All the elements you need for a blog post that meets your destination marketing goals.
Presented at the 2014 Social Media Tourism Symposium (SoMeT) in Nashville, TN.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
37. Give them the info
they seek, in the
words they are using
to search for it
@SheilaS
@TourismCurrents
38.
39.
40. SEO plugins for WordPress:
All-in-One SEO Pack
WordPress SEO by Yoast
@SheilaS
@TourismCurrents
41. A Possible Post Format
● "Great Local Breakfast Places in XYZ"
● Strong opener, often a quote
● The List (using bullets, headers, etc.)
● Mom's Cafe (farm-to-fork)
● Selena's Taqueria (breakfast tacos)
● Fred's Downtown Diner (Old School)
● Closing words, call to action
@SheilaS
@TourismCurrents
42.
43. Your turn....
Take 2-3 minutes to
sketch out a
breakfast post
outline for your blog
51. Get More From Your Archives
● Use for internal links
● Re-share periodically on
social....ICYMI
● Re-share periodically in
emails/newsletters
● Use them to answer visitor
questions on social @SheilaS
@TourismCurrents
52. Photo Credits
All photos mine except....
● Buckets by Angie
Harms on Flickr CC
(Creative Commons)
● You need a map by
Stephan van Es on
Flickr CC
● Roget's Thesaurus by
Professor Cooper on
Flickr CC
● Newsboys via the
U.S. National
Archives on Flickr
Commons, circa 1909
53. Thanks very much!
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents