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Branding you in SoMed
Dress4Success
CPRS Ottawa
30 May 2012
Recruiters use social media
In 2012, companies will use social media to recruit 80% of vacancies

•      98 % use LinkedIn
•      42% use Twitter
•      33% use Facebook

Recruiters use social media mainly in two ways:
• Sourcing applicants
• Posting vacancies
* Source: Ventana Research 2011
Standing out

Design your profile for impact
• Job title and profile pics are key (5.7 seconds)
• Key words, following, tweets & updates
• Get a referral (LinkedIn & Twitter)
How I got my job!
Found on Pinterest
What my community said…
Remember!

• The ‘R’ in both PR and HR stands for
  relationships.
• Use social media to strengthen them.
• There’s no substitute for REAL LIFE contact.
Using Social Media  to find a job

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Using Social Media to find a job

  • 1. Branding you in SoMed Dress4Success CPRS Ottawa 30 May 2012
  • 2. Recruiters use social media In 2012, companies will use social media to recruit 80% of vacancies • 98 % use LinkedIn • 42% use Twitter • 33% use Facebook Recruiters use social media mainly in two ways: • Sourcing applicants • Posting vacancies * Source: Ventana Research 2011
  • 3. Standing out Design your profile for impact • Job title and profile pics are key (5.7 seconds) • Key words, following, tweets & updates • Get a referral (LinkedIn & Twitter)
  • 4. How I got my job!
  • 7. Remember! • The ‘R’ in both PR and HR stands for relationships. • Use social media to strengthen them. • There’s no substitute for REAL LIFE contact.