The presentation showcases Latest Trends in Healthcare. Featuring start-ups in online healthcare space who are using technology to deliver better healthcare and information to users.

1. Latest Trends in eHealth
- A Comprehensive Outlook
www.HealthcareMagic.com

2. eHealth In India at a Glance
Steadily growing use of Electronic Communication and Information
Technology in the Health Sector
Web Content and Forums
Telemedicine/Web Medicine/Remote Medicine
Electronic Health Record (EHR)
Disease Management Services
Diet, Fitness, Wellness Services
Corporate Healthcare
Automated Health Tools

3. Web Content and Forums
 Health articles / Health communities / Doctor Listing
 Focus on patient information and awareness
 Focus on Disease Conditions / Symptoms / Treatment
 Self-help symptom tracker
 www.DoctorNDTV.com
 www.IndiaParenting.com
 Limitation: No personalization, Not consumer driven

4. Web Telemedicine/ Remote Medicine
 Doctor on phone call, Live Chat
 Focus on increasing Access to qualified Doctors
 Fill a major gap in India as government/ public health
helplines are largely unavailable
 Fills gap of in-person physician interaction: for e.g.
patient counseling, sensitive questions
 www.HealthcareMagic.com
 Challenges: Internet / Credit Card Penetration, Not
integrated with Health Insurance Policy

5. Home Page (Web 2.0 compliant)

6. Home Page (Web 2.0 compliant)

7. Live Chat Page

8. Electronic Health Record
 Collecting and storing patient information in digital format
 Key to improving workflow and increasing efficiency in health
care settings
 Enables physicians to provide evidence-based quality care
 Empower patients to take control of his/her health
information
 Provide vital data for health policy makers, insurance
providers , researchers, drug-development
 www.Healthizen.com
 www.OrangeCross.com
 Challenges: Not the primary need of the Online users

9. Disease Management Services
 Focus on patients at risk of/ diagnosed with certain illnesses
 Very relevant in the scenario of increasing prevalence of
chronic diseases and ageing population (Diabetes,
Hypertension)
 Potential users include both individual patients and
organizations
 A hot topic amongst new companies in India
 www.Wellinformed.in , www.Yoscare.in
 Healthways , Vital Health (Overseas companies)
 Challenges: High Cost/ Clash of interest with the treating
specialist

10. Diet, Fitness and
Wellness Services
 Weight Loss / Gain / Diet Chart / Nutrition Advice
 Progress tracking tools and reminder services that promote
user motivation
 Online model makes them well positioned to reach diet and
fitness conscious young adults
 www.Lifemojo.com
 www.Nutritionvista.com
 Challenges: Competition from next door physical outlets
like VLCC / Over crowded market space

11. Corporate Healthcare
 Targeting organizations rather than individuals
 Popularity increasing as corporates compete to offer best
possible employee benefits
 Also combined with In-house health checkup / risk
assessment / programs like Yoga and Meditation
 Arrange for discounted health checkups , discounted
hospitalization and pharmacy
 www.Orangecross.com
 www.Healthji.com
 Challenges: Corporates have existing tie up with local
hospitals for similar services / Cost of Implementation

12. Automated Health Tools
 Self-Help Tools like SMS based Medication Reminder
 Automated Health Risk Assessment
 Calculators for BMI / Smoking Risk / Cardiac Risk etc.
 Good for large population base as the system is automated
and scalable
 www.PurpleTeal.com
 Challenges: Monetization / Awareness

13. Summary
1. High Growth: Penetration of Internet (40 million
users) and Mobile (500 million users)
2. Driving Factors:
• Increased Healthcare Cost
• Increased emphasis on Preventive Health
• Increased consumer awareness
3. Challenges: Mind-set change from the physical
clinic/hospital model to new delivery channels
4. Potential: Vast untapped market , initial uptake is
very positive

14. The Company
• Mr. Kunal Sinha, Founder and CEO
 Second Time Entrepreneur – Successful exit in the first venture
 Graduated from IIT Kanpur, Worked with IBM
• Dr. Abhilash Thirupathy, Customer Relationship Manager
 MBA from IIM Lucknow
 Worked with Johnson and Johnson
Other Facts:
 Over 700,000 visitors and users
 Over 200,000 live patient interactions (In first year, service was Free for users)
 Funded by Accel Partners (Facebook, Real Networks, Veritas)

15. Thank You
For more information, contact
shekhar@healthcaremagic.com
Disclaimer : The views mentioned here are author’s personal views and not based on any statistical report
www.HealthcareMagic.com