1. Open Social Media: Where we tell it like it is
Open Social Media Education
A Captive Touch Initiative
Host: Sherry Nouraini
Founder/President
Captive Touch

2. Open Social Media: Where we tell it like it is
Why Open Social Media?
•Too many people teaching it
wrong
•Too many people practicing it
wrong
Read more: http://bit.ly/whyopensm

3. Open Social Media: Where we tell it like it is
What to Expect?
• Workshops
• Latest News and Tools
•Case Studies
•Panel Discussions
•And more

4. Open Social Media: Where we tell it like it is
Please Help Spread the Education
• Use the Hashtag #opensm
• Tweet the tips you hear
•Questions? Ask on my G+ profile

5. Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What Does it Take to Create a
Content Strategy

6. Open Social Media: Where we tell it like it is
What’s Content Strategy?
What are you going to type in here?

7. Open Social Media: Where we tell it like it is
How much content do you need?
•Minimum number of original, engaging, compelling
content in a typical 8 hour work day
 8 for Twitter (posted hourly)
 3 for Facebook (spread evenly)
 0.2 (1/week) for your Blog (Yes, you need one)
T 11.2 /day
56 / week (typical 5 day work week)

8. Open Social Media: Where we tell it like it is
What is Strategic Content?
• Addresses pain points
• Demonstrates your expertise
• Drives behavior

9. Open Social Media: Where we tell it like it is
How to Produce Strategic Content (1)
• Knowing your target audience comes first
Gender
Age group
Income level
Education level
Other factors relevant to your industry
Place of aggregation

10. Open Social Media: Where we tell it like it is
How to Produce Strategic Content (2)
• Listening comes second
Social conversations (there are tools for that)
Read (there are tools for finding stuff to read)
Take surveys (there are tools for that)
Pay attention to news
Sometimes you have to drop everything
and write a blog post

11. Open Social Media: Where we tell it like it is
How to Produce Strategic Content (3)
• Planning comes third
When to produce content
Check your calendar
When to post the content
Beginner: Start somewhere
Not beginner: When is your stream most
active (there are tools for that)

12. Open Social Media: Where we tell it like it is
Keep these points in mind (1)
• A prefect strategy is a moving target
You need to measure success and
adjust accordingly
• Posting content is just the beginning
You need to converse
• Use automation in moderation
Run away from those selling you a
tool claiming you can do it in your
sleep

13. Open Social Media: Where we tell it like it is
Keep these points in mind (2)
• Content can take various forms
Words
Images
Videos
Podcasts
• Be aware of copy right laws, do not copy
images from Google and use it without
permission

14. Open Social Media: Where we tell it like it is
Keep these points in mind (3)
• Have an unwavering commitment to quality
• Be consistent
• Be generous
• Always be learning
•Be creative, take risks, and do something big

15. Open Social Media: Where we tell it like it is
Did you like what you heard?
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• Would you like to give us your feedback?
Please answer this short survey:
http://svy.mk/ContentStrategyHO
• Please ask questions