1. Social Media Cheat Sheet
Imagine!
All you had to do is set up a website. The site did all the work. You didn’t have to do a thing.
Well, maybe watch the clicks, sales and repeat business.
You didn’t have to supply engaging content, send out catchy emails or “tweet”, for example.
Life was good.
No site audits needed. No worries!
There is no need to be flexible and change up the plan because Google tweaked again!
Hey, wakeup – that wasa great dream whileitlasted wasn’tit?
So back to the real world.
Communication is the key to all thriving businesses. People are searching for something when
they visit your website. Just like they walked into a store and “want your help”.
Steps to Walk your Talk
Social Sharing is simple tidbits of information that can attract your visitors to become a regular
audience.
Review your social profile so that it is as engaging as your website. Social media helps start the
conversation by setting the tone and personality of your brand.
You want people to recognize and interact with you, right?
It takes more time and money to get one client to your site. So when they visit, you want to
convert them to repeat business. Happy customers share information and give referrals on the
average of 4 times per year.
Today doing business on the phone is an everyday thing. Simple navigation is essential when
they visit. Show them that you like them with easy to view, clear and concise information.
Make Scrolling Easy
Always know your audience and what they want so the content will pass the “what’s in it for
me” test. Never forget the reason everyone is on the internet is to share, research, learn, view, or
connect with others.
Your audience scans the page in the shape of a” F”. Each website they visit is different from the
other so keep yours simple. Readers focus on the left first so make sure the Social Icons are
visible, colorful and sizable.

2. Visitors spend just seconds scrolling and if they see nothing relevant that catches their eye they
leave in a flash!
Often sharing is an impulse, so you want to hook them in with:
 Short attention grabbing headlines
 Quality content
 Opt-in choices
 Compelling photographs
 Social Icons on each page
 Hyperlinks to site pages
 Calls to action
There is more engagement on Facebook and Twitter with newsworthy photos so use pictures to
your advantage.
 Put your Social Icons visible at the end of the page.
Social Sharing Plan
Now SEO, Social Sharing, and Search Engines work hand and hand to provide ranking. It can
only take one engaging message to go viral. Take the time to explore new ideas and form a
communication strategy.
Let your audience hear from you regularly by setting up a message queue connected to your new
blog posts. You can schedule the same announcement and send to Twitter, Facebook, and
Google+ that first day. Then stagger that information to go out the next day, in a week or a
month’s time. Tools, such as Hoot Suite or Sprout Social can help keep things organized.
Make Words Important
Social media is instant, up front and personal, so speak to your audience in their language. You
may post many times a day on Twitter as long as your 100+ characters are still worth reading.
There is a fine line between being annoying and applicable so keep it in a friendly, non-technical
and patronizing way.
Cover Your Bases
Social chatting is important, but it will not do it all for you!
A relationship building package includes Social Media and Email. When you include instant
clicks and regular sharing with a distribution of valuable information through email, you will
develop a dedicated following.
Email provides another type of visibility for your brand. Building trust and value will convert
website traffic into paying customers.
There is no quick path to instant profit or success. You need to analyze your website regularly.
There will always be changes when it comes to Social Media, SEO, and Search Engines, so

3. developing a focused marketing program, which includes some flexibility, will balance your
delivery efforts.