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DATA VISUALIZATION &
INFORMATION DESIGN
ONE LEARNER’S PERSPECTIVE…
BYSHEILABROBINSON
DATA VISUALIZATION IS
HOT HOT HOT!!!
A Google search returns over
3.4 million hits on the term.
3,179
6,725
15,588
25,492
"Information Design"
 "Data Visualization"
 Infographics
 TOTAL
Over 25,000 SlideShare presentations are
devoted to these 3 topics combined!
PowerPoint was born.
It’s original
purpose was to
work something
like this…
….or
this
But now presentations
are more about this…
…andthis
But we in education just haven’t
quite caught up.
You see…
•  While PowerPoint itself is not necessarily passé, using it in
“traditional” ways is.
•  This is a “traditional” slide. It has too much text, an
overused too small font, bullet points, and complete
sentences.
•  It also has an inappropriate and distracting slide
background and a cheesy piece of clip are stuck in the
lower right corner that adds nothing to the slide.
•  A presenter might even read these full sentences to the
audience while presenting leading to a potentially fatal
phenomenon known as “Death by PowerPoint.”
•  We don’t want our audiences to die, now do we?
•  We also don’t want them tuning out of our presentations,
and into their own electronic devices.
•  Yet, slides like this persist, especially in education – in
meetings, presentations, and professional development
workshops.
Slide titles and bullet points soon rain
down upon audiences with hurricane
force. Weary viewers face the
equivalent of digitized books projected
onto walls… or worse, they suffer the
terror of presenters reading books
projected onto walls.


 
 
 
 
 
 
 
 
 




(http://office.microsoft.com)
Even
knows this!
Using
PowerPoint like
that is like
making a phone
call like this:
So, this slide deck is about some of the
new ideas I’ve learned about presentations.
One idea per
slide, please.
(with limited text)
Slides are free!
More slides ≠ more time presenting!!
Psst! Look closely…it’s chocolate!
So, why just one idea?
People can read faster…
Why?	
  
…than they
can process
your speech.
No bullets needed!
(Why? …because you won’t have enough text
to need them. Get it?)
Interesting stock photos are in!
Clip art is O-U-T!
 Don’t use it!
USE FREE STOCK
PHOTO SITES
flickr.com
istockphoto.com
stock.xchng (sxc.hu)
…and many, many more
DON’T STEP ON TOES!
Look for Creative Commons Licensing
Follow the rules 
Visit creativecommons.org to learn more
Data Visualization & Information Design: One Learner's Perspective
But seriously, what if I really want the
audience to see more than 1 idea on a slide?
LAYERING
Layering is like feeding the
audience by the spoonful.
When to use layering:
•  I want to present these 3 big ideas, and I
want to have the audience see all 3 at
once (but without all this text and bullets,
of course).
•  With layering, I can present important
points one at a time, and then show them
all at once.
•  And I don’t need to program in slide
transitions to do it (because transitions
don’t work well in all environments).
First, I’ll talk about
this idea.
Next, I’ll add
this idea.
Now, I’ll present idea #3.
And the audience now sees all 3!
Hint: Design this slide first!
17	
  
6	
   10	
   10	
   9	
  
38	
  
7	
  
15	
   21	
   25	
  
67	
  
71	
  
73	
  
72	
   71	
  
63	
  
101	
  
87	
   82	
   80	
  
Statement	
  A	
   Statement	
  B	
   Statement	
  C	
   Statement	
  D	
   Statement	
  E	
  
Here’s a layering example with graphs. This is the
whole graph, but I have a lot to explain to the
audience, so layering will work well here.
17	
  
6	
   10	
   10	
   9	
  
Statement	
  A	
   Statement	
  B	
   Statement	
  C	
   Statement	
  D	
   Statement	
  E	
  
The greatest number of respondents “strongly
disagreed” with statement A.
You see, I will want to elaborate on
this point, and I don’t want the
audience focusing on interpreting
the whole graph while I’m talking.
17	
  
6	
   10	
   10	
   9	
  
38	
  
7	
  
15	
   21	
   25	
  
Statement	
  A	
   Statement	
  B	
   Statement	
  C	
   Statement	
  D	
   Statement	
  E	
  
Now I can add a layer and explain this point
while (I hope!) keeping their attention.
Statement A in fact, had the most disagreement
among respondents.
17	
  
6	
   10	
   10	
   9	
  
38	
  
7	
  
15	
   21	
   25	
  
67	
  
71	
  
73	
  
72	
   71	
  
Statement	
  A	
   Statement	
  B	
   Statement	
  C	
   Statement	
  D	
   Statement	
  E	
  
Since they have already had a
chance to process the last 2 points,
I can now add this one.
Similar numbers of respondents agreed with
each statement.
17	
  
6	
   10	
   10	
   9	
  
38	
  
7	
  
15	
   21	
   25	
  
67	
  
71	
  
73	
  
72	
   71	
  
63	
  
101	
  
87	
   82	
   80	
  
Statement	
  A	
   Statement	
  B	
   Statement	
  C	
   Statement	
  D	
   Statement	
  E	
  
The majority of respondents, however, agreed
or strongly agreed with Statement B.
OK, love the visuals (slides are
fun to design now) but I do want
the audience to see some of the
information in print. 
So, I’ll just print all
these slides, 3 up
with the lines next to
them, right? 
Like this!
WRONG!!!
Prepare handouts for
lengthier text you want
the audience to read later.
Distribute these after the presentation.
So, about that data visualization?
I just usually create something like these:
NOT!!!
I’m a learner, remember?
I’m a learner, remember?

I’m learning simple skills with
basic software.	
  
I’m a learner, remember?

I’m learning simple skills with
basic software.	
  
Here’s what I’ve learned about
some of the basics:	
  
I’m a learner, remember?

I’m learning simple skills with
basic software.	
  
Here’s what I’ve learned about
some of the basics:	
  
DEFAULT GRAPHS ARE SO 2010!
#	
  of	
  Men,ons	
  
0	
  
50	
  
100	
  
150	
  
200	
  
250	
  
Category	
  1	
  
Category	
  2	
  
Category	
  3	
  
Category	
  4	
  
Category	
  5	
  
Category	
  6	
  
Category	
  7	
  
210	
  
110	
  
100	
  
100	
  
80	
  
70	
  
60	
  
Number	
  of	
  Men=ons	
  of	
  Each	
  of	
  the	
  7	
  Categories	
  on	
  the	
  Professional	
  
Development	
  Survey	
  
#	
  of	
  Men,ons	
  
Would YOU have known this
pyramid = 210? I wouldn’t have!
Boring title = Junk!
Unnecessary gridlines = Junk!
Unnecessary legend = Junk!
Unnecessary axis labels = Junk!
3D shapes you can’t accurately interpret = Junk!
210	
  
110	
  
100	
   100	
  
80	
  
70	
  
60	
  
Category	
  1	
   Category	
  2	
   Category	
  3	
   Category	
  4	
   Category	
  5	
   Category	
  6	
   Category	
  7	
  
Category	
  1	
  received	
  the	
  most	
  men=ons	
  by	
  
survey	
  respondents.	
  
NOW WE’RE TALKIN’ MODERN!
LOOK MA, NO CHARTJUNK!
PIE IS PASSÉ!
210	
  
110	
  
100	
  
100	
  
80	
  
70	
  
60	
  
#	
  of	
  Men=ons	
  
Category	
  1	
  
Category	
  2	
  
Category	
  3	
  
Category	
  4	
  
Category	
  5	
  
Category	
  6	
  
Category	
  7	
  
Do these look the same size to you?
AND LEAVES US WITH A BAD TASTE.
Default colors are to graphs as
avocado green and goldenrod
are to appliances.
Us Guys
35%
Them Guys
46%
The Other Guys
19%
Nearly half of the participants were them guys.
BUT, LIKE BANANA CREAM OR PECAN…
…PIE IS FINE IN MODERATION AND
WHEN YOU HAVE JUST A FEW SLICES.
TOO MUCH TO TAKE?
No worries. Help is on the way!
Check out my list of teachers. You can learn from them too.
And as for me? Ancora imparo…
THANKS TO MY TEACHERS!
EDWARD	
  TUFTE	
  
NANCY	
  DUARTE	
  
GARR	
  REYNOLDS	
  
STEPHEN	
  FEW	
  
ALBERTO	
  CAIRO	
  
NATHAN	
  YAU	
  
DAVID	
  MCCANDLESS	
  
HANS	
  ROSLING	
  
SUSAN	
  J.	
  KISTLER	
  
STEPHANIE	
  EVERGREEN	
  
ANN	
  K.	
  EMERY	
  
DAVID	
  SHELLARD	
  
JON	
  SCHWABISH	
  
…AND	
  MANY	
  OTHERS	
  
	
  
THESE ARE SOME OF THE INNOVATIVE AND TALENTED
FOLKS TO WHOM I AM DEEPLY INDEBTED FOR THEIR
CONTRIBUTIONS TO THE FIELDS OF DATA VISUALIZATION,
INFORMATION DESIGN, AND PRESENTATIONS, AND
SPECIFICALLY TO MY LEARNING.
Image credits via Flickr

Thanks to:

Lif…
John Ayo
akrabat
geojanitor
Harkko
Jonas Tana
Roberto Verzo 
Claremont Colleges
Digital Library
Kevin dooley
roujo
MartinaYach
Alex.ragone
Cgfaulkner
1950sunlimited
Phil.d
Austin Kleon
Mkandlez
Lauren Manning
Hey Christine
Davidcoxon
Leonard John
Matthews
Ann Davis
Colemama
Certified su
Melissa Maples
Rutger de
Moddertukker
mischiru
John Ayo
Gwynn Michael
DQMountaingirl
Dsselof
Rosefirerising
Johncpiercy
St. Boniface’s
Catholic College,
Plymouth
Dcysurfer
WarmSleepy
	
  	
  
Sheila B Robinson

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Data Visualization & Information Design: One Learner's Perspective

  • 1. DATA VISUALIZATION & INFORMATION DESIGN ONE LEARNER’S PERSPECTIVE… BYSHEILABROBINSON
  • 2. DATA VISUALIZATION IS HOT HOT HOT!!! A Google search returns over 3.4 million hits on the term.
  • 3. 3,179 6,725 15,588 25,492 "Information Design" "Data Visualization" Infographics TOTAL Over 25,000 SlideShare presentations are devoted to these 3 topics combined!
  • 5. It’s original purpose was to work something like this…
  • 7. But now presentations are more about this…
  • 9. But we in education just haven’t quite caught up.
  • 10. You see… •  While PowerPoint itself is not necessarily passé, using it in “traditional” ways is. •  This is a “traditional” slide. It has too much text, an overused too small font, bullet points, and complete sentences. •  It also has an inappropriate and distracting slide background and a cheesy piece of clip are stuck in the lower right corner that adds nothing to the slide. •  A presenter might even read these full sentences to the audience while presenting leading to a potentially fatal phenomenon known as “Death by PowerPoint.” •  We don’t want our audiences to die, now do we? •  We also don’t want them tuning out of our presentations, and into their own electronic devices. •  Yet, slides like this persist, especially in education – in meetings, presentations, and professional development workshops.
  • 11. Slide titles and bullet points soon rain down upon audiences with hurricane force. Weary viewers face the equivalent of digitized books projected onto walls… or worse, they suffer the terror of presenters reading books projected onto walls. (http://office.microsoft.com) Even knows this!
  • 12. Using PowerPoint like that is like making a phone call like this:
  • 13. So, this slide deck is about some of the new ideas I’ve learned about presentations.
  • 14. One idea per slide, please. (with limited text)
  • 15. Slides are free! More slides ≠ more time presenting!! Psst! Look closely…it’s chocolate!
  • 16. So, why just one idea?
  • 17. People can read faster…
  • 18. Why?   …than they can process your speech.
  • 19. No bullets needed! (Why? …because you won’t have enough text to need them. Get it?)
  • 20. Interesting stock photos are in! Clip art is O-U-T! Don’t use it!
  • 21. USE FREE STOCK PHOTO SITES flickr.com istockphoto.com stock.xchng (sxc.hu) …and many, many more
  • 22. DON’T STEP ON TOES! Look for Creative Commons Licensing Follow the rules Visit creativecommons.org to learn more
  • 24. But seriously, what if I really want the audience to see more than 1 idea on a slide?
  • 26. Layering is like feeding the audience by the spoonful.
  • 27. When to use layering: •  I want to present these 3 big ideas, and I want to have the audience see all 3 at once (but without all this text and bullets, of course). •  With layering, I can present important points one at a time, and then show them all at once. •  And I don’t need to program in slide transitions to do it (because transitions don’t work well in all environments).
  • 28. First, I’ll talk about this idea.
  • 31. And the audience now sees all 3!
  • 32. Hint: Design this slide first!
  • 33. 17   6   10   10   9   38   7   15   21   25   67   71   73   72   71   63   101   87   82   80   Statement  A   Statement  B   Statement  C   Statement  D   Statement  E   Here’s a layering example with graphs. This is the whole graph, but I have a lot to explain to the audience, so layering will work well here.
  • 34. 17   6   10   10   9   Statement  A   Statement  B   Statement  C   Statement  D   Statement  E   The greatest number of respondents “strongly disagreed” with statement A. You see, I will want to elaborate on this point, and I don’t want the audience focusing on interpreting the whole graph while I’m talking.
  • 35. 17   6   10   10   9   38   7   15   21   25   Statement  A   Statement  B   Statement  C   Statement  D   Statement  E   Now I can add a layer and explain this point while (I hope!) keeping their attention. Statement A in fact, had the most disagreement among respondents.
  • 36. 17   6   10   10   9   38   7   15   21   25   67   71   73   72   71   Statement  A   Statement  B   Statement  C   Statement  D   Statement  E   Since they have already had a chance to process the last 2 points, I can now add this one. Similar numbers of respondents agreed with each statement.
  • 37. 17   6   10   10   9   38   7   15   21   25   67   71   73   72   71   63   101   87   82   80   Statement  A   Statement  B   Statement  C   Statement  D   Statement  E   The majority of respondents, however, agreed or strongly agreed with Statement B.
  • 38. OK, love the visuals (slides are fun to design now) but I do want the audience to see some of the information in print. So, I’ll just print all these slides, 3 up with the lines next to them, right? Like this!
  • 40. Prepare handouts for lengthier text you want the audience to read later. Distribute these after the presentation.
  • 41. So, about that data visualization? I just usually create something like these:
  • 43. I’m a learner, remember?
  • 44. I’m a learner, remember? I’m learning simple skills with basic software.  
  • 45. I’m a learner, remember? I’m learning simple skills with basic software.   Here’s what I’ve learned about some of the basics:  
  • 46. I’m a learner, remember? I’m learning simple skills with basic software.   Here’s what I’ve learned about some of the basics:  
  • 47. DEFAULT GRAPHS ARE SO 2010! #  of  Men,ons   0   50   100   150   200   250   Category  1   Category  2   Category  3   Category  4   Category  5   Category  6   Category  7   210   110   100   100   80   70   60   Number  of  Men=ons  of  Each  of  the  7  Categories  on  the  Professional   Development  Survey   #  of  Men,ons   Would YOU have known this pyramid = 210? I wouldn’t have! Boring title = Junk! Unnecessary gridlines = Junk! Unnecessary legend = Junk! Unnecessary axis labels = Junk! 3D shapes you can’t accurately interpret = Junk!
  • 48. 210   110   100   100   80   70   60   Category  1   Category  2   Category  3   Category  4   Category  5   Category  6   Category  7   Category  1  received  the  most  men=ons  by   survey  respondents.   NOW WE’RE TALKIN’ MODERN! LOOK MA, NO CHARTJUNK!
  • 49. PIE IS PASSÉ! 210   110   100   100   80   70   60   #  of  Men=ons   Category  1   Category  2   Category  3   Category  4   Category  5   Category  6   Category  7   Do these look the same size to you? AND LEAVES US WITH A BAD TASTE. Default colors are to graphs as avocado green and goldenrod are to appliances.
  • 50. Us Guys 35% Them Guys 46% The Other Guys 19% Nearly half of the participants were them guys. BUT, LIKE BANANA CREAM OR PECAN… …PIE IS FINE IN MODERATION AND WHEN YOU HAVE JUST A FEW SLICES.
  • 51. TOO MUCH TO TAKE?
  • 52. No worries. Help is on the way! Check out my list of teachers. You can learn from them too.
  • 53. And as for me? Ancora imparo…
  • 54. THANKS TO MY TEACHERS! EDWARD  TUFTE   NANCY  DUARTE   GARR  REYNOLDS   STEPHEN  FEW   ALBERTO  CAIRO   NATHAN  YAU   DAVID  MCCANDLESS   HANS  ROSLING   SUSAN  J.  KISTLER   STEPHANIE  EVERGREEN   ANN  K.  EMERY   DAVID  SHELLARD   JON  SCHWABISH   …AND  MANY  OTHERS     THESE ARE SOME OF THE INNOVATIVE AND TALENTED FOLKS TO WHOM I AM DEEPLY INDEBTED FOR THEIR CONTRIBUTIONS TO THE FIELDS OF DATA VISUALIZATION, INFORMATION DESIGN, AND PRESENTATIONS, AND SPECIFICALLY TO MY LEARNING.
  • 55. Image credits via Flickr Thanks to: Lif… John Ayo akrabat geojanitor Harkko Jonas Tana Roberto Verzo Claremont Colleges Digital Library Kevin dooley roujo MartinaYach Alex.ragone Cgfaulkner 1950sunlimited Phil.d Austin Kleon Mkandlez Lauren Manning Hey Christine Davidcoxon Leonard John Matthews Ann Davis Colemama Certified su Melissa Maples Rutger de Moddertukker mischiru John Ayo Gwynn Michael DQMountaingirl Dsselof Rosefirerising Johncpiercy St. Boniface’s Catholic College, Plymouth Dcysurfer WarmSleepy