Learn how social networking can help a CVB or DMO connect with B2B markets like meeting and event planners and tour operators. A presentation at the 2014 TTIA (Texas Travel Industry Association) Travel and Tourism College - http://www.ttia.org/events/event_details.asp?id=360106 My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com

1. Social Media for B2B
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents

2. Any marketing strategy asks....
What are your goals?
Who is your market?
Where can you get in front of
that market (including online?)
@SheilaS
@TourismCurrents

4. Social media isn't the place
to be "sales-y"
BUT
Likes/followers can become
sales opportunities & leads
@SheilaS
@TourismCurrents

6. "Hand out
knowledge, not
brochures"
Real Lawyers Have Blogs
@SheilaS
@TourismCurrents

7. Social media for B2B is like a trade show
Photo credit siebenthalercreative Flickr CC

8. Your LinkedIn Trade Show Booth
People's
personal
profiles &
activity
Company Page
@SheilaS
@TourismCurrents

9. How People Can Help Pages
Help with Page content & ideas
Like & Share Company Page updates
Tag the Page in their personal updates
Tell their other networks about it
@SheilaS
@TourismCurrents

10. Key to LinkedIn ....
Groups!

12. New to LinkedIn ....
Publishing from your
personal profile

14. New to LinkedIn ....
Showcase sub-pages
for your Company Page

19. B2B Social
Media
Beyond
LinkedIn @SheilaS
@TourismCurrents

22. Are
#eventprofs
on Twitter?
Yes! @SheilaS
@TourismCurrents

24. Are
#eventprofs
on Instagram?
Yes! @SheilaS
@TourismCurrents

25. In-app screenshot
of Instagram
photos with
#eventprofs
hashtag
Also look for
#meetingprofs

27. Are
#eventprofs
on Pinterest?
Yes! @SheilaS
@TourismCurrents

30. Under-utilized
platform?
SlideShare
@SheilaS
@TourismCurrents

32. Social SEO
Get found!
Optimize YouTube,
SlideShare & Flickr
for search @SheilaS
@TourismCurrents

34. Is Facebook
ever relevant
for B2B?
@SheilaS
@TourismCurrents

37. Fundamentals
Know your market, goals & metrics
Build relationships & network where
your market is active
Better to be great on 1-2 platforms
than over-extend & stink at 8 of them
@SheilaS
@TourismCurrents

38. @SheilaS
@TourismCurrents
Checklist

LinkedIn: an ecosystem of active staff personal
profiles + solid Company Page

Blogs: read/interact on key ones (start your own?)

Twitter: hashtags & chats

Instagram: hashtags

Pinterest: relevant Boards & people

SlideShare: consider it

Social SEO: title, describe, tag

Facebook: yes, if your market's there

39. Thanks very much!
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents