JARGON - Ale Lariu

1. JARGON
WHAT ARE THEY TALKING
ABOUT?

2. AREAS OF TERMS
1. Website Development
2. Online Media (Banners)
3. Mobile
4. File Formats
5. More jargon ; )

3. 1. WEBSITE
Let’s Start with Website Jargon

4. FRONT-END
The shiny fancy end
THIS IS WHERE YOU WILL FIND:
Everything you see in your browser
Everything that loads in your browser including analytics
Programming work for what is the “presentation layer”

5. FRONT-END - Types of Terms you may hear refered to as
front-end
HTML - HyperText Markup Language (HTML) HTML elements are the basic
building-blocks of webpages.
HTML 5 - HTML5 is a language for structuring and presenting content for the
Internet. It is the fifth revision of the HTML standard and is still under
development. Its core aims have been to improve the language with support for
the latest multimedia while keeping it easily readable by humans and consistently
Flash - Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to
add animation, video, and interactivity to web pages.
JavaScript - JavaScript is a dynamic language that provides
CSS - Cascading style sheets - used to simplify the coding of the site
Others:
AJAX*
Action Script*
*defined in glossary

8. Red Bull Street Art
•Google Maps API
•HTML/Ajax
•Flash
•Facebook Connect API
•Twitter Auth API
•User Experience

11. http://sour-mirror.jp/_award/en/

12. BACK-END
The application end of the operation
THIS IS WHERE YOU WILL FIND:
Webserver software
Databases
Content Management System

13. CMS
Content management system
you know this if you use wordpress

14. 2. Online Media/BANNERS

15. BANNERS
There are Two Variations of Banners
1. Standard Banners - One-click banners with simple
messaging and animation
2. Rich-Media Banners - provides more opportunity to
create a more engaging experience utilizing video, more
animation or intense interaction

16. STANDARD BANNERS
- Small Flash interactions with one click-through
destination
- Small build size (30-40k) limiting the amount of flash a
developer or creative can use
- Limited Messaging
http://www.adweek.com/adfreak/pringles-banner-ad-worth-few-dozen-clicks-13979

17. STANDARD BANNER SIZES
Annoying boxes that no one clicks on but yet are a great
profit center for many, many agencies.
PIXELS NAME
300x250 MED. RECT. (MPU)
728x90 LEADERBOARD
160x600 WIDE SKYSCRAPPER

18. STANDARD BANNER SIZES

19. BANNER SPECS

20. STANDARD BANNER SIZES
additional sizes that you may find on your media buy
PIXELS NAME
180x150 RECT.
300x600 HALF PAGE AD
120x600 BUTTON 2
88x31 MICRO BAR

21. RICH-MEDIA BANNERS
- Banners that provide
more creative flexibility
- Can drive to multiple
locations
- Multiple Messaging
- Can go beyond the
standard sizes
(dimensions and weight) http://www.youtube.com/watch?v=XwPHlp8OK70

22. Rich-Media Banner Sizes
Build an engaging experience, however, must use thrid
party media suppliers to deliver
Types of Rich Media Banners
NAME FUNCTION
Expandable expands beyond the confines of the traditional banner. Multiple Flash panels can be launched by a
click, roll-over or auto-initiation.
Polite Load can serve larger files without disturbing the loading of the page’s content. It is a Flash-enabled
banner that uses “polite,” sequential downloading and proprietary compression
Video-Unit ability to play videos within a banner

23. 3.Mobile

24. SDK
A software development kit (SDK or "devkit") is
typically a set of software development tools that allows
for the creation of applications for a certain software
package,software framework, hardware platform,
computer system, video game console, operating
system, or similar platform.

25. LBS
Location based
services (LBS) is an
information and
entertainment accessible
with mobile devices
through the mobile
network.
You have used LBS when
You check-in to a place
using FourSquare for
example

26. 4. File Formats
What is the difference between all
of them?

27. File Formats
Flash
- .fla - Flash Source File
- .swf - Final output file from flash
- .flv - Flash Video player (used for sites and Banners)
Image
- .png - portable network graphics
- .jpeg - compression of digital photography
- .gif - graphics interchange format - low bit map (animated .gif)
- vector - use of geometrical points to create an image in computer graphics

28. File Formats
Video

29. 5. More jargon

30. API
APPLICATION PROGRAM INTERFACES
It servers as an interface between different programs
and facilitates their interaction.
Used in more places than you think
Have you ever used Facebook to log onto another
website? Or Twitter?

31. APIs
Basically, someone spends
time and money developing a
service and gives you the
ability to interface with it
through your own website

35. POPULAR DAILY APIs
Google +1 Twitter Facebook

36. OPEN SOURCE
Globally community supported idea
Public license, meaning that it is free
If you loose your developer you can find another
Not without risk but manageable

38. RFID
Radio-frequency identification (RFID) is a technology
that uses radio waves to transfer data from an
electronic tag, called RFID tag or label, attached to an
object, through a reader for the purpose of identifying
and tracking the object. Some RFID tags can be read
from several meters away and beyond the line of sight
of the reader. The application of bulk reading enables
an almost-parallel reading of tags.

39. http://www.youtube.com/watch?v=LqwDqN7LNsc

40. QR CODES
A QR code (abbreviated from Quick Response code) is
a type of matrix barcode (or two-dimensional code) first
designed for the automotive industry. More recently, the
system has become popular outside of the industry due
to its fast readability and comparatively large storage
capacity. The code consists of black modules arranged
in a square pattern on a white background. The
information encoded can be made up of any kind of
data (e.g., binary, alphanumeric, or Kanji symbols).

43. AR
Augmented reality (AR) is a live, direct or indirect,
view of a physical, real-world environment whose
elements are augmented by computer-generated
sensory input such as sound, video, graphics or
GPS data.

45. PLATFORM

46. GAMIFICATION

47. + all process
acronyms that jason
will talk about

48. ANY OTHERS?

49. THANKS!