The truth about online is that if your not using professionals to help you with your online strategy then you are putting your business at risk.

2. [search engine optimisation]

3. [keywords]

5. The [Truth] about online in Australia? 80% of the population are online Worth $111bn, 97% of Google revenue comes from adwords Approx. AU$12bn was spent shopping online in 2010 -11 20% of all visitors online use Google 81% of Internet consumers use search engines to find a product or service. 90% of search online is done using Google. However only approx. 10% of websites are visible because they aren’t optimised or advertising online.

6. Definition of [Website Optimisation] Is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Also called SEO.

7. [Keywords] are the key to SEO

9. [Long Blue Widget]

11. [Google’s] golden rule Websites will be ranked in order of most relevant to least relevant

13. [Number of Back links]

14. [Relevance of Back links]

15. [Keyword Matching]

16. [Frequency of Keyword(s)]

17. [Location of Keyword(s)]

18. [Freshness of Content]

21. Article Submissions

22. Press Releases

23. Social Bookmarking

24. Social Networking – (Facebook, LinkedIn, Twitter)

25. Directory Submissions

26. News Releases

28. Keywords in Page Titles

29. Site Maps

30. Keyword Focused Pages – (K.F.P’s)

31. Keyword Density - (optimum 5 times)

32. Alt tags - (for images)

33. Meta Tags Keywords - (keywords in source code)

35. So How Much Traffic Is Your Website [Missing]?How Much Traffic Is Your Opposition [Getting]?

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