SlideShare una empresa de Scribd logo
1 de 36
Descargar para leer sin conexión
Our Portfolio
Thinker Venture Consultancy initiative is to help business and brands owner in strengthen
their marketing strategy with our expertise and network in the industry, to drive the most
result in every business plan we spearhead.
Focused Group
A focus group is a form of qualitative research in which a group of people are asked
about their perceptions, opinions, beliefs, and attitudes towards a product, service,
concept, advertisement, idea, or packaging
Media day is a special press conference event where rather than holding a conference
after an event to field questions about the event that has recently transpired, a conference
is held for the sole purpose of making newsmakers available to the media for general
questions and photographs often before an event or series of events
Media Day
Media relations involves working with media for the purpose of informing the public of an
organization's mission, policies and practices in a positive, consistent way.
Media Relations
Black Tie Party KL is a brand oriented, stylish & elegantly party ever for people which
connected to your brand. Open to guest such as VIP customers, the Corporate captain,
media & celebrities & your network in business to glam up, social and experiencing the brand
in a black tie prom.
Media Sponsor Event
Public relations (PR) is the practice of managing the spread of information between an
individual or an organization and the public. Gaining exposure to their audiences using
topics of public interest and news items that do not require advertising dollar.
Public Relations
In crowded marketplaces, companies strive for a unique selling proposition that can
separate them from the competition in the minds of consumers. CSR can play a role in
building customer loyalty based on distinctive ethical values
Corporate Social
Responsibility
A form of brand or advertising campaign that involves a well known person using their
fame to help promote a product or service.
Endorsement
New Media uses a combination of social media tools that are available to reach and
better communicate with influencers and consumer audiences directly.
New Media
Guerrilla marketing is an advertising strategy in which low-cost unconventional means are
used, often in a localized fashion or large network of individual cells, to convey or
promote a product or an idea.
Guerrilla Marketing
A Rowing task force is a unit or formation established to work on a single defined task or
activity. In this case, to bring your brand and product directly to the consumer.
Rowing Taskforce
Public activation, also called brand engagement which focuses on building a longer term
emotional connection between the brand and the customer.
Activations
Meet a few of our happy customers from all around the world.
Satisfied Clients:
HOW WE WORKS
Thinker Venture Consultancy
Defining
• Initial team examines client's
situation and identifies issues.
Defines objectives for the
assignment. Makes
presentation to client.
• What we do: Researching the
company and collating
information (eg sales data).
Fact-finding
• The stage where the
consulting team begins to
work closely with the client
team. Begin interviews with
members at every level of
the client organization.
• What we do: Scheduling and
conducting interviews,
writing up findings.
Identifying
• The full team is assembled
and fully briefed for the
assignment. Steering
committee also identified
and assembled in the client
organization.
• What we do: Preparing
briefing material, further
research.
Recommendations
• Brainstorming solutions
based on information
collected are identified.
Feed back ideas to client
team and present
recommended solutions
• What we do: Participation in
brainstorming sessions,
writing up recommendations
into presentations.
Implementing solution
• Working with the client to
implement
recommendations.
• What we do: Organizing
training sessions for client
organization employees,
monitoring progress and
writing up results and
solutions for future reference
Updating You.
• Throughout the process the
client steering committee is
kept up to date with findings
and progress.
• What we do: participation in
brainstorming sessions,
writing up recommendations
into presentation
CONSULTING WORKFLOW
Thinker Venture Consultancy
STAGE 1 - VISITATION
Thinker Venture Consultancy
Needs Analysis
• Identify the client needs & what they hope to
achieved on this assignment.
STAGE 2 –MARKETING
ANALYSIS
Thinker Venture Consultancy
Information-gathering
– Observation
– Case studies
– Interviews
– Focus groups
– Surveys
SWOT Analysis
• Strength, weaknesses, opportunities and threats
Gap Analysis
to identify the gap between "where we are" and "where we
want to be")
Solutions
• Identifying possible solutions
Recommendations
Present our recommendations to the client
– Loyalty program
– Activations
– Strategic Alliance
– Public Relation
– Media Relation
– Investor Relation
– Sponsorship
– Campaign
– Branding
– Promotion
– Human Resources
– Training
STAGE 3 - IMPLEMENTATION
Thinker Venture Consultancy
Project Specifics
including the :
– scope of services to be provided, timeline, team and
budget.
Implementation
Implementation of your recommendations
– Human Resources
– Agency
– Supplier
– Contractors
Post-project Review
• Client feedback questionnaire
• Market Sizing
• Reduce Costs
• Industry Analysis
• Increase Profitability
• Pricing and Valuation
• New Market Entry
• Investment Decisions
• Mergers and Acquisitions
(M&A)
• Business Turnaround
• Organizational Behavior
• Product Development and
Launch
• Government/Non Profit
Strategy
Business
Framework & Topic
Reference Link:
www.everythinkerbusiness.com www.mapp.my

Más contenido relacionado

La actualidad más candente

Presentation on aida model.pptx nike
Presentation on aida model.pptx nikePresentation on aida model.pptx nike
Presentation on aida model.pptx nike
nikesha97
 
FCB Presentation 12/20/2010
FCB Presentation 12/20/2010FCB Presentation 12/20/2010
FCB Presentation 12/20/2010
DWTurner
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction Presentation
Jeanette Harris
 
Mind Methods Marketing 2015
Mind Methods Marketing 2015Mind Methods Marketing 2015
Mind Methods Marketing 2015
Simon Tokic
 

La actualidad más candente (19)

Project promotion and marketing for non-profit organizations
Project promotion and marketing for non-profit organizationsProject promotion and marketing for non-profit organizations
Project promotion and marketing for non-profit organizations
 
Promotive Solutions Business Proposal
Promotive Solutions Business ProposalPromotive Solutions Business Proposal
Promotive Solutions Business Proposal
 
Credentials 2017
Credentials 2017Credentials 2017
Credentials 2017
 
What is marketing
What is marketingWhat is marketing
What is marketing
 
PR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignPR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaign
 
Nonprofit Marketing Fundamentals Webinar
Nonprofit Marketing Fundamentals Webinar Nonprofit Marketing Fundamentals Webinar
Nonprofit Marketing Fundamentals Webinar
 
Dreamlockers - Why we are the best
Dreamlockers - Why we are the bestDreamlockers - Why we are the best
Dreamlockers - Why we are the best
 
Presentation on aida model.pptx nike
Presentation on aida model.pptx nikePresentation on aida model.pptx nike
Presentation on aida model.pptx nike
 
FCB Presentation 12/20/2010
FCB Presentation 12/20/2010FCB Presentation 12/20/2010
FCB Presentation 12/20/2010
 
SMC Introduction Presentation
SMC Introduction PresentationSMC Introduction Presentation
SMC Introduction Presentation
 
Positioning your nonprofit
Positioning your nonprofitPositioning your nonprofit
Positioning your nonprofit
 
Creative strategy
Creative strategyCreative strategy
Creative strategy
 
Harlon's goals
Harlon's goalsHarlon's goals
Harlon's goals
 
PR Campaign
PR CampaignPR Campaign
PR Campaign
 
Creating a Successful Marketing Campaign
Creating a Successful Marketing Campaign Creating a Successful Marketing Campaign
Creating a Successful Marketing Campaign
 
Integrating an Effective Marketing Plan
Integrating an Effective Marketing PlanIntegrating an Effective Marketing Plan
Integrating an Effective Marketing Plan
 
Brand advocacy
Brand advocacyBrand advocacy
Brand advocacy
 
Presentation on hierarchy models and dagmar approach
Presentation on hierarchy models and dagmar approachPresentation on hierarchy models and dagmar approach
Presentation on hierarchy models and dagmar approach
 
Mind Methods Marketing 2015
Mind Methods Marketing 2015Mind Methods Marketing 2015
Mind Methods Marketing 2015
 

Destacado

South Euclid Business Guide
South Euclid Business GuideSouth Euclid Business Guide
South Euclid Business Guide
Mark Nowak
 
Diseccion de cerdo
Diseccion de cerdoDiseccion de cerdo
Diseccion de cerdo
ashly chavez
 
Soy importante en mi familia del 6 al 17 de abril
Soy importante en mi familia del 6 al 17 de abril Soy importante en mi familia del 6 al 17 de abril
Soy importante en mi familia del 6 al 17 de abril
Leydis Angarita
 

Destacado (20)

Who Am I?
Who Am I?Who Am I?
Who Am I?
 
Ebola Virus
Ebola VirusEbola Virus
Ebola Virus
 
Link between replication and cell cycle
Link between replication and cell cycle Link between replication and cell cycle
Link between replication and cell cycle
 
South Euclid Business Guide
South Euclid Business GuideSouth Euclid Business Guide
South Euclid Business Guide
 
Community Standards
Community StandardsCommunity Standards
Community Standards
 
GM COURSE
GM COURSEGM COURSE
GM COURSE
 
Metabolomics
MetabolomicsMetabolomics
Metabolomics
 
DOC001 (1).PDF
DOC001 (1).PDFDOC001 (1).PDF
DOC001 (1).PDF
 
actividad 2 Christa noguera
actividad 2 Christa noguera actividad 2 Christa noguera
actividad 2 Christa noguera
 
Skype fabiola
Skype fabiolaSkype fabiola
Skype fabiola
 
20212331377 01-f119-00001818
20212331377 01-f119-0000181820212331377 01-f119-00001818
20212331377 01-f119-00001818
 
Diseccion de cerdo
Diseccion de cerdoDiseccion de cerdo
Diseccion de cerdo
 
Berne Convention
Berne ConventionBerne Convention
Berne Convention
 
Immunomodulatory properties of Mesenchymal Stem Cells
Immunomodulatory properties of Mesenchymal Stem CellsImmunomodulatory properties of Mesenchymal Stem Cells
Immunomodulatory properties of Mesenchymal Stem Cells
 
Soy importante en mi familia del 6 al 17 de abril
Soy importante en mi familia del 6 al 17 de abril Soy importante en mi familia del 6 al 17 de abril
Soy importante en mi familia del 6 al 17 de abril
 
The Air Act 1981
The Air Act 1981The Air Act 1981
The Air Act 1981
 
Cytoplasmic Inheritance
Cytoplasmic Inheritance Cytoplasmic Inheritance
Cytoplasmic Inheritance
 
Automobile ppt
Automobile  pptAutomobile  ppt
Automobile ppt
 
Present continuous2
Present continuous2Present continuous2
Present continuous2
 
Peroxisomes
PeroxisomesPeroxisomes
Peroxisomes
 

Similar a Thinker Venture Consultancy

Advertising campaign
Advertising campaignAdvertising campaign
Advertising campaign
alecastro97
 
Prudential contentand social-marketing-strategy
Prudential contentand social-marketing-strategyPrudential contentand social-marketing-strategy
Prudential contentand social-marketing-strategy
PHANTOM POWER Marketing
 
Colourful Scrapbook Collage Media Marketing Brainstorm Presentation.pptx
Colourful Scrapbook Collage Media Marketing Brainstorm Presentation.pptxColourful Scrapbook Collage Media Marketing Brainstorm Presentation.pptx
Colourful Scrapbook Collage Media Marketing Brainstorm Presentation.pptx
msjla18378
 

Similar a Thinker Venture Consultancy (20)

Advertising campaign
Advertising campaignAdvertising campaign
Advertising campaign
 
Creating a marketing communications plan
Creating a marketing communications planCreating a marketing communications plan
Creating a marketing communications plan
 
Gelb Consulting Webinar - Moving at the Speed of Social
Gelb Consulting Webinar - Moving at the Speed of SocialGelb Consulting Webinar - Moving at the Speed of Social
Gelb Consulting Webinar - Moving at the Speed of Social
 
Nekls1
Nekls1Nekls1
Nekls1
 
Sage Design Group | Creative Solutions to Grow Your Business™
Sage Design Group | Creative Solutions to Grow Your Business™Sage Design Group | Creative Solutions to Grow Your Business™
Sage Design Group | Creative Solutions to Grow Your Business™
 
Prudential contentand social-marketing-strategy
Prudential contentand social-marketing-strategyPrudential contentand social-marketing-strategy
Prudential contentand social-marketing-strategy
 
Response Marketing Capabilities
Response Marketing CapabilitiesResponse Marketing Capabilities
Response Marketing Capabilities
 
Ann Joachim Associates Brochure
 Ann Joachim Associates Brochure Ann Joachim Associates Brochure
Ann Joachim Associates Brochure
 
Golden corridor
Golden corridorGolden corridor
Golden corridor
 
Social Media Marketing: The Ultimate Guide to Growing Your Business
Social Media Marketing: The Ultimate Guide to Growing Your BusinessSocial Media Marketing: The Ultimate Guide to Growing Your Business
Social Media Marketing: The Ultimate Guide to Growing Your Business
 
Tcg onesheet
Tcg onesheetTcg onesheet
Tcg onesheet
 
Colourful Scrapbook Collage Media Marketing Brainstorm Presentation.pptx
Colourful Scrapbook Collage Media Marketing Brainstorm Presentation.pptxColourful Scrapbook Collage Media Marketing Brainstorm Presentation.pptx
Colourful Scrapbook Collage Media Marketing Brainstorm Presentation.pptx
 
Plink Solutions Company Profile
Plink Solutions Company ProfilePlink Solutions Company Profile
Plink Solutions Company Profile
 
IMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxIMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptx
 
Sakshi Gupta, BBA , Dezyne E'cole College
Sakshi Gupta, BBA , Dezyne E'cole CollegeSakshi Gupta, BBA , Dezyne E'cole College
Sakshi Gupta, BBA , Dezyne E'cole College
 
Marketing and Branding
Marketing and BrandingMarketing and Branding
Marketing and Branding
 
Guía de Advocate Marketing "The Definitive Guide to Employee Advocate Marketi...
Guía de Advocate Marketing "The Definitive Guide to Employee Advocate Marketi...Guía de Advocate Marketing "The Definitive Guide to Employee Advocate Marketi...
Guía de Advocate Marketing "The Definitive Guide to Employee Advocate Marketi...
 
The Definitive Guide to Employee Advocate Marketing
The Definitive Guide to Employee Advocate MarketingThe Definitive Guide to Employee Advocate Marketing
The Definitive Guide to Employee Advocate Marketing
 
EPM U- III.pptx
EPM U- III.pptxEPM U- III.pptx
EPM U- III.pptx
 
Quest kon consultancy service
Quest kon consultancy serviceQuest kon consultancy service
Quest kon consultancy service
 

Thinker Venture Consultancy

  • 1.
  • 2. Our Portfolio Thinker Venture Consultancy initiative is to help business and brands owner in strengthen their marketing strategy with our expertise and network in the industry, to drive the most result in every business plan we spearhead.
  • 3. Focused Group A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging
  • 4. Media day is a special press conference event where rather than holding a conference after an event to field questions about the event that has recently transpired, a conference is held for the sole purpose of making newsmakers available to the media for general questions and photographs often before an event or series of events Media Day
  • 5. Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent way. Media Relations
  • 6. Black Tie Party KL is a brand oriented, stylish & elegantly party ever for people which connected to your brand. Open to guest such as VIP customers, the Corporate captain, media & celebrities & your network in business to glam up, social and experiencing the brand in a black tie prom. Media Sponsor Event
  • 7. Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Gaining exposure to their audiences using topics of public interest and news items that do not require advertising dollar. Public Relations
  • 8. In crowded marketplaces, companies strive for a unique selling proposition that can separate them from the competition in the minds of consumers. CSR can play a role in building customer loyalty based on distinctive ethical values Corporate Social Responsibility
  • 9. A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. Endorsement
  • 10. New Media uses a combination of social media tools that are available to reach and better communicate with influencers and consumer audiences directly. New Media
  • 11. Guerrilla marketing is an advertising strategy in which low-cost unconventional means are used, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. Guerrilla Marketing
  • 12. A Rowing task force is a unit or formation established to work on a single defined task or activity. In this case, to bring your brand and product directly to the consumer. Rowing Taskforce
  • 13. Public activation, also called brand engagement which focuses on building a longer term emotional connection between the brand and the customer. Activations
  • 14. Meet a few of our happy customers from all around the world. Satisfied Clients:
  • 15. HOW WE WORKS Thinker Venture Consultancy
  • 16. Defining • Initial team examines client's situation and identifies issues. Defines objectives for the assignment. Makes presentation to client. • What we do: Researching the company and collating information (eg sales data).
  • 17. Fact-finding • The stage where the consulting team begins to work closely with the client team. Begin interviews with members at every level of the client organization. • What we do: Scheduling and conducting interviews, writing up findings.
  • 18. Identifying • The full team is assembled and fully briefed for the assignment. Steering committee also identified and assembled in the client organization. • What we do: Preparing briefing material, further research.
  • 19. Recommendations • Brainstorming solutions based on information collected are identified. Feed back ideas to client team and present recommended solutions • What we do: Participation in brainstorming sessions, writing up recommendations into presentations.
  • 20. Implementing solution • Working with the client to implement recommendations. • What we do: Organizing training sessions for client organization employees, monitoring progress and writing up results and solutions for future reference
  • 21. Updating You. • Throughout the process the client steering committee is kept up to date with findings and progress. • What we do: participation in brainstorming sessions, writing up recommendations into presentation
  • 23. STAGE 1 - VISITATION Thinker Venture Consultancy
  • 24. Needs Analysis • Identify the client needs & what they hope to achieved on this assignment.
  • 26. Information-gathering – Observation – Case studies – Interviews – Focus groups – Surveys
  • 27. SWOT Analysis • Strength, weaknesses, opportunities and threats
  • 28. Gap Analysis to identify the gap between "where we are" and "where we want to be")
  • 30. Recommendations Present our recommendations to the client – Loyalty program – Activations – Strategic Alliance – Public Relation – Media Relation – Investor Relation – Sponsorship – Campaign – Branding – Promotion – Human Resources – Training
  • 31. STAGE 3 - IMPLEMENTATION Thinker Venture Consultancy
  • 32. Project Specifics including the : – scope of services to be provided, timeline, team and budget.
  • 33. Implementation Implementation of your recommendations – Human Resources – Agency – Supplier – Contractors
  • 34. Post-project Review • Client feedback questionnaire
  • 35. • Market Sizing • Reduce Costs • Industry Analysis • Increase Profitability • Pricing and Valuation • New Market Entry • Investment Decisions • Mergers and Acquisitions (M&A) • Business Turnaround • Organizational Behavior • Product Development and Launch • Government/Non Profit Strategy Business Framework & Topic