Tech News Update for AWC Communicators
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Get ready for a peek over the tech horizon to investigate some of the big changes in technology and social media that will drive changes in communications. Miss the webinar? Go here to see about the next one, from AWC (Association for Women in Communications) http://womcom.org/index.asp
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Tech News Update for AWC Communicators
- 1. Betamax photo courtesy jurvetson at Flickr CC Ear to the (Geek) Ground: Tech News You Can Use
- 2. Your Nerd Guide... Sheila Scarborough @SheilaS on Twitter
- 4. What those trends might mean for you as a communicator
- 5. Always asking the So What? question
- 11. Virtual Reality
- 12. (Pause for mid-session Q&A)
- 14. Google Voice, Buzz and Wave
- 15. Location-based games and apps
- 16. (Wrap-up Q&A)
- 18. Your Search Isn't My Search Control key closeup courtesy renatotarga at Flickr CC
- 22. Scholar: academic papers, theses, abstracts, court opinions
- 23. Images
- 24. Video
- 26. How to Keep Up with Google
- 29. YouTube....2 nd largest search engine!
- 31. Bing....innovating, market share increasing
- 34. Is your content mobile-friendly?
- 35. More plain language/full sentence search
- 37. Augmented Reality Photo courtesy Wikimedia Commons
- 38. Example: Spotted by Locals A presentation on SlideShare called: Augmented reality for city travelers
- 39. So What? How can you augment your customer's reality? It's just additional info: what database does the service use for listings? Are you IN those listings? If you're in travel/tourism, this is a big deal
- 40. Want Some Virtual Reality?
- 41. Second Life is Still Alive Training in Second Life courtesy Working Inworld Blog
- 42. Example: National Geographic Blog post about their presentation/participation in a Second Life conference: Virtual Reality for the Real World National Geographic 's Blog Wild
- 44. Saves money, engages participants
- 47. The Pause That Refreshes: It's Q & A Time! 555 LED flasher candy creation (courtesy oskay at Flickr CC)
- 49. Mobile
- 50. Mobile
- 51. Mobile
- 52. Mobile
- 54. Smartphone courtesy rianvanu on Flickr CC
- 55. Mary Meeker on Mobile (at Web 2.0 Summit) “ Meeker thinks we’re in a new computing cycle with the mobile web. Meeker believes Apple’s iPhone and iPod touch are leading the way here, big time. She thinks the mobile web will be 10 times as big as the more traditional desktop Internet, and that it will grow much faster. She also notes that the technologies around it are exploding: Wi-Fi, GPS, 3G, Bluetooth, etc. And all of this is exploding in a recession, she notes.” (as quoted by TechCrunch)
- 57. Makes everyone a $50,000 TV news van
- 58. So What? If you do nothing else today, go figure out how to make your site(s) mobile-friendly Try Google's mobile optimizer: http://www.google.com/gwt/n Have a WordPress blog? Try MobilePress: http://mobilepress.co.za/
- 62. So What? Docs/presos via email STINKS
- 64. How they work
- 66. The fight to be “mayor” is good for you!
- 67. Customer tips on venue page are feedback
- 69. Gowalla: Whole Foods flagship, Austin TX
- 71. Video
- 73. Whew! Thanks for Coming Today She's geeky! (courtesy Cambodia4KidsOrg at Flickr CC)
- 75. @SheilaS
Notas del editor
- Thanks for joining us today on the Webinar! Explain the photo
- I love talking about this stuff! If I don't know the answer I'll try to find it for you. It IS hard to keep up with all of this (I consider it part of my full-time job and it's near-impossible for me) so find yourself a tech guide or tech mentor. Someone a bit further out than you – just on the horizon – if they fall out of sight, you may not want to go there. :) If you follow me on Twitter, please “at” me and say Hi!
- We're covering a lot of territory, not enough time to go into much depth. I want you to walk away ready to do more research in the areas that make sense for your business I want you to be able to say, “I've heard of that....”
- The “Geek Dashboard Pack” has links and references, and is a good place for “starter kit” information about today's topics. SlideShare, if you haven't heard of it, is a wonderful research resource (and it's Google-indexed, so your SlideShare channel is another way to get your content found. Title, tag and describe with that in mind!)
- I'm going to blast along here, but making every effort to leave time for questions at the halfway point and at the end.
- Lots of shifts and changes that you may have missed in life's general hullabaloo, so we'll skim through the big ones here.
- It used to be that if you and I sat down and searched for “great microbreweries in Nebraska” in Google, we'd get the same results. Today, if you do that, our results might not be exactly the same. Here is why....
- ** Real-time: Bing added Twitter, MySpace and FB Fan Page results first, and now Google has them as well plus Google Buzz posts (not all show for all searches.) ** Personalized: Google tracks your search data and keeps it for up to 180 days (used to be opt-in, but is now opt-out.) Your results are targeted to your previous preferences (SOX for baseball vs Sarb-Ox for accountant) so you may have different SERPs than someone next to you searching the same term. Is this a problem/echo chamber? ** Social: What results do your friends like? (my social circle is ppl connected thru Google – my G. Profile is pretty complete, so lots.) Do you even want to know? Make content something ppl want to share!
- As you can see, Google lives to organize information. If you search Web, you will get a mix of results (news, text, images, video) If you want to get very specific with pages of results, go to the specific search engines.
- Most people never look past the Web link at the upper right, but all of the other Google search engines, tools and services are findable through the drop-downs here. For the truly curious and geeky, go to Google Labs for all the newest experiments and products.
- ** Twitter search: Although we just heard this week that every tweet since the beginning of time is going to the Library of Congress, Twitter Search only goes back a few weeks. Best for pulse checks. ** YouTube: Although owned by Google, when broken out it ranks as 2 nd largest worldwide. ** Facebook: (with a FB account) enter search terms in the Search box, get back related people, pages and results from your FB friends. ** Bing: 12% - Market share increasing, I'd never bet against Microsoft when stakes are so high and they have money. “Richer” more visual, intuitive search (4sq data going to Bing Maps: what's hot, literally!) ** Yahoo: 14% - still a player
- Always create content with search in mind. Keywords matter everywhere. Don't obsess, but.... For example, your Facebook Fan Page updates now matter for SEO. Title, tag and describe your videos and photos; the bots can't see photos or video (yet, HTML5 in video may change that) but they can crawl text related to those visual items. Remember that people are driving around looking for info on a mobile device. If your sites are a pain to navigate on a smartphone, people will vote with their Blackberries and iPhones and go to sites that CAN use.
- ** Dell ** National Geographic ** A SLURL is just a SL URL.
- Just went to a corporate event as part of a speaking engagement, very not-trendy group, and iPhones and Blackberries were everywhere. iPhone = total game changer Android = power is in the spread of many devices across all carriers RIM/Blackberry = not dead yet Nokia = still dominates the planet market share, but are they too late? Never count out those Finns! Many thought Motorola was dead....
- Combination of smartphones and social networking is incredibly powerful. Those of you who remember the Dick Tracy watch? Well, it's here.
- Meeker is a Wall Street securities analyst who has been covering the tech scene for years.
- ** Google Voice is still in beta, so invite-only, but anyone can request an invite. Might be worth checking out ** Buzz - Sharing in your email IN box not always a great idea. Anyone could see who you email and connect with the most. ** Wave – no one really knows yet, but interesting to watch. Great example of collaborating in the cloud, as with Google Docs. Can attach large files to a Wave, people can replay it if they come in late, very flexible.
- What's the big difference? Not a whole lot. Maybe that Gowalla is more geared to the travel experience (with “Nearby Trips”) & photos Foursquare is badge-collecting, Gowalla's “game” is more of virtual items in a passport – more like virtual geocaching/scavenger hunting in some ways. More share-y and fun in that way. Which phones they work on, which cities have venues. Name recognition key for each brand. Others incorporating location (Yelp, Twitter) Key in blog post comment: Winner = who can make check-in/local info more fun, useful and relevant