This presentation describes the tools that Twitter offers to help you find and connect with your target audience. It also offers a list of not to do steps to help increase your chances of success.

1. Open Social Media: Where we tell it like it is
Open Social Media Education
A Captive Touch Initiative
Host: Sherry Nouraini
Founder/President
Captive Touch

2. Open Social Media: Where we tell it like it is
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3. Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What does it take to be effective
On Twitter?

4. Open Social Media: Where we tell it like it is
Your greatest challenge is to be found
and remembered

5. Open Social Media: Where we tell it like it is
My advice
• Start with your business objectives
• Know your audience
• Be focused
• Be patient
• Take the time to build your rightful
place on Twitter by building relationships
This is all big talk, let’s get specific

6. Open Social Media: Where we tell it like it is
How do you find your audience?
• Twitter gives you all the tools
1.#Discover
2.Search
3.Lists

7. Open Social Media: Where we tell it like it is
1 2
3

8. Open Social Media: Where we tell it like it is
The #Discover tab offers many
opportunities for finding your audience

9. Open Social Media: Where we tell it like it is
The Search function allows you to
Find people based your own criteria
http://search.twitter.com

10. Open Social Media: Where we tell it like it is

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13. Open Social Media: Where we tell it like it is
Once you find people with whom you want to build
relationships, assign them to lists
1. Create a number of categories for the type of
people you want to meet
• If you are a photographer
 Wedding planners
 New moms
2. Create a list for each group on Twitter (up to 20)
3. When you find and follow them, assign them to
lists

14. Open Social Media: Where we tell it like it is
Where you’ve been listed
Lists you’ve made
Or lists you’ve subscribed to

15. Open Social Media: Where we tell it like it is
Why are lists so powerful?
1. They allow you to organize your stream
2. They help you to prioritize your interactions
3. Other people’s lists
• Subscribe to their lists
• Follow the people on their lists

16. Open Social Media: Where we tell it like it is
How to be found?
• Now the real work begins
• Spend at least 1 hour each day:
1. Share links to your blog posts
2. Share links to articles (that you have read) related to your
industry
3. Read updates from people on your lists and retweet (RT)
them. Include a comment with the RT if possible
4. And most importantly, start a conversation
5. Pay attention to your @Connect stream to see
who is engaging with your updates

17. Open Social Media: Where we tell it like it is
Another great way to be found
Twitter Chats:
• A group of people having a chat on Twitter
usually centered around a topic. #Whatever
Wikki for Twitter chats:
http://bit.ly/Twitterchatlist
Crowdsourced chats:
Not all chats are created equal
http://bit.ly/Crowedsourcedchats

18. Open Social Media: Where we tell it like it is
Twitter has its own culture, respect it or
You’ll be un-followed
Survey asked: What would make you unfollow?
• Offering little value
• Auto posting from Facebook
• Too many back to back posts
• Offensive and vulgar language
• Auto DM
• Constantly selling
• No activity for 15 days or more
• Too many quotes
• Get rich schemes
• Not replying to conversations
For a complete list visit http://bit.ly/Twitterpoll

19. Open Social Media: Where we tell it like it is
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