
SENSIS SLAM
"leads" - SLAM 10% more
SENSIS
SLAM
SLAM generated 10% more leads than Sensis for the same 6 months period, generating
approximately 592 leads while Sensis generated 538. That is an extra 54 leads for the same
period. Based on the clients conversion rate (leads to sales) of 65% SLAM generated an
extra 35 sales. At an average sales value of $350 these extra sales converted to an extra
$12,250 in revenue for the client.
8. $7,342.24
$3,748.85
$-
$1,000.00
$2,000.00
$3,000.00
$4,000.00
$5,000.00
$6,000.00
$7,000.00
$8,000.00
SENSIS SLAM
"total cost" - SLAM 51% cheaper
SENSIS
SLAM
• Hypothetically assume the funds from both campaigns were combined into either a full
SLAM or Sensis campaign, what would result? NOTE: Googles policy is not to show two
ads promoting the same company at the same time, so the clicks for both campaigns
can be combined as a representative of a total campaign.
• Multiply the average cost per click achieved by each company with the total combined
clicks from both company campaigns and you can see just how much more Sensis could
cost over a 6 month period just to reach the same number of people.
9. Summary
• Based on the above stats, SLAM has generated
65% more traffic at 50% lower costs and 10%
more leads than Sensis.