The document discusses 3 macro trends shaping the world: 1) the world of tech with cloud computing and rapid prototyping, 2) the rise of collective/crowd power and networks of influencers, and 3) the rise of online business with publishing and connecting. It then provides 12 tips for agencies and individuals to succeed in this changing industry landscape, such as partnering with other agencies, being open to new business models, focusing on users in briefings rather than just media buys, allowing for change in processes, starting with small ideas, and adopting a digital mindset of constant change rather than specific skills.
23. 10.
it’s OK to start small. Here are some ideas that did.
Google them.
Coke happiness vending machine.
Puma Eco bag.
Instapaper.
Levis recycle labels
Radiohead pay what you want.
Gmail invite only.
I like it on - fb breast cancer campaign
Burger King King dates a super model.
Global rich list.
Livestrong wristbands
Starbucks Betacup
24. 10.
it’s not about matching luggage and 360 campaigns
an old campaign for O2 in the UK where tv, print, facebook and banners had to look exactly the same
26. 12.
digital is a mindset vs skillset.
You need to get used to constant reiteration, systems
thinking and comfortable with not knowing what comes next.
